This presentation perfectly describes about mobilization for social cause using some useful social media tools and apps.

1. Social Media
Mobilization
Syed Muhammed Ali Mustafa

2. Social Media :
Websites and applications that enable users to
create and share content or to participate in social
networking.
Or
Social media is the social interaction among people
in which they create, share or exchange information
and ideas in virtual communities and networks

3. Social:
The term social refers to a characteristic of living
organisms as applied to populations of humans and
other animals. It always refers to the interaction of
organisms with other organisms and to their
collective co-existence, irrespective of whether
they are aware of it or not, and irrespective of
whether the interaction is voluntary or involuntary.

4. Social Media Fact Sheet:

5. Social Media Tools:
Tools for social media campaign are:
Facebook
Twitter
Blogs
Video Logs
Other Social Media Tools
SMS

6. Facebook:
Fan-page
 Promotion on fan page by posting regular pictures about PYC14
 Making posts and asking questions
 Pasting pictures and video logs
 Conducting competition on pages
Facebook groups:
 Facebook groups are significant in a way that it gives notification to all users in the groups. All
those steps and promotional material that will be posted on fan page will be posted on 1000
groups as well.

7. Facebook:
User Profiles:
 Ambassadors of PYC and general people having facebook profile will:
 Put cover photos
 Put display pictures
 Share customize posts and status updates
 Answer queries regarding PYC 13
 Share Images and Videos regarding PYC
 Inspire Others

8. Facebook:
User Profiles:
 Ambassadors of PYC and general people having facebook profile will:
 Put cover photos
 Put display pictures
 Share customize posts and status updates
 Answer queries regarding PYC 13
 Share Images and Videos regarding PYC
 Inspire Others

9. Twitter:
 Twitter is one the largest growing social network website probably the
number one ranked social media tool. Users on twitter way more professional
and way more serious than those of facebook, people on Twitter are attracted
towards real deals through 144 words only.
 All news agencies around the world use twitter to gather information and use
it as their source. If we are targeting International candidates, International
media, local media and media persons, Twitter is the exact place for this.

10. Twitter:
Hashtag #PostPYC2014
 While creating a tweet MUST use relevant and central Hashtag (#)
 Tag people your followers and friends
 Tag and approach celebrities, Influential people and organizations authentic
accounts.
 You can tweet Picture(s) and links

11. Twitter Fact Sheet:

12. Video Logs (V-Logs):
 Record a short Video message
 Meaning full , Prepare questions.
 Keep it very short 30 seconds to 90 seconds.
 Upload it on feasible social media sites. Facebook is easiest.
 Use camcorders, Digital cam or mobile cameras.
 Always use hashtags.

13. Join Our Initiatives
www.twitter.com/GNVOYOfficial
www.gnvoy.org
www.facebook.com/gennextyouth
info@gnvoy.org