This document contains the agenda for an event organized by Union Direct on mobilizing print media. The agenda includes welcome remarks, presentations on understanding audiences to integrate marketing channels effectively on mobile from Experian and Documobi, a case study from WDMP on a mobile campaign, and a question and answer session with the presenters.

1. Data protection 2013
Friday 8 February
#dmadata
Supported by
Mobilising print media: new paths to purchase
Wednesday 29 October 2014
@DMA_UK #dmascotland

2. Welcome
Gus Chalmers, Managing Director, Union Direct
@GusChalmers @UnionDirect

3. 4.00pm Registration
4.30pm Welcome
Gus Chalmers, Managing Director, Union Direct
@GusChalmers@UnionDirect
4.40pm Know your audience to integrate the right channels
Justin Armsworth, Head of Marketing Services, Experian
@ExperianMkt_UK
5.00pmMaking print digital in a mobile world
Peter Lancaster, Chief Executive Officer, Documobi
@documobi_IPR
5.20pmHow we brought the mountain to Mohammed… And Gavin, Sam, Rachel, James,Susan, Craig, Jon… And everyone else!
Edward Dalgleish, Planner, WDMP
@special__ed@curiouswdmp
5.40pm Questions
6.10pmDrinks & networking
7.30pmClose
Agenda

4. Know your audience to integrate the right channels
Justin Armsworth, Chief Executive Officer, Union Direct
@ExperianMkt_UK

5. 5
©2014 Experian Limited. All rights reserved. Experian Public.
Mobile is more than a phone or a channel
-860m minutes
-4.8bn messages
+120k subscribers
Source: Ofcom Communications Market Update

6. 6
©2014 Experian Limited. All rights reserved. Experian Public.
There were 3 things to remember

7. 7
©2014 Experian Limited. All rights reserved. Experian Public.
Revolutionising consumer insight

8. 8
©2014 Experian Limited. All rights reserved. Experian Public.
We all know everyone isn’t equal

9. 9
©2014 Experian Limited. All rights reserved. Experian Public.
To mobilise or not to mobilise?

10. 10
©2014 Experian Limited. All rights reserved. Experian Public.
To mobilise or not to mobilise?

11. 11
©2014 Experian Limited. All rights reserved. Experian Public.
To mobilise or not to mobilise?

12. 12
©2014 Experian Limited. All rights reserved. Experian Public.
Know to your customers & listen to them

13. 13
©2014 Experian Limited. All rights reserved. Experian Public.
Consistent engagement is key

14. 14
©2014 Experian Limited. All rights reserved. Experian Public.
Capture, measure, analyse & learn

15. 15
©2014 Experian Limited. All rights reserved. Experian Public.
What’s trending & where are we headed

16. ©2014 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Limited. Other product and company names mentioned herein are the trademarks of their respective owners. No part ofthis copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public.
Know your audience to integrate the right channels
Justin Armsworth
Experian Marketing Services
Justin.armsworth@experian.com

17. Making print digital in a mobile world
Peter Lancaster, Chief Executive Officer, Documobi
@documobi_IPR

19. DynaTAC 8000x
They said mobile phones would never catch on

20. Smartphone Penetration by Age

21. Print needs to Reboot

23. Get in touch
@documobi_iPR
info@documobi.com
Documobi Ltd
Windsor House
Cornwall Road
Harrogate
HG1 2PW

24. How we brought the mountain to Mohammed… And Gavin, Sam, Rachel, James, Susan, Craig, Jon… And everyone else!
Edward Dalgleish, Planner, WDMP
@special__ed @curiouswdmp

31. 1. Standout & Shareability
2. Quick Sales

39. •For business case specifics, roietc. please contact edward.dalgleish@wdmp.co.uk

40. 1. Standout & Shareability
2. Quick Sales

45. Thank you
WDMP Ltd Copyright 2014
The ideas and creative concepts contained within this document are copyright work of WDMP and may not be reproduced in whole or part in any form or any media without the prior written consent of WDMP.Copyright will not be transferred to the client until such point WDMP have been paid for the ideas or creative concepts contained within this document. WDMP recommends that all proposals are reviewed by specialist legal advisers before implementation. WDMP can arrange for this to be done if the client wishes.
185 Park Street, London SE1 9DY
Tel: 020 3696 7100

46. Questions
Justin Armsworth, Chief Executive Officer, Union Direct
@GusChalmers @UnionDirect
Peter Lancaster, Chief Executive Officer, Documobi
@documobi_IPR
Edward Dalgleish, Planner, WDMP
@special__ed @curiouswdmp

47. Closing comments
Gus Chalmers, Managing Director, Union Direct
@GusChalmers @UnionDirect

48. Countdown to Christmas Party
Thursday 20 November 2014
Ghillie Dhu, Edinburgh
Kick off the end-of-year party season in style at DMA Scotland’s Countdown to Christmas party on Thursday 20 November.
What can you expect on the night? There will be drinks, a hearty three-course dinner, followed by a Ceilidh.
It’s a fantastic chance for you to catch up with old friends, make new contacts or simply entertain your clients or colleagues.
We’ve started taking bookings and tables sell out quickly so book your tickets soon.
Email lauren.kaye@dma.org.ukfor more info or book online at http://www.dma.org.uk/event/countdown-to-christmas-party- edinburgh