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Operations Management - Book1.p - Dr. Abdulfatah A. Salem
Bj0051 unguided excercises
1. Dear students get fully solved assignments
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Unguided Exercises
(For Practical Examination)
Public Relations (Practical) [BJ0051]
Total Marks : 30 Duration: 3 hours
A. Practical Question/Assignment (Un-Guided Exercise):
Question. 1) Take the case of a crisis of an explosive nature in a
cloistered office environment on the 6th floor of a building at the
city-centre. As a PR official, how would you handle press queries in
the context of the immediate aftermath of the disaster? You are
aware that your organization is partly at fault for the problem. How
then would you resolve the issue? Elaborate. : 10 marks
Answer: There have been countless public relations crises in the past and there are five steps that
should be executed in order to properly manage a crisis. First, the corporation in crisis should be
prompt, addressing the public immediately following the discovery of the crisis. Second, the
corporation in question should maintain honesty because the public is more willing to forgive an
honestmistake thanacalculatedlie.Third,itisimportanttobe informativebecausethe mediaaswell
as the public will create their own rumors if no information is given to them by the corporation in
crisis. Rumors can cause significantly more damage to the corporation than the truth. Next, it is
important to be concerned and show the public
Question. 2) Design the intro-page of a corporate blog for mobile-
brand X. Prepare a sample article for the corporate blog, describing
the organization’s values and merits; as also showcase the brand’s
customer services. : 10 Marks
2. Answer: "Squarespace is a fine example of a creative, yet brand aware corporate blog design. The
subtle detailsof the rulermarksandslighttransparencyare small butbeautiful details.Itperfectlysits
withinthe Squarespace brand,with attentiontogreat typographyand a simple yetengaginglayout.
The blog is beautiful, uncomplicated, subtle and successfully engages the reader with a strong
company voice."
Question. 3) Prepare a press kit for a factory visit, where eminent
journalists shall take note of XYZ Company’s stock of inventory. : 05
Marks
Answer: The cutting edge conceptprovidedbythe 3D-MATRIX Solution® eliminatesthe needtoABC
classifyyourinventoryandopensupyourwarehousefromall sidesutilizingthe XYZaxes,allowingfor
highly- dynamic sequencing without bottlenecks in a single system. The patented solution offers
maximum flexibility and future-oriented scalability.
Associates are directed by the WMS to pick replenishment
B. Practical Journal/ Record Book : 05 Marks
Answer:
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