This document discusses trends in consumer and enterprise product design for 2014 and focuses on the importance of prototyping new product ideas. It recommends holding a hackathon to quickly create prototypes that can then be evaluated by stakeholders. A hackathon brings together researchers, designers, developers and others to generate and refine ideas into initial sketches and low-fidelity prototypes. This allows the product experience to be visualized and improved before significant resources are committed. Prototypes are valuable as they allow early testing and feedback to help create the best possible product and development roadmap.

1. CONSUMER & ENTERPRISE PRODUCT DESIGN TRENDS 2014
Get a Hackathon PROTOTYPE
for product ideas
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V1.0

2. Agenda
1. Overview - Business & product ecosystem
2. Challenges – Digital product streams
1. Prototype
2. Why a Hackathon –
And how do we do it?
3. Need for a prototype
4. Work Examples
1. Q & A…

3. Overview
Business & Product Ecosystem

4. Meeting customer’s goals drives products, which leads businesses.
Overview –
Business & Product Ecosystem…
 Product
Experience Business
Marketing

5. An Interactive sample of
How the product
- will look like
- behave
- And becomes a very essential
tool to get feedback or learn
from the users and
stakeholders.
Overview –
What’s a Prototype?
Product Prototype




6. Challenges
Digital Product Streams

7. A Product has multiple environments where users access it.
Tablet
Wearable
Desktops / Laptops
Smartphones
Challenges –
Digital product streams…

8. Website / Web App
Medium & Large Screens Tablets & Smartphones
Challenges –
Digital product streams…
App
Design Principle - Adaptive Experience

9. Wearable Technology
Challenges –
Digital product streams…
Design Principle - Lively Experience

10. Its important to have the competitive yet right experience design of the product.
as experience being the bridge between the user and the products.
Tablet
Wearable
Desktops / Laptops
Smartphones

Challenges –
Digital product streams…

11. Prototype

12. Low –fi Prototype

13. Hi –fi Prototype

14. Why a Hackathon for
Prototype ?
And how do we do it?

15. Global brief to all stakeholders.
Declaring a hackathon initiates the importance of research ahead.
Why a Hackathon for Prototype?
And how do we do it?…

16. Hackathon begins…
Why a Hackathon for Prototype?
And how do we do it?…

17. Initial brief to the stakeholders (Researcher, Interaction Designer, UI Designer, UI Developer,
Technical Lead, Content Strategist etc.,).
Why a Hackathon for Prototype?
And how do we do it?…

18. Brings everyone's ideas to the light and makes way to evangelize and innovate.
Why a Hackathon for Prototype?
And how do we do it?…

19. Defined(Imp. Journey screens) goals are met, and timeline defined.
Why a Hackathon for Prototype?
And how do we do it?…

20. Ideas converted to sketches and Low-fi prototypes are evaluated by all stakeholders.
Why a Hackathon for Prototype?
And how do we do it?…

21. Arriving at visual designs of the screens.
Why a Hackathon for Prototype?
And how do we do it?…

22. Hackathon day ends. Visual designs moves to prototype building desk.
And prototype gets ready as an evaluation tool.
Why a Hackathon for Prototype?
And how do we do it?…

23. Need for a prototype

24. 1.
Helps to experience the product even before its rolled out to next steps
Need for a Prototype…

25. 2.
It’s still a design and strategy stage, there’s a lot of room for improvement and
get the first time product roll-out right.
Need for a Prototype…

26. 3.
Helps every product team member to evaluate and develop the product with a
visualized understanding.
Need for a Prototype…

27. 4.
Helps Business/Product owners achieve the envisioned product and plan the
phasic roadmap based on the feedbacks.
Need for a Prototype…

28. 5.
Helps to present as a keynote to funding/investment teams.
Need for a Prototype…