The document outlines the agenda for a startup bootcamp focusing on creativity and entrepreneurship, detailing sessions that cover topics such as understanding creativity, entrepreneurial traits, business opportunities, financials, pitch skills, and patent filing. It emphasizes the transformative power of creativity in various industries through examples like Google, Apple, Tesla, and Netflix. Additionally, it includes an exercise for participants to explore creative solutions for environmental issues through team collaboration.

1. Session 1
What is Creativity?
Amit Seth | aseth@yahoo.com | @aseth

2. Master Agenda for Startup Bootcamp
Session 1 - January 10th - What is creativity? What is my passion?
Session 2 - January 17th - Behavior traits for a successful entrepreneur.
Session 3 - January 24th - Turning your passion into a business opportunity.
Session 4 - January 31st - Steps needed for your startup ... 1, 2, 3 GO.
Session 5 - February 7th - Financials of the business opportunity.
Session 6 - February 21st - Presentation skills, successful pitches, what ideas got funded.
Session 7 - February 28th - Filing your patent, patent gotchas, successes and failures.
Session 8 - March 6th - Pitch your business plan to VCs (12 spots will be available).

3. Who is an Entrepreneur?
Video Link: https://www.youtube.com/watch?v=csYxR-lPMYE

4. Creativity is the act of turning new and imaginative ideas into reality.
Creativity is the ability to perceive the world in new ways, to find hidden
patterns, to make connections between seemingly unrelated phenomena,
and to generate solutions.
What IS Creativity?

5. What is my Passion?
Passion is one great force that unleashes creativity, because if you’re passionate
about something, then you’re more willing to take risks. – Yo-Yo Ma

6. Why is Creativity Important?
Video Link: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2267

7. Creativity Can Change the World.
Lets See How….

8. Google
Revolutionized search by using a completely new approach to an old
problem. Today they have a market cap of $500B+.
Search Pre-Google Google
Google did not stop there. They continue to innovate with Android, Self
driving cars, Google Glass, among other products.

9. Apple
Most valuable company in the world today!
Apple’s Revolutionary Lineup
Devices Pre-Apple

10. Tesla
Pushing the limits of battery power. They proved that battery-
powered cars are not only possible but desirable. Tesla’s
valuation exceeds $30B, which is more than double the
valuation of General Motors, the largest U.S. automaker.

11. Netflix
Found a creative solution to the old Blockbuster model where consumers
had to go to a physical store to rent and return DVDs. Netflix made it easy
by offering a subscription model that allowed customers to rent as many
movies as they wanted - with no late fees.

12. Tom’s Shoes
A simple yet impactful idea that has helped both physical and mental well being among children!
Vídeo Link: https://vimeo.com/79833962

13. My Creative Journey…

14. Yahoo!
2,032 products – turned upside down to create 500 Million products instead (to
now a Billion).

15. Nielsen
Digital transformation of Nielsen –
monetizing data held in silos, opening new
business lines via Innovation.
Yielded $600M per year in additional
revenue (10% of revenue).

16. eJadoo & Many Startups, VCs
Founding CEO of eJadoo – sold to Good,
which got bought by Blackberry.
Mentored multiple startups, as Board of
Director or Advisor, to raise VC money, pivot,
get sold, etc.
Board of Advisor of Trident Capital ($2+
Billion VC firm), specializing in Data and
Advertising startups funding.
Board of Advisor (EIR) of Plug and Play
Tech Center, world’s largest Startup
Incubator.

17. How to Bring Creativity into
Entrepreneurship?

19. 1. Ask Compelling Questions

20. 2. Challenge Assumptions

21. 3. Convert Ideas into Prototypes

22. 4. Execute

23. 5. Iterate

24. Class Exercise

25. Exercise: An App that can help Save our Planet
1. Form Teams (all startups start with a Founding
Team – Co-Founders): 5 people per team, assign a
leader
2. A cool name for your team – write the team name
and team members’ names
3. 20 mins to brainstorm an ‘initial idea’, which will be
developed more as we progress through the camp
4. Submit idea and if time permits we will discuss a
couple

26. Appendix

27. Jugaad: A Word Taken from Hindi: Meaning Finding a
Low-cost Solution to any Problem in an Intelligent Way

28. Jugaad: India’s Way of Thinking Creatively: Constructively,
Differently about Innovation and Strategy.