A presentation highlighting the benefits of Social Media to Rotary clubs.

2. Social Media
It’s use within Rotary

3. Topic Covered in Presentation




What is social Media – simple
definition
The Tools
 Facebook

Twitter
 LinkedIn
 YouTube
Social Media within the Rotary Club
Health Warning !

4. What is Social Media?
Simply put, social media is having an
online conversation with an individual, a
Company, an Organisation or any mixture
of all three.

5. Before the Social Media Revolution
Newspapers
Radio
Television
Web
You
After the Social Media Revolution
Newspapers
Radio
Television
Web
You

6. Will Social Media Replace all
other forms of communication?
Social Media is the ideal toolset to promote
an event or cause.
 It will not replace the existing structures
that
are
in
place
for
internal
communications.
 Rotary is an International Organisation,
large organisations do not use Social Media
as an internal communications tool, it is
used as a marketing tool, to reach and
interact with existing and potential clients.


7. Facebook (facebook.com)

Facebook allows you to create your own personal “community ‟
with your friends and acquaintances all over the world.

It then allows you to share photos and videos, comments, website
links etc. with your friends enabling them to “speak” back to you
effectively starting that “conversation”.

Facebook can be used by businesses, organisations or key
individuals. Instead of friends – businesses have "followers". For
example, the RIBI President‟s Facebook page can be found at
www.facebook.com/ribipresident where the followers can actually
follow the President's diary as well as actually have a conversation
about the posts.

19. Twitter (twitter.com)

Twitter is described as a "micro-blogging" site.

Users are only allowed 140 characters to share a comment;
therefore the message has to be very concise, sharp and
concentrated.

The Hashtag #, allows trending, which is searchable and
trackable by other users.

RIBI created a hashtag where the phrase “Rotary End
Polio” was generated to coincide with World Polio Day. In
Twitter language this became #rotaryendpolio and was
used in every post on any social media pages where
someone made a comment about Rotary's role in ending
polio.

21. Linkedin
(Linkedin.com)

Linkedin is directed towards the business market and
therefore tends to have the lowest take-up in comparison
with other social networking sites.

This site allows the individual to securely leave substantially
more information about their professional and voluntary
careers than any of the other sites – and this may be why
it is the preferred site of professionals and professional
organisations.

Rotary International in the US seems to have selected
Linkedin as the site of choice for communicating with
Rotarians around the world.

23. YouTube
(youtube.com)

YouTube is so much more than funny videos or extracts
from television shows.

YouTube is now the world's second most popular search
engine second only to Google.

Rotary International has its own channel on YouTube and
therefore Clubs and Districts can download a substantial
amount of videos for use at their own respective events.

Each video that is uploaded to YouTube also enables the
viewer to make comments about its content for others to
read as well as having direct links to share the video on
many Social Networking sites including Facebook, Twitter
and Linkedin.

26. Social Media within a
Rotary Club
Verwood Rotary

30. Health Warning!
 Remember only ever post items that you
would be happy to discuss with a stranger.
 Social Media is 24/7/365 world-wide.

32. Questions?