Southeast Asian Country "Asean"

Amity International Business School
Doing Business with Association of Southeast Asian Country

Association of Southeast Asian Nations, or ASEAN, was established on
8 August 1967 in Bangkok, Thailand, with the signing of the ASEAN
Declaration (Bangkok Declaration) by the Founding Fathers of ASEAN,
namely Indonesia, Malaysia, Philippines, Singapore and Thailand.
Brunei then joined on 7 January 1984, Vietnam on 28 July 1995, Laos
and Myanmar on 23 July 1997, and Cambodia on 30 April 1999,
making up what is today the ten Member States of ASEAN

• To accelerate economic growth, social progress & cultural
development in the region
• To promote regional peace & stability based on the rule of law & the
principles of the United Nation Carter

Philippines officially know as the Republic of the Philippines Southeast
Asia situated in the western Pacific Ocean. It consist of 7,107 island
that are categorized broadly under three main geographical division
• Luzon
• Visayas
• Mindanao
A founding member of ASEAN, the Philippines is a middle-income
ASEAN Member State but is today considered the new tiger in Asia
amid strong growth.

The ASEAN Business Awards Philippines aims to recognize
outstanding local enterprises and use it as a platform to spread
knowledge about the ASEAN Economic Community; to inspire and rally
Filipino businesses to participate and become key players in the
broader market; and to strengthen over-all competitiveness of the
Philippines in the ASEAN Economic Community

• Textile Products
• Real Estate
• Retail
• Travel & Tourism
• Restaurant & Bar
• Logistic
• Agriculture
• Manufacturing
• Photography

• Land Area: 300000 sq. km
• Population: 95.8 Million The Philippines has a population growth
rate of 2.04%, one of the highest in Asia.
• GDP 424.4 BILLION US$, 6.6% Growth Rate
• Tourist Arrival 3.92 Million
• Currency: Philippine Peso
• FDI 2.8 Billion USD$
• Unemployment: 7.0%

• Agriculture: 12.3%
• Industry: 33.3%
• Services 54.4%
• Capita: Manila
• Language: Filipino & English
• International Airport: 12
• Major Sea Port: 21 Major Ports

Around 92 percent of the Filipinos are Christians making it the world's
third-largest Christian nation. Among the Christians, 83 percent belong
to the Roman Catholic Church, 2 percent to the Philippine Independent
Church, and 10 percent to various Protestant denominations. Some 5
percent of the Filipinos are Muslim and live primarily in parts of
Mindanao and the Sulu archipelago. Filipino culture blends the
indigenous traditions of the Philippines with the Hispanic and American
cultures, and also have distinct cultural traits of the Chinese, the
Indonesians and the Indians.

The Balance of Payments (BOP) is a systematic record of a nation's total
payments to foreign countries, including the price of imports and the outflow
of capital and gold, along with the total receipts from abroad, including the
price of exports and the inflow of capital and gold.
The Philippines' balance of payments (BOP) surplus narrowed in 2013 on the
back of the uncertainty caused by the US Federal Reserve's withdrawal of its
economic stimulus.
Data from the Bangkok Sentral Pilipinas (BSP) show the country's BOP
surplus dropped by 45 percent to $5.085 billion last year from $9.236 billion
in 2012, narrowly missing the central bank's target of $5.3 billion for 2013. In
December alone, the surplus fell to $419 million, or half the $837 million the
month before. "While slightly lower than the projected surplus of $5.3 billion
announced in December, [the full-year figure] was higher than the earlier
projection of $4.4 billion developed in May and announced in June,"

• Exports $53.98 Billion
• Exports Goods: Electronic Products, Transport Equipment,
Garments, Copper products, Petroleum products, Coconut oil, Fruits
• Export Partner: Japan 19.0%, United States 14.2%, China 11.8%,
Hong Kong 9.2%, South Korea 5.5%, Thailand 4.7%
• Imports $61.71 Billion
• Imports Goods: Electronic products, Mineral fuels, Machinery &
Transport equipment, Chemical , Plastic, Textile fabric
• Import Partner: US 11.5%, China 10.8%, Japan 10.4% South
Korea 7.3%, Singapore 7.1%, Thailand 5.6%, Saudi Arabia 5.6%

Region: East Asia & Pacific
Income category: Low income
Population: 52,797,319
GNI per capita (US$): 835
DB2014 rank: 182
DB2013 rank: 182*
Change in rank: 0
DB 2014 DTF: 42.38
DB 2013 DTF: 41.72
Change in DTF: 0.68

With a population that exceeds 60 million, Myanmar (or Burma) is the
24th most populous country on Earth. It has the highest literacy rate in
Southeast Asia, and is rich in important resources, with the 10th largest
natural gas reserves as well as oil, copper, gold, jade, coal, tin, nickel,
timber and a large production of rice, beans and pulses. The country is
experiencing enormous growth (6.9 percent in the medium term, and
rising, according to the World Bank) compared to its neighbours (5.2
percent, and falling) with rising household incomes, and foreign direct
investment growth of 50 percent year-over-year. Moreover, Myanmar
has experienced a substantial rise in volume and price of exports, both
in commodities and manufactured goods such as gas, rice, garments,
etc.

The country is one of the poorest nations in Southeast Asia, suffering
from decades of stagnation, mismanagement and isolation. The lack of
an educated workforce skilled in modern technology contributes to the
growing problems of the economy.[The country lacks adequate
infrastructure. Goods travel primarily across the Thai border (where
most illegal drugs are exported) and along the Irrawaddy River.
Railways are old and rudimentary, with few repairs since their
construction in the late 19th century. Highways are normally unpaved,
except in the major cities. Energy shortages are common throughout
the country including in Yangon and only 25% of the country's
population has electricity.

• 1. Business opportunities in Wood industry
- With the presence of ECO forestry policy, hardwood like
Teakwood, Padauk, and Yamane are very sustainable. Similarly
Cane and Bamboo are VERY plentiful too.
• 2. Business opportunity in Farming industry
– In Myanmar, much of the countryside are usually farmed
producing plenty of pulses, rice, vegetables, and fruits, including
grapefruit, avocados, tangerines, and mangoes, etc.

• 3. Investment opportunity in the Fishing Industry
– Fishing is well-known in Myanmar as there are numerous Prawn
and Fish farms running in the country. The Andaman Sea, for
example, is rich with “marine life.” Pearls are plentiful too.
• 4. Myanmar offers diverse delights for Foreign Investors
- Similarly, Myanmar has high hills, tall mountains, and river to offer
plenty opportunity to start a business here.
• Travel agencies, for example, may take tourists for trekking, sight-seeing,
and even mountain climbing expeditions around the snow-capped
mountains on the hill, while others can cruise on a luxury
yatch on the warm and deep blue Ayeyawady River in the south.

• 5. Myanmar is among the safest countries in the world
– Myanmar is the ideal holiday destination for many tourists
as it is considered to be one of the SAFEST countries in the
world having FRIENDLY people around.
• 6. Myanmar has HUGE reserves of natural resources
– Myanmar is blessed with HUGE reserves of natural
resources such as rice, oil timber, gas, precious gems, and
fish among others.
The BEST things about these natural reserves are that they
have remained UNTOUCED over all the years. So, early
foreign investors are likely to take the full advantage of these
natural resources for HUGE profits.

ASEAN has been and will continue to be a cornerstone of Thailand’s
foreign policy. Thailand attaches great importance to enhancing
cooperation within ASEAN frameworks to build trust and confidence
among ASEAN Member States, as well as to promote peace, stability
and prosperity in the region.
• Land boundaries 4,863 km
• Coastline 3,219 km

• Thailand has a long history of international trade. Beginning in the
15th to 18th centuries. The country's first significant trade treaty was
• Bowring Treaty in 1855 with Britain. Shortly after that, it also signed
treaties with 14 other countries including the United States, France,
Russia, Sweden, Spain, and Japan.
• Today, the United States, Japan, and the European Union continue to
be its top trading partners, absorbing 52.6 percent of all exports in
1999 and supplying 48.8 percent of total imports in the same period
• Thailand's major exports are rice, tapioca products, cane sugar and
molasses, and rubber for agriculture; chemicals, polymers, and
plastics for the manufacturing industry; and gypsum, natural gas etc.

• Thailand Foreign Trade
Latest: US$2.2 billion for August
Previous: US$1.5 billion for July
• Thailand GDP
Latest: 0.4% for 2014Q2
Previous: -0.6% for 2014Q1
• Thailand Industrial Production
Latest: -2.7% for August
Previous: -5.2% for July
• Thailand Private Consumption
Latest: -0.8% for August
Previous: 0.2% for July

• Agriculture in 2010 contributed 10.4 percent to the overall GDP, but
employs 42.4 percent of the overall workforce
• Electronics Services contributes 44 percent to Thailand's GDP and
employs 37.9 percent of the total workforce in 2010.
• Tourism: the country welcomed 10.35 million visitors, and collected
a total of US$19.76 billion in international tourism receipts in 2010
• Automobile grew by 64 percent in 2010, with 1.6 million cars
produced. Industry contributes 45.6 percent to the country's GDP
and employs 19.7 percent of the total workforce

1. Restaurant
2. Jewelry
3. Web design
4. Real estate
6. Automobile and machinery
7. Healthcare services
8. Freelance writing
9. Agriculture
10. Garment and textile

• Constitutional Law :relationship between the Government and
citizens in regards to fundamental rights and responsibilities.
• Acts: An act is the most common known law and is made by
parliament. Examples of Acts are the Copyright Act, Trademark Act
and Investment promotion Act.
• Royal Decree: A Royal decree is promulgated by the Executive
Branch normally though the Minister of the concerned Ministry
authorized under a specific Act to set forth the details from time to
time under the guidelines of the Act. For example a Royal Decree to
revise the tax rates under the Revenue Code.
• Emergency Degree: An emergency Decree is enacted by the
executive branch, though the cabinet in an emergency to protect the
country from imminent harm but subject to subsequent confirmation
of the Parliament.

Singapore plays an active role in working with other ASEAN
members to develop sound competition policies and best practices
for the region.
Language: there are 4 official languages English, Tamil, Mandarin
Chinese and Malay.
Land Area: 714.3 square kilometers (275.8 sq. miles)

• Tourism Industry:
• Bio medical Sciences
• Logistics
• Banking & Finance
• Chemicals
• Construction

• Agriculture:
• Biotechnology:
• Fast foods and snacks:
• Transport:
• Electronics:
• Online Marketing:
• Freelance writing:
• Laundry:
• Automobiles and spare parts:
• Financial Services:

The following business structures are available for
registration:
• Sole Proprietorship
• Partnership
• Company
• Limited Liability Partnership
• Limited Partnership

• The Singapore financial system is highly developed, and well
regulated and supervised. Singapore is one of the world’s largest
financial centers, built around a core of domestic and international
banks, and also offers a wide range of non-bank services. The
authorities have given strong emphasis to integrity and stability in
finance and to compliance with international standards, and have
addressed most recommendations made by the 2004. Singapore’s
current regulation and supervision are among the best globally. The
Monetary Authority of Singapore (MAS) oversees the entire financial
system, and has the analytical and operational capabilities to do so
effectively.

A federal constitutional monarchy located in Southeast Asia. It
consists of thirteen states and three federal territories and has a
total landmass of 329,847 square kilometers (127,350 sq. mi)
separated by the South China Sea into two similarly sized regions,
Peninsular Malaysia and East Malaysia (Malaysian Borneo).
Peninsular Malaysia shares a land and maritime border
with Thailand and maritime borders with Singapore, Vietnam,
and Indonesia.

The current account balance posted a lower surplus of RM16.0 billion
(6.1 per cent of GDP at current prices) for the period of April - June
2014 as compared to RM19.8 billion in the preceding quarter.

• Travel agency
• Fashion
• Foods and snacks
• Oil and gas
• Local taxi service
• Smartphone and PC repairs
• International Business

The country is multi-ethnic and multi-cultural, which plays a large role in
politics. The constitution declares Islam the state religion while
protecting freedom of religion. The government system is closely on
the Westminster parliamentary system and the legal system is based
on common law. The head of state is the king, known as the Yang di-
Pertuan Agong. He is an elected monarch chosen from the
hereditary rulers of the nine Malay states every five years. The head of
government is the Prime Minister.

• Electronic equipment
• Petroleum & liquefied natural
• Wood & Wood products
• Palm oil
• Rubber
• Iron & Steel Products
• Plastics
• Vehicles
• Textiles

A founding member of the Association of Southeast Asian
Nations (ASEAN) and the Organization of Islamic
Cooperation (OIC), the country participates in many international
organizations such as the United Nations, the Asia-Pacific Economic
Cooperation, the Developing 8 Countries, and the Non-Aligned
Movement (NAM). It has chaired ASEAN, the OIC, and the NAM in the
past. A former British colony, it is also a member of the Commonwealth
of Nations. Kuala Lumpur was the site of the first East Asia Summit in
2005.

Since independence, Malaysia has had one of the best economic
records in Asia, with GDP growing at an average 6.5% per annum for
almost 50 years. The economy has traditionally been fueled by its
natural resources, but is expanding in the sectors of science, tourism,
commerce and medical tourism. Today, Malaysia has a newly
industrialized market economy, ranked third largest in Southeast Asia
and 29th largest in the world. It is a founding member of the Association
of Southeast Asian Nations, the East Asia Summit and the Organization
of Islamic Cooperation, and a member of Asia-Pacific Economic
Cooperation, the Commonwealth of Nations, and the Non-Aligned
Movement.

ASEAN member, Vietnam has worked hard to secure peace and
reconciliation among Southeast Asian nations, which were once
deeply divided by war. Vietnam was the first Indochinese country to
join ASEAN, and its move helped end confrontation between the
Indochinese bloc and ASEAN. Vietnam has also helped ASEAN
partner with non-regional players — including China, Russia, India
and the EU.

The economy of Vietnam is a developing planned
economy and market economy. Since the mid-1980s, through the Đổi
Mới reform period, Vietnam has made a shift from a highly
centralized planned economy to a socialist-oriented market
economy which use both directive and indicative planning. Over that
period, the economy has experienced rapid growth.

• Export 128.9 Billion
• Export Goods: Clothes, Shoes, Marine products, Crude oil,
Electronic, Wooden products, Rice, Machinery
• Imports 121.4 Billion
• Imports Goods: Machinery & Equipment, Petroleum product, steel
products, Raw material for the clothing & shoe industries

Gross Domestic Product (GDP): In 2004 Vietnam’s GDP was US$45.2
billion. Per capita gross national income was US$550. However, based
on purchasing power parity (buying power for a basket of goods without
regard for market exchange rates), Vietnam’s per capita GDP was
approximately US$2,700. In 2004 the contributions to GDP by sector
were as follows: agriculture, 21.8 percent; industry, 40.1 percent; and
services, 38.2 percent. Reflecting Vietnam’s hybrid economy, industry
ownership was mixed, as indicated by percentage of output, as follows:
state-owned, 40 percent and declining; privately owned, 25 percent, but
employing four times as many workers as the state-owned sector; and
foreign-owned, 35 percent.

Brunei Darussalam is the Chair of ASEAN from January to December
2013.
This is the fourth time that Brunei Darussalam has chaired ASEAN,
having previously been the Chair in 1989, 1995 and 2001. In 2013,
Brunei Darussalam will chair the 22nd ASEAN Summit on 24-25 April
2013 and the 23rd ASEAN Summit and other related summits on 9-10
October 2013.

• Southeast Asian country consisting of two unconnected parts
• Total area of 5,765 square kilometres
• Neighbours: Malaysia, South China Sea
• Capital Bandar Seri Begawan
• Climate: Tropical Equatorial ; Hot, Humid, Rainy (Average annual
temperature is 26.1 °C)

• Gained independence on 1st January, 1984 from UK
• Govt. Type: Constitutional Sultanate (Malay Islamic Monarchy)
• Legal System is a mix of English Common Law and Islamic Law
• Chief of state: Sultan and Prime Minister Sir HASSANAL (since 5
October 1967)
• Monarch is both the chief of state and head of government
• Council of Cabinet Ministers appointed and presided over by the
monarch
• No Elections: The Monarch is hereditary

• Crude oil and Natural Gas production account for about 90% of
its GDP
• Fourth largest producer of oil in South-east Asia
• Depends heavily on imports of products like Agriculture, Motorcars
and Electrical Products
• Imports 60% of its food requirements, which around 75% of those food
imports come from the ASEAN countries
• GDP PPP (2011) - $21.24 Billion
• GDP Real Growth Rate (2011) – 1.9% ; 2.6% in 2010
• GDP Per Capita (2011) - $50000
• Unemployment Rate (2010) – 2.7%
• Inflation Rate at CPI (2011) – 2%

• Petroleum
• Petroleum Refining
• Construction
• Liquefied Natural Gas
•Agricultural & processed food products
•Textiles, garments & accessories
•Consumer goods
•Drugs & pharmaceuticals
•Auto parts
•Milk products
•Building Materials

Lao People's Democratic Republic, is a landlocked
country in Southeast Asia, bordered by Burma and People's Republic
of China to the northwest, Vietnam to the east, Cambodia to the
south, and Thailand to the west. Its population was estimated to be
around 6.5 million in 201

Economic growth and an increased availability of goods. However,
the 1997 Asian Financial Crisis, coupled with the Lao government's
own mismanagement of the economy, resulted in
spiralling inflation and a steep depreciation of the kip, which lost 87%
of its value from June 1997 to June 1999. Tighter monetary policies
brought about greater macroeconomic stability in FY 2000, and
monthly inflation, which had averaged about 10% during the first half
of FY 1999, dropped to an average 1% over the same period in FY
2000.
In FY 1999, foreign grants and loans accounted for more than 20% of
GDP and more than 75% of public investment.

• It is Communist State.
• The Executive Branch includes:
– A President
– A Chairman
– A Council for Ministers
– An 11 member Politburo
– A 55 member Central Committee

• Gold and copper
• Electricity
• Wood
• Clothes
• Coffee
• Agriculture
• Fuel
• Food
• Machinery
• Cars
• GDP $17.66 Billion
• GDP Growth 8.3%
• Inflation 4.3%
• FDI 294.4%
• Unemployment 2.5%

Cambodia is situated on the southern part of the Indochina Peninsula
of southeast Asia, bounded by Vietnam in east , Laos in north and
Thailand in west, and close to Gulf of Thailand, which has a
460 kilometres of coastline. The central and south of Cambodia is
plain, east, north and west of Cambodia is surrounded by mountains
and highlands, and most of these area is covered by forests. Part of
Mekong River flow through the east of Cambodia, is about 500
kilometres. Lake Tonle Sap is the biggest natural fresh water lake in
Southeast Asia,

Officially a multiparty democracy, in reality "the country remains a one-party
state dominated by the Cambodian People's Party and Prime
Minister Hun Sen, a recast Khmer Rouge official in power since 1985.
The open doors to new investment during his reign have yielded the
most access to a coterie of cronies of his and his wife, Bun
Rany." Cambodia's government has been described by Human Rights
Watch's Southeast Asian Director, David Roberts, as a "vaguely
communist free-market state with a relatively authoritarian coalition
ruling over a superficial democracy

The foreign relations of Cambodia are handled by the Ministry of
Foreign Affairs under H.E. Hor Namhong. Cambodia is a member of
the United Nations, the World Bank, and the International Monetary
Fund. It is a member of the Asian Development Bank (ADB), ASEAN,
and joined the WTO on 13 October 2004. In 2005 Cambodia attended
the inaugural East Asia Summit in Malaysia. On 23 November 2009,
Cambodia reinstated its membership to the International Atomic
Energy Agency (IAEA)

• Tourism
• Garments
• Construction
• Rice milling
• Fishing
• Wood and wood products
• Rubber
• Cement
• Gem mining
• Textiles

• Currency - Cambodian Riel (KHR).
• Exchange Rate- 1 US Dollar = 4,192.90 Cambodian Riel
1 KHR = 0.0002385 USD.
• Growth dropped below 7% in 2008 as a result of the global
economic slowdown.
• Garment industry - Employs 320,000 people & contributes
more than 85% of Cambodia's export.
• Revenues: $1.274 billion.
• Expenditures: $1.592 billion.
• Current account balance:

• Exports: $4.616 billion.
• Export Goods: Clothing, Timber, Rubber, Rice, Fish, Tobacco &
Footwear.
Main export partners:
US 58.1%, Germany 7.3%, UK 5.2% , Canada 4.6%, Vietnam 4.5%.
• Imports: $6.424 billion f.o.b.
• Import goods: Petroleum products, cigarettes, gold, construction
materials, machinery, motor vehicles, pharmaceutical products.
Main import partners: Thailand 23.1%, Vietnam 16.9%, China 15.0%
Hong Kong 10.4%, Singapore 7.5%, Taiwan 7.2%, South Korea 4.8% .

Sunil Kr Ahirwar
Amity University Noida 125
Email- sunil.ahirwar@student.amity.edu
Mo- +91(0)9871836819

Southeast Asian Country "Asean"

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