A case study on ZOMATO distribution channel .pptxrajput159m
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
A case study on ZOMATO distribution channel .pptxrajput159m
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
Business Plan. This business plan is about a restaurant business along with the food menu and marketing strategy. Preferable location and the estimated budget for the project. The theme of the business is very unique and the business prospect is very promising as well. Could be used as a model frame for many such businesses as well as this industry is yet to be explored from employees point of view.
Food Startups Companies Curving a New Habit for Indians and Ushering a Great Business Prospect. This overflowing business market has influenced us create our latest edition, The 10 Best Customer Friendly Food Startups of 2018,
Zomato startup of india by sneha aroraSnehaArora26
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
The #CultureCanvas project, an initiative by Jombay, had invited companies across India whose workplace reflects the culture they stand for. Many feel that culture is like wind, you cannot see it but feel it. But, this project stemmed from our belief that Culture is a Canvas that needs to be visible at the Workplace.You have to see it, to believe it, to live it!
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
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Business Plan. This business plan is about a restaurant business along with the food menu and marketing strategy. Preferable location and the estimated budget for the project. The theme of the business is very unique and the business prospect is very promising as well. Could be used as a model frame for many such businesses as well as this industry is yet to be explored from employees point of view.
Food Startups Companies Curving a New Habit for Indians and Ushering a Great Business Prospect. This overflowing business market has influenced us create our latest edition, The 10 Best Customer Friendly Food Startups of 2018,
Zomato startup of india by sneha aroraSnehaArora26
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
The #CultureCanvas project, an initiative by Jombay, had invited companies across India whose workplace reflects the culture they stand for. Many feel that culture is like wind, you cannot see it but feel it. But, this project stemmed from our belief that Culture is a Canvas that needs to be visible at the Workplace.You have to see it, to believe it, to live it!
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
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4. INTRODUCTION
ZOMATO provides information and reviews on
restaurants, including images of menus where the
restaurant does not have its own website.
ZOMATO is the best way or option to search and
discover the places to eat.
5. HISTORY
•Started in July 2008 in Delhi NCR.
•Founded by Deepinder Goyal and Pankaj
Chaddah.
•Initially named as FOODIEBAY.
•It was renamed as ZOMATO in November 2010.
•Parent company is Info Edge.
•It is in FOOD and RESTAURANT GUIDE sector.
6. MISSION
Our mission is to ensure that
nobody has a bad meal.
THEY DO THIS BY:
Helping people discover great places around them
Building amazing experiences around dining.
Enabling restaurants to create amazing experiences.
7. VISION
ZOMATO is used by millions of people every day to
decide where to eat in 10000 cities across 23
countries.
In a few years, we should be
able to help point you to a
great place to eat no matter
what part of the world you are
in.
11. STRUCTURE
ZOMATO maintains a strong internal structure to complement their
business model
⚫ Key resources ⚫Key activities
App/ Website platform
Customer service
User and Restaurant
DataBase
Restaurant advertising
Field Teams
Data Analysis
13. STRENGTH
1. Global presence – 25 countries – 1.5 million
listed restaurants,
2. Superior technology and a strong workforce
of over 1200 people.
3. Asset less business model.
4. Simple and user friendly interface.
5. Aggressive and innovative marketing
strategy.
14. WEAKNESS
1. Competitions from search engines and other
similar apps means limited growth.
2. Not customized for each target market.
3. Work inefficiency.
4. High staff turnover.
