This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new ones, and trigger-based communications. The SEO presentation focuses on moving beyond silos to a holistic approach across channels. Contact information is provided for the DMA and speakers.