PPT NCL on Sales & Marketing

1. Amity International Business School
Presented By:
Sunil Kr Ahirwar
BBA-IB 5 SEM. Section “A”
Batch: 2012-2015
Enrollment No: A1833312026
Faculty:
Ms. Astha Gupta

2. Amity International Business School
Intro. NCL
Type: Public Industry
Founded: 1986 Headquarter Singrauli Madhya Pradesh.
Ms Shantilata Sahu Chairman Cum-Managing Director
Turn Over 9303.88 (Crore) 2013-14
Website http://www.ncl.gov.in
NCL is a subsidiary of Coal India Ltd. it was founded in the year 1986 Earlier it was a subsidiary
of Central Coalfields Limited, Headquarter Singrauli Madhya Pradesh. NCL producing 100% of coal
from opencast mines. There is steep rise in the coal demand on NCL to meet the power and energy
needs of the country 47.03 MT 2004-2005 to 68.64 MT 2013-14 The major demand of coal on NCL
is from power sector, which contributes more than 96% of the total demand. The CIL production
level in the year 2013-14 is projected as 462.42 million tonnes out of which NCL contribution
will be 68.64 million tonnes.
NCL there are 10 project with production capacity of 74.5 MT pa, The NCL supplies coal to
National Thermal Power (NPTC), Uttar Pradesh Rajya Vidyut Utpadan Nigam Ltd and Renu Power
division of Hindalco industries. NCL is also supplying coal to power plants of Rajasthan state
Electricity Board and Delhi Vidyut Board and to other industries like Aluminium , Chemical etc.

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History
In order to provide for a higher growth in coal sector to meet the growing energy needs
of the country the Government in 1973 nationalized the coal mines by enacting the Coal
Nationalization Act. Our company was incorporated as a private limited company with
name “Coal Mines Authority Limited” and after that 9 July 1973, Act certain
nationalized coal mines were vested in our company by the Central Government.
There after in 1975 Department of Coal Ministry of Energy, GOI, with a view to
integrate and streamline the structural set up the manner 27 September 1975 providing
for the re-organization of Coal Ministry Authority Limited as Coal India Limited,
which was to responsible for the entire coal mining sector owned and controlled by the
Central Government.
NCL is the subsidiary of Coal India Limited producing 100% Coal from opencast
mines.
Since inception NCL has show overall in all spheres Coal production increased
from 13.4 MT 1986-87 to 68.64 MT 2013-2014

4. Amity International Business School
Objective
•Study to know about Coal Production in NCL
•Study to know about different mode of dispatches of
Coal
•Study to know Coal contribution of NCL to CIL
•Study to know about Sales System of NCL

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Achievement
NCL National Safety Award by Hon’ble President of India
Coal India wins India Pride Award 2011
NCL Jawaharlal Nehru Memorial National Award
NCL National Award for Promotion of Family Planning
NCL Bharat Gaurav Award by International Friendship Society

6. Amity International Business School
Non-Coking Coal:
These are coals without coking properties.
Mainly used as thermal grade coal for power generation also used for cement,
fertilizer, glass, ceramic, paper, chemical and brick manufacturing, and for other
heating purposes
Reject:
Rejects are the products of coal beneficiation process after separation of cleans or
middling’s, as a fraction of feed raw coal. Used for Fluidized Bed Combustion
(FBC) Boilers for power generation, road repairs, briquette (domestic fuel) making,
land filling etc.
Product Line

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MISSION, VISION AND POLICY
MISSION:
The Northern Coalfield ltd. is committed to The mission of Coal India is to produce the
planned quantity of coal efficiently and economically with due regard to safety,
conservation & quality.
VISION:
To emerge from the position of domestic leader to leading global player in the energy
sector by adopting best practices from mine to market with due care to environmental
and social sustenance

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Major consumers of N.C.L
•NTPC
•UPRVUNL
•IPGCL
•HPGCL
•RRVUNL

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PROJECT CAPACITY (MT) PRODUCTION 2013-14
• JHINGURDA 3 1.56
• BINA 6 6
• JAYANT 10 11.74
• KAKRI 3 2.50
• DUDHICHUA 10 11.17
• AMLOHRI 10 8.51
• NIGAHI 15 13.65
• KHADIA 10 5.14
• BLOCK-B 3.50 4.38
• KRISHNSHILA 4 4
• TOTAL 74.50 68.64
Capacity of Production

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Types of dispatch Percentage
• MGR 49
• RAIL 41
• ROAD 8
• ROPE 0
Types of dispatch
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
21%
24% 22%
25%
28%
31%
35% 37%
40% 39%
35%
68% 66%
70%
66%
63% 61%
58%
55% 53% 52%
56%
6% 6% 5% 5% 5% 4% 2% 1% 0% 0% 0%
5% 5% 3% 3% 4% 5% 5% 6% 7% 9% 8%
Rail MGR Rope Road

11. Amity International Business School
Coal Production Graph (Year-Wise
30
35
40
45
50
55
60
65
70
75
04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14
47.03
49.95
51.52 52.16
59.62
47.03
67.67
72.00
70.02
68.64
MillionTonnes
YEAR

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Turn Over
0
2000
4000
6000
8000
10000
04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14
4357.38 4546.86 4630.84
5455.21
6551.94
7264.84 7516.03
7916.52
8731.71
9303.88
RsinCrores
Year
TurnOver

13. Amity International Business School
SWOT Analysis
Coal India Company World Third Largest Producer of Coal
after USA and China
Coal India Ltd is associated with poor employee productivity
Produce the planed quantity of coal & provide efficient safe and
timely service to customer
Political undervalue the industry contribution to the economy
Strength
Weakness:
Opportunities:
Threats:

14. Amity International Business School
Conclusion
After I get trained in one of the most leading coal company of India, I saw a
harmonious working environment there are excellent Quality Managers, Engineers
and chemists are working which enable NCL to earn huge profit. All the employees
are well skilled. The profit of NCL in 2013-14 was 9303.88 Cr. and NCL provides
a good healthy wages and salaries to their employees, and other facilities like
Resident, Recreation, Medical facilities, Education, Proper roads, Proper water
supply, Electricity, L.P.G and other lots of facilities.

15. Amity International Business School