Introduction to Social Media


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An short introduction to social media, including a synopsis of the leading social media sites such as Facebook, LinkedIn, Twitter.

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Introduction to Social Media

  1. 1. Introduction to Social Media<br />
  2. 2. Facebook is considered the leading social media platform with 500 million users. <br />Primary demographic is 25 to 45. <br />The fastest growing population is women aged 45 to 60 years old. <br />A large proportion of users log into Facebook at least once a day.<br />
  3. 3. Many organizations, businesses and brands use Facebook Fan pages to communicate with their customers and audiences. <br />
  4. 4. What to measure: number of fans, comments, likes and wall posts. <br />Facebook has its own analytics available to administrators<br />Weekly updates on increased fans and interactions<br />Supplies information on audience including gender and location<br />
  5. 5. LinkedIn is a professional social networking site, connecting over 75 million users through business connections.<br />Primary demographic is 35 to 55<br />Helpful tools/features: creating groups, company profiles, interconnection with other social media platforms, such as Twitter and blog feeds<br />
  6. 6. Groups: Ontario Hospital Association<br />
  7. 7. Profiles: Jen<br />
  8. 8. Companies: Municipality of South Huron and City of Stratford<br />
  9. 9. What to measure: profile connections, group members, discussions <br />Looking for more info: or<br />
  10. 10. Twitter is a microblogging site with over 100 million users.<br />Great for conversation building and increasing traffic to websites.<br />Primary demographic using Twitter is 35 to 45.<br />Users post content and links in a public post of 140 characters called ‘Tweets’.<br />
  11. 11. When you want to mention another user (publicly) you use the @ key + their username. This is called an @ reply.<br />For example:<br />
  12. 12. If you want to repost what someone already said, a user re-shares what another user has posted. This called is a retweet and is seen as a form of compliment on Twitter.<br />
  13. 13. You can also send private messages to another user, rather than post it publicly. This is called a direct message. <br />Important note: you can only send a direct message to someone if they are following you<br />
  14. 14. Hashtags = uses a # symbol to tag posts with a topic. It allows topics to be threaded and searchable (i.e. #Twitter, #socialmedia, #FF)<br />
  15. 15. Examples: London, Guelph, Jen<br />Helpful tools/features:, Twellow, list feature on Twitter, Twitpic, customized backgrounds such as @cityofnorthbay<br />What to measure: followers, @ replies, retweets, direct messages, custom hashtags<br />Looking for more info? and<br />
  16. 16. Social Media Management Tools<br />Allow you to update multiple social media accounts individually or simultaneously. Includes Twitter, Facebook, MySpace, LinkedIn, Foursquare (and more)<br />One stop place to perform custom searches, shorten links, add photos and maximize your time on social media.<br />
  17. 17. Social Media Management Tools<br />Tweetdeck and Seesmic<br />Free applications downloaded to your computer<br />
  18. 18. Social Media Management Tools<br />Hootsuite<br />Basic account is free, more features (i.e. more than one user) there are monthly fees<br />
  19. 19. Social Media Widgets<br />Buttons on your website that allow users to share your content or follow you on your social media accounts.<br />Add this<br />
  20. 20. Other Social Media Tools<br />RSS Feeds<br />Bookmarking: Digg, Reddit, StumbleUpon<br />Video sharing: YouTube, Vimeo<br />Geo-location: Foursquare, Gowalla<br />Blog platforms: Wordpress, Blogger, TypePad<br />Monitoring tools: Social Mention, Board Tracker, TwitterCounter, and TweetStats<br />