This document provides an overview of a presentation for a company case study on Zomato Base. It includes: 1) An outline of the presentation flow with sections on target market and competitors, competitive analysis, user research and insights, and a product backlog feature list. 2) Details on the target market for Zomato Base, which is restaurants in India currently using the product. 3) A competitive analysis comparing Zomato Base to other employee management software solutions based on features. 4) Insights from user interviews with restaurant owners and managers about pain points like employee theft, unscheduled leaves, and a desire for automated attendance tracking and menu customization. 5) An initial

1. Introduction to the
Company
Case Study: Zomato Base
Shrikirti Tiwari (shrikirti@outlook.com)
Anuroop Sirothia (anuroop.sirothia@gmail.com)

2. Flow of the Presentation
Target Market and
Competitors
Competitive Analysis
with top two
competitors
User research and
insights
Feature list in the form
of Product Backlog
First iteration of paper
Prototypes
1
2
3
4
5

3. Target Market and
Competitors

4. Target Market
TotalAvailableMarket(TAM):Restaurants in India, operating from medium to large size who are willing to manage their employees
through a mobile/desktop portal.
Small sized restaurant might not be having much employee relatedissues and might also be not verywell organized to operate
and/or afford ZomatoBase, hence not counted in TAM.
ServiceableAvailableMarket(SAM):
- All Indian restaurants who are currently using ZomatoBase
- Medium-Large sized restaurants in tier 1 and 2 cities of India where internet penetration is good, as features on ZomatoBase
specific to cloud base would require internet connectivity
TargetMarket:
All Indian restaurants who are currently using ZomatoBase
Justification: Assuming that ZomatoBase wants to understand business opportunity with the early adopters for employee
management app, the target market for first MVP could be restaurants who are alreadyusing ZomatoBase.

5. Competitors
Direct Competition
Competitors’ feature offers
comparison
Indirect Competition
• eRestaurant
• RestaurantManager
• OracleMicros(OracleHospitalityRES 3700,and
OracleHospitalityLaborManagement)
• Xpient
• Torqus
• MicrosoftDynamicsforRetail
• SquirrelSystems
• POSist
• MARGERP 9+
• eZeeBurrp
• eZeeiMenu
• ZohoPeople
• Perdoo
• Task/ProjectManagementtoolslikeAsana/Trello
• ManualmanagementusingMicrosoftExcel
Zomato
Base
eRestaurant Restaurant
Manager
Squirrel
System
Microsoft
Dynamic
Employee Management Yes Yes
Cloud Based Yes Yes Yes Yes
Offline access Yes Yes
Compatibility across
devices (Mobile,
laptop/desktop)
Yes Yes Yes Yes Yes
Compatibility across OS
(Android, iOS, Mac)
Yes Yes Yes Yes Yes
Data Security Yes Yes Yes Yes Yes
24 X 7 Support Yes Yes
Remote Monitoring Yes
Loyalty Rewards Yes Yes Yes
Online Ordering Yes Yes Yes
Kiosk Yes Yes Yes
Sales Forecast Yes
Table Note: Blank fields represent either No or information unavailability

6. Competitive Analysis

7. Links to Comprehensive Competitive Analysis
eRestaurant
Restaurant
Manager

8. User Research and
Insights
INSIGHTS DRAWN FROM SEVEN (7) INTERVIEWS

9. User Research: Interviewee list
Interviewees involved:
• Newly launched Restaurant owner from Nagpur
• Established Large restaurant chain Owners from Delhi (the likes of Subway)
• Medium sized Restaurant Managers from Bangalore

10. User Research: Insights derived
LARGE RESTAURANTS PAIN POINTS
- Something to reduce pilferage (theft at small scale) is highly appreciated
- Available products in market,within the budget of restaurant owners, have most of the useful featuresas needed, however
these product don’t seem to be technicallysound- issues like software crash, database entry mismatch, etc are common and
a hindrance to daily record management
- Even with camerasinstalled in the outlet and admin access to live video footage remotelyon any device (desktop, mobile),
pilferage happens
MEDIUM/NEWLY LAUNCHED RESTAURANTS PAIN POINTS
- Unscheduled leavesis the biggest problem. Employees keep taking leaveson emergency basis
- Attrition is a serious problem, restaurants are having these issues even though employees are happy. Employee tend to leave
for a salary raise as less as INR 500
- Automated, accurateand cost-effectiveways to capture in and out time of employees would be greatlyappreciated. This data
is required to calculatethe salary of employees
- Run time creationof menu/dish (Option for customers to createtheir own menu) is desirable for many clients> further more,
restaurants want to analyse which combinations are most selling
GENERIC INFORMATION
- Restaurants usually have two shifts: Morning and Evening
- These shifts are further divided into number of working hours which ranges as follows: 4 hours, 9 hours, 12 hours

11. Feature List
IN THE FORM OF EPIC-USER STORY LISTED IN PRODUCT BACKLOG

12. Initial Plan and Final Backlog
GENERAL SECTION
- Manage records of employee details
Details: Name, DOB, Gender, Designation, Joining date, CTC
Operations: Add, Edit, Archive, Delete employees
TRAINING SECTION
- Job description and guidelines based on employee
roles
Option for employees to ask questions
Training material in the form of:
• Videos
• FAQs
• General Job Description
WORK MANAGEMENT SECTION
- Employee work shift management
- Daily Attendance management
- Workload management (Or Task management)
SALARY MANAGEMENT SECTION
- Salarycalculator/manager
EMPLOYEE SATISFACTION
- Options for employees to provide feedbackand
suggestions (with option to be anonymous)
- Employee Rewards
- Employee fun corner
Forum to discuss:
• Fun events planning
• Fun activity idea submission
MONITORING SECTION
- Live video recording of restaurant rooms (kitchen,
dining area,etc): Remote monitoring of staff
Link to Product Backlog

13. Paper Prototypes

14. Paper Prototypes
Link to Paper Prototypes