Yutongo is a web-based application that helps structure the development and generation of ideas for creative challenges. It uses a 5-step creativity process: 1) breaking down challenges into sub-questions, 2) assembling an innovator team, 3) collecting idea fragments and combinations, 4) rating ideas, and 5) exporting and editing ideas. Yutongo is designed to focus on the ideation process rather than idea management. It offers Basic and Business versions that vary in customization, hosting, and support options.

1. Give your innovation process a creativity boost.

2. Index
• About us
• yutongo as part of your innovation management
• What is yutongo?
• yutongo‘s creativity process & methodology
• Technical specs
• Our products
www.yutongo.com

3. About us
• In 2006, Walid & Sandro met while working for
BrainStore, a pioneer in systematic ideation.
• 2009 to 2012: Several experimental prototypes of
yutongo, a new breed of web based ideation
applications, iterating and developing of business and
community model.
• 2013: Series A round
• 2013 – 2014: Development of current yutongo version
based on a freemium busines model
• 2014: Soft launch of the application
Walid Ahmed, CTO & Co-Founder
Sandro Morghen, CEO & Co-Founder
www.yutongo.com

4. yutongo as part of your innovation management
Innovation strategy,
strategic innovation
projects &
challenges
Classic innovation & stage gate models Product development LaunchIdea finding
process
Fuzzy Frontend
of Innovation
…
www.yutongo.com

5. yutongo as part of your innovation management
Idea finding
process
Fuzzy Frontend
of Innovation
…
www.yutongo.com
Innovation strategy,
strategic innovation
projects &
challenges
Classic innovation & stage gate models Product development Launch

6. yutongo as part of your innovation management
yutongo
Ideation with
www.yutongo.com
Innovation strategy,
strategic innovation
projects &
challenges
Classic innovation & stage gate models Product development Launch

7. yutongo as part of your innovation management
yutongo
www.yutongo.com
Innovation strategy,
strategic innovation
projects &
challenges
Classic innovation & stage gate models Product development Launch
What is yutongo?
Browser based application for the strcutured development and generation of ideas for any creative challenge,
using an unique approach which is fun – and works.

8. Creativity process with yutongo
www.yutongo.com

9. Creativity process with yutongo – 1/Break down your project
Step 1: Break down your creative task
With the help of the application, a complexe ideation
brief will be split down in easy-to-answer sub-questions.
Example: «New beverage ideas for the youth market»
Sample sub-questions
• What are creative ways to open an close any container?
• What makes a teen product a teen product from your point of view?
• How would you name a beverage product which won‘t attract teens at
all?
• Etc.

10. Creativity process with yutongo – 2/Define community
Step 2: Assemble innovator team
Spread the yutongo Idea challenge on your channels
(intranet, social media etc.). Handle applications and
define the participating team.

11. Creativity process with yutongo – 3/Collect ideas
Step 3b: Innovators create idea combinations
Based on the creative material/idea fragments collected in
the previous step, innovators will create idea combinations
based on the original briefing.
Step 3a: Innovators collect idea fragments
The participating innovators run through the different
sub-questions and answer them in a fun and engaging
way. The result from this step is what we call «Idea
Fragments».

12. Creativity process with yutongo – 4/Rate ideas
Step 4: Idea rating
The most promising ideas from the idea collection
process (defined by the project owner) will rated against
several rating criteria (1 – 5 star rating) by a selected
team. During this process step, idea raters are also asked
to comment ideas.

13. Creativity process with yutongo – 5/Manage ideas
Step 5: Export and edit ideas
At the end of the process, projet owners have several
export options of the content collected at their disposal
(pdf, .csv/Excel). The report includes all ideas with idea
title, description, average ratings and comments. Now,
the ideas can be made ready for further processing
within your regular innovation management proceedings.

14. Kreativitätsprozess mit yutongo – 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeiten
Dem Projektowner stehen Exportoptionen der Ideen als
PDF oder .csv bzw. Excel inkl. Ideenbeschreibung,
Ratingwerte und Kommentare zur weiterer Bearbeitung
des Materials im Rahmen des Innovations-
managmementprozesses des Unternehmens zur
Verfügung.

15. Kreativitätsprozess mit yutongo – 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeiten
Dem Projektowner stehen Exportoptionen der Ideen als
PDF oder .csv bzw. Excel inkl. Ideenbeschreibung,
Ratingwerte und Kommentare zur weiterer Bearbeitung
des Materials im Rahmen des Innovations-
managmementprozesses des Unternehmens zur
Verfügung.
Specs
Ruby on Rails 3.2
PostgreSQL 9.2
Responsive Design
Hosting on AWS

16. Put the ideation process in the focus,
not the idea management process.
Approach creative tasks from several different view angles.
Glass clear iterations in the process enabling a super-productive form
of creative collaboration.
An user interface that inspires and stimulates people while brainstorming.
No more boring web forms.
What makes yutongo different
from competitors?

17. Products

18. Our products
yutongo Basic
• Subdomain *.yutongo.com
• No individual community
• Hosting Amazon Web Services (USA)
• No modifications
yutongo Business
• Run yutongo on your own domain (e.g. innovation.yourcompany.com) or in your intranet environment
• Work with your private community
• Host it wherever you want
• Individual, customized functions if required
Business
Basic
USD 9‘500.00
Basic license (yearly)
Unlimited users
Unlimited updates
Support
No custom functions
No branding
Prices excl. Setup & Hosting
Business
Premium
USD 18‘500.00
Basic license (yearly)
Unlimited users
Unlimited updates
Support
Cusom modifications
possible (billed
separately)
Incl. training 2 days
Custom
branding & colours
Business
Lifetime
USD ?  Let‘s talk.
Use yutongo forever
and change it as you
wish (excl. Re-selling)
Unlimitierte User
Unlimitierte Updates
Support
Individuelle
Funktionen included (2
weekns, 1 team of 4)
Incl. Training 5 days
Custom branding &
colours
www.yutongo.com

19. Write to:
sandro.morghen@yutongo.com
Questions?
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