Prouct, Price and PLC of reliance communication

1. Presented to-

3. Price has different connotation-premium, interest; toll etc. price is the key element
in the marketing mix because it relates directly to the generation of revenues. The
price of the service is the value attached it by the service provider and it must
correspond with the customer‟s perception value. If the service is priced at two
high a level, customers who will not buy it will see it as poor value for money. On
the other hand, if the price is too low, the service may be perceived as shoddy or
inferior in quality. Reliance communication offers services at different prices
under different schemes and plan. The price is capable of creating psychological
impact on consumers.

4. VALUE PRICING rests on the premise that the purpose of pricing is not to recover
costs, but to capture the value of the product perceived by the customer. In recent
years, several companies have adopted value pricing in which they win loyal
customers by charging fairly low price for a high – quality offering. A few years ago
Reliance Communication created quite a stir by reducing prices on mobile and
landline services to value pricing them. In the past, one had to pay higher amount
for telecommunication services, Reliance underwent a major overhaul. It
redesigned the way it develops, manufactures, distributes, prices, markets and
sells products to deliver better value at every point in the supply chain .Value
pricing is not a matter of simply setting lower prices, it is a matter of reengineering
the company‟s operations to become a low-cost producer without sacrificing
quality, and lowering prices significantly to attract a large number of value –
conscious customers. An important type of value pricing is everyday low pricing
(EDLP), which takes place at the retail level. A retailer who holds to an EDLP
pricing policy charges constant low price with little or no price promotions and
special sales.

7. PRODUCT
PORT
FOLIO
GLOBAL
SYSTEM FOR
MOBILE (GSM)
RELIANCE
FWD
CODE DIVISION
MULTIPLE ACCESS
(CDMA)
Data
card

8. GSM
PREPAID
POSTPAID
CDMA
PREPAID
POSTPAID

9. RELIANCE COMMUNICATION
GSM CDMA
FULL
TALK
TIME
SPECIAL
RECHARGE
2G PLANS 3G
PLANS
ROAMING
PLANS
TOP
POPS
FULLTALKTIME
SPECIAL
RECHARGE
2G 3G
ZERO
PLANS
TOP
POPS

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Reliance
Airtel
Idea