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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
Name : Mary Jennifer.A Marks : 80
Course : Bachelors in Management Studies (BMS)
Subject : Marketing Management
Answer the following question.
Question. 1. “Success of of several consumer products in the Indian
market in the recent Past Was directly of indirectly related to
packing decisions.” Critically evaluate the Statement describing the
nature and importance of packing decisions. Give suitable
illustrations from Indian consumer market. (10 marks)
Answer: A marketingplanisa writtendocumentthatdetailsthe necessaryactionstoachieve one or
more marketing objectives. It can be for a product or Service (economics)|service, a brand, or a
product line. Marketing plans cover between one and five years.
A marketingplanmaybe part of an overall businessplan.Solidmarketingstrategy is the foundation
of a well-written marketing plan. While a marketing
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-
SCHOOL

2. Question. 2. Define pricing Describe various factors influencing the
pricing decisions. (10 marks)
Answer: The influencing factors for a price decision can be divided into two groups:
(A) Internal Factors and
(B) External Factors.
Factors Affecting Pricing Decisions
(A) Internal Factors:
Question. 3. Discuss the pricing techniques application to a FMCG
product being launched In a highly competitive market. (10 marks)
Answer: All pricing strategies differs on basic method of cost based or value based pricing. Mostly
new launched brands use cost based strategy and gradually increase by creating awareness with
value or quality. if youdontwantto entermarketwithlow price ,start campaignof buyone and get
another in half or free.
Premium Pricing: Use a high price where there is a uniqueness about the product or service. This
approach isusedwhere aa substantial competitive advantageexists.Suchhighprices are charge for
luxuries such as Cunard Cruises, Savoy Hotel rooms, and Concorde flights.
Question. 4. How will you alter the marketing mix –intensity &
composition, as a product is entering the maturity stage in the
lifecycle? How again the marketing mix will have to be modified
,when the same product ,later on, starts showing sales – decline?
(10 marks)
Answer: A product's life cycle (PLC) canbe dividedintoseveral stages characterized by the revenue
generatedbythe product.If a curve isdrawn showingproductrevenueovertime,itmaytake one of
many different shapes, an example of which is shown below:
Product Life Cycle Curve
Question. 5. Explain Significance of Branding. (10 marks)

3. Answer: Brandingisthe marketingstrategyusedbyfirmstodifferentiatetheirproductsfromsimilar
offerings. It is especially important for small marketers who lack the promotional resources of big
competitors.Whenaproducthas a unique name,appearance andimage,itis easier for shoppers to
find in a crowded marketplace. A strong brand identity can also affect consumer behavior by
building emotional connections and reinforcing buying habits.
ShoppingBehavior: In mostconsumergoodscategories,buyersmustchoose amonga large number
of productsofferingsimilarattributesandbenefits.Especiallyforlow-involvement,low-priceditems
like toiletriesandsnack foods, few people are motivated to spend time and effort researching and
comparing alternatives. Branding simplifies shopping for these
Question. 7. What is Direct Marketing? (10 marks)
Answer: Direct marketing is a form of advertising which allows businesses and nonprofit
organizationstocommunicate directlytocustomersthroughavarietyof media including cell phone
text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution,
promotional letters and targeted television, newspaper and magazine advertisements as well as
outdoor advertising. Among practitioners, it is also known as direct response.
Direct marketing focuses on the customer, data, and testing. Hence, besides the actual
communication, a direct marketing campaign will incorporate
Question. 8. What are Current trends in packaging? (10 marks)
Answer: Three current developments are driving these trends: first of all, it still takes customers
much too long to key in data. New address services are turning this into a thing of the past. An
addressee’s name will soon suffice for a gift to be on its way. Alibaba has already gone one step
further: in March 2015 CEO Jack Ma demonstrated technology that will allow users to pay ‘selfie
style’ using smartphone face recognition.
Secondly:thingsannouncedlongagoare now becomingreality –domesticappliances are becoming
an interface for retail. Amazon Dash Replenishment Service
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
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