ZEDTalk 2: Creativity and integration
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The document discusses how advertising has changed over the past 25 years. It lists the names and social media handles of several creative directors from advertising agencies. It also mentions topics like recruitment, hygiene, heroes, bootcamp coaches, orchestration, then and now comparisons, data revealing trends, and uploading/sharing hero videos.
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This document provides an agenda and details for a workshop on preparing entries for the DMA Awards. The workshop covers best practices for presenting creative work, strategy, and results in award submissions. Speakers will discuss how to effectively showcase strategy, creative, and results, as well as tips for choosing appropriate categories and the judging process. Attendees are encouraged to enter their work and take advantage of the opportunity for recognition, business development, and to showcase their marketing excellence.
DMA Awards unplugged - 30 July 2015
This document provides an agenda and overview for an event on best practices for presenting creative work, strategy, and results for the DMA Awards. The event will include presentations on how to effectively showcase creative work, strategy, and results. It will also cover which award categories to consider entering and provide an overview of the judging process. The goal is to help attendees develop strong award submissions that represent their best work in the most favorable light.
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This document summarizes an event about responsible data practices in buying and selling information. The agenda includes welcome remarks, presentations on data challenges and managing the data value chain, and a client's perspective on buying data. A panel discussion follows with representatives from the Direct Marketing Commission, Opt-4, DataTalk, and Barclays Bank. The event concludes with closing comments.
Legal update - 1 July
This document summarizes a legal update event held by the DMA (Direct Marketing Association) on data protection. It includes:
- An agenda for the day covering upcoming changes to EU data protection laws and their implications for direct marketing.
- A summary of proposed changes in the EU's draft Data Protection Regulation, including stricter consent requirements, increased data subject rights like the "right to be forgotten", and heavier sanctions for non-compliance.
- An analysis of how these changes may impact direct marketing practices, such as the need to obtain explicit consent, review existing databases and consent language, and increase compliance costs.
Data privacy: what the consumer really thinks - 30.06.2015
This document summarizes a conference on data privacy held by the DMA UK. The agenda includes welcome remarks, presentations on research into consumer attitudes towards data privacy and case studies. A panel discussion will be held with representatives from Acxiom, Future Foundation, Wunderman, and Time Inc. discussing topics like the trends in how consumers view data sharing and incentives for sharing data. The conference aims to explore how consumer views on privacy are evolving and discuss how companies can build trust with consumers in an age of increased awareness of data use.
An introduction to data protection - Manchester - 24/06/15
This document provides an agenda and overview for a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. An overview of the key UK data protection laws: the Data Protection Act 1998 and the Privacy and Electronic Communications Regulation 2003. It defines important terms, outlines the 8 data protection principles, and reviews key rules around electronic communications.
3. Practical tips for marketers on capturing data, obtaining permissions, sourcing data from third parties, and regaining lost consent.
An Introduction to Data Protection (London) - June 2015
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Introduction to data protection - Edinburgh - 29/04/15
This document provides an overview of a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. Key aspects of the UK's Data Protection Act (1998) and Privacy and Electronic Communications Regulation (2003) including definitions, principles, and rules regarding electronic communications.
3. Practical tips for marketers regarding obtaining consent, maintaining marketing permissions, sourcing data, and regaining lost consent.
In search of the perfect customer journey - Manchester
This document summarizes a conference on mapping the customer journey in a multi-channel world. It discusses 3 key learnings: 1) examine customer journeys from the customer's perspective, 2) build journeys around emotional needs, and 3) ensure accountability for customer experience. It also notes that customer behavior has changed and journeys must reflect complex, multi-channel behavior. Successful companies bust silos, measure what matters, consider their people, and lead with their brand and customer.
Legal update
The document discusses the key topics around big data and data protection that were covered at a legal update event, including:
1) How the principles of data protection (such as fair processing, data minimization, and security) apply to big data, which can involve large and varied datasets.
2) Issues around obtaining valid consent for big data uses or relying on legitimate interests, as well as complying with the data retention principle.
3) How the research exemption may apply to some big data activities for commercial purposes like market research.
4) Potential impacts of the proposed EU Data Protection Regulation on big data, such as strengthened individual rights and compliance obligations for organizations.
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ZEDTalk 2: Creativity and integration
- 1. A Creston Communications company
- 2. A Creston Communications company
- 3. A Creston Communications company
- 4. A Creston Communications company Little Moovies Caitlin Ryan, Group executive creative director, Karmarama @cvrtwit@karmarama http://www.slideshare.net/SarahWright/caitlin-ryan
- 5. A Creston Communications company Little Moovies Chris Martin, Creative director, Watson Phillips Norman @WPNLondon http://www.slideshare.net/SarahWright/chris-martin
- 6. A Creston Communications company Little Moovies Beri Cheetham, Executive creative director, Leo Burnett @Berisford@LeoBurnettLDN http://www.slideshare.net/SarahWright/beri-cheetham
- 7. A Creston Communications company Little Moovies Nicky Bullard, Executive creative director, LIDA @lidalondon Charlie Wilson, Chief creative officer, Ogilvy @Ogilvy
- 8. A Creston Communications company Little Moovies Patrick Collister, Head of design, Google @directnewideas @google
- 9. Advertising has changed Digital Milk Digital Milk ZEDtalk
- 10. Advertising has changed 25 years ago!
- 11. Advertising has changed The TV commercial
- 12. Advertising has changed What would we do today?
- 13. Advertising has changed Recruitment
- 14. Advertising has changed Hub, Hygiene, Hero
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- 16. Advertising has changed The bootcamp coaches
- 17. Advertising has changed Hero video
- 18. Advertising has changed Orchestration
- 19. Advertising has changed Then and Now •In 1989 I reported on boys playing football •In 2013 I can get them out into the fields
- 20. Advertising has changed The data reveals
- 21. Advertising has changed The top trending sport
- 22. Advertising has changed Upload and share
- 23. Advertising has changed Hero video
- 25. A Creston Communications company