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Innovation n a Nutshell
The document outlines the innovation process from ideation to exploitation, detailing stages such as problem definition, idea generation, research, and market exploitation. Key elements include the importance of diverse idea collision, R&D phases, and marketing strategies. It emphasizes the necessity of collaboration and feedback throughout the innovation journey.
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Innovation n a Nutshell
- 1. aykutarikan.com The Process fromIdeation to Exploitation Innovation in a Nutshell Prof. Aykut ARIKAN, PhD aykut@aykutarikan.com
- 2. aykutarikan.com The Innovation Process Think •Ideation(Back-End) Develop •RND (Core) Sell •Exploitation (Front-End)
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- 4. aykutarikan.com Ideation • Problem Definition; •Idea Generation; • IPR Research; • Need Definition; • Solution Potential; • Draft Model; • Concept.
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- 6. aykutarikan.com Idea Generation • IdeaCollision; • Liquid Networks; • Slow Hunches.
- 7. aykutarikan.com Idea Collision • Newideas emerge from the gathering of diverse ideas; • Good ideas emerge from the gathering of new ideas; • Gathering of ideas causes some-sort-of-a chain reaction; • If this chain reaction is uncontrolled it happens very slowly and becomes unproductive; • Idea Collision is the essence of idea generation; • To collide ideas, flexible and informal (liquid) environments are a necessity.
- 8. aykutarikan.com IPR Research •US PatentOffice: http://www.uspto.gov •EU Patent Office: http://www.epo.org •Turkish Patent Office: http://www.tpe.gov.tr
- 9. aykutarikan.com Need Definition • CASE– Diaper Trash: • Stop Pollution; • Stop Bad Smells; • Ecological; • Easy; • Sustainable.
- 10. aykutarikan.com Solution Potential • Applicable? •Economical? • Effective? • Sustainable? • Functional? • May turn into value?
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- 14. aykutarikan.com RND • Basic Research; •Applied Research; • Development; • Pre-prototyping Actions; • RND Report; • Prototype; • Service Prototype.
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- 16. aykutarikan.com Exploitation • Positioning; • MarketResearch; • Marketing Research; • Collaborations; • Tests (Beta & Alfa); • Launch & After-Sales Feed-Back.
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- 18. aykutarikan.com Market Research • Figures; •Segments; • Trends; • Competitive Forces; • Diffusion Network.
- 19. aykutarikan.com Marketing Research • McCarthy’sFour P’s: • Product; • Price; • Promotion; • Place. • Lauterborn’s Four C’s: • Consumer; • Cost; • Communication; • Convenience.
- 20. aykutarikan.com Collaborations •Licensing; •Supply/Distribution Networks; •Joint Ventures; •Collaboration(Non Joint Venture); •RND Consortia; •Industry Clusters; •Innovation Networks.
- 21. aykutarikan.com Tests •Beta Test: • Virtual/RealCustomers; • Virtual/Real Testing Environment. •Alfa Test: • Real Customers; • Real Testing Environment.
- 22. aykutarikan.com Launch & After-SalesFeed-Back • Test Drive: Existing Customers; • Fairs; • Publicity; • PR Events; • Early Adopters’ Testimonials; • Question: “What now?”; • CRM, CRM, CRM.
- 23. aykutarikan.com Thank you… Prof. AykutArıkan, PhD aykut@aykutarikan.com