The Chamber knows how important it is to have the business community involved in the revision of the Town’s comprehensive plan. The Chamber has worked to solicit member input by facilitating: * Four focus groups including downtown businesses, small business, major enterprise and community leaders (60 participants * Two meetings of the Chamber’s Public Policy and Economic Development Committee (40 participants) * A real-time texting survey of Chamber annual meeting attendees after a presentation by Mrs. Waldorf (170 responses) * A mailed and electronically distributed survey to the Chamber membership (115 participants) * Chamber volunteer and staff participation in a host of Chapel Hill 2020 meetings and workshops

1. Chapel Hill Carrboro-Chamber of Commerce
CHAPEL HILL 2020 SURVEY RESULTS

2. Chapel Hill 2020
Survey  Print survey distributed
through Chamber Matters
The Chamber knows how important it is to
have the business community involved in the
revision of the Town’s comprehensive plan.
The Chamber has worked to solicit member
input by facilitating:
 Four focus groups including downtown
businesses, small business, major enterprise
 Electronic survey emailed
and community leaders (60 participants
 Two meetings of the Chamber’s Public
to entire membership
Policy and Economic Development
Committee (40 participants)
 A real-time texting survey of Chamber
annual meeting attendees after a
presentation by Mrs. Waldorf (170
responses)
 Live text polling at
 A mailed and electronically distributed
survey to the Chamber membership (115
Chamber’s 2012 Annual
participants)
 Chamber volunteer and staff participation
Meeting
in a host of Chapel Hill 2020 meetings and
workshops

3. Chapel Hill 2020 Survey Questions
both electronic and print
• Economic • Scale
Development • Neighborhoods
• Retail • Transit
• Development Process • Cooperation
• Density • Taxes
• Rural Buffer • Job Growth

4. CH Should make extra efforts
50%
to grow local jobs
13%
76%
9
Commuting and Jobs (n=115)
13%
8
13%
7
4%
6
4%
5
1%
4
1%
3
2%
2
3%
CH should be a bedroom
0%
community where residents
drive to work
10%
60%
50%
40%
30%
20%
0%

5. Increasing commercial tax
48%
base should be top priorities
10%
74%
Commercial Tax Base (n=115)
9
16%
8
9%
7
5%
6
6%
5
2%
4
2%
3
0%
2
3%
Increasing commercial tax
1%
base NOT very important
60%
50%
40%
30%
20%
10%
0%

6. The dev process needs to be
48%
more streamlined …
12%
73%
9
Development Process (n=115)
13%
8
6%
7
6%
6
7%
5
1%
4
3%
3
2%
2
7%
The current dev process
2%
works well
10%
60%
50%
40%
30%
20%
0%

7. CH should consider merging
41%
services with other
governments
12%
71%
9
Municipal Cooperation (n=115)
18%
8
7%
7
5%
6
7%
5
3%
4
2%
3
0%
2
7%
CH and Carrboro are separate
5%
and should act that way
60%
50%
40%
30%
20%
10%
0%

8. CH should plan to
33%
accommodate population
growth
61%
10%
9
Population Growth (n=115)
18%
8
9%
7
8%
6
8%
5
4% 4
6%
3
0%
2
10%
CH should curtail population
4%
growth
60%
50%
40%
30%
20%
10%
0%

9. CH should live within its means
30%
and look to cut or maintain the
rate
9%
52%
9
13%
8
9%
7
Taxes (n=115)
10%
6
11%
5
4% 4
7%
3
4%
2
15%
CH should increase taxes to
4%
pay for services requested by
residents
20%
10%
0%
60%
50%
40%
30%

10. I would support a 1/2
38%
cent sales tax to
expand local and…
9%
9
50%
3%
8
5%
7
Transit (n=115)
7%
6
9%
3% 5
4
6%
3
27%
7%
2
Our Existing transit
14%
system works well
0%
60%
50%
40%
30%
20%
10%

11. Redevelopment should be
20%
allowed in existing
neighborhoods
8%
44%
9
16%
8
Neighborhoods (n=115)
12%
7
14%
6
11%
5
7%
4
8%
3
1%
2
12%
Neighborhoods shuld be
3%
preserved as they are
50%
30%
60%
40%
20%
10%
0%

12. 10 story buildings are
20%
appropriate for Chapel Hill
9%
43%
9
14%
8
Building Height (n=115)
15%
7
8%
6
9%
5
10%
4
4%
3
4%
2
15%
Taller buildings have no place
7%
in Chapel Hill
60%
50%
40%
30%
20%
10%
0%

13. Some development is
16%
appropriate in the rural buffer
10%
9
42%
16%
8
Rural Buffer (n=115)
17%
7
6%
6
4%
5
4% 4
7%
27% 3
7%
2
The rural buffer is sacred and
13%
no development should
happen there
40%
0%
-10%
60%
50%
30%
20%
10%

14. Chapel Hill 2020 Survey Questions
Live text polling at 2012 Annual Meeting
• Population Growth
• Transit
• Commuting and Jobs
• Cooperation
• Taxes

15. 100%
Population Growth (n=170)
90%
80% 76%
70%
60%
50%
40%
30%
20%
18%
10%
3% 3%
0%
CH should curtail Some growth for Let's plan to Don't know/No
population growth CH, but worry about accommodate opinon
existing projected population
neighborhoods growth

16. Transit (n=168)
100%
90%
80%
70%
69%
60%
50%
40%
30%
20%
18%
10%
10%
3%
0%
Our current transit Must increase local Support ½ cent sales Don't know/No
system works well bus service, but don’t tax to improve opinon
need rail local/regional transit

17. Commuting and Jobs (n=165)
100%
90%
80%
70% 66%
60%
50%
40%
30%
28%
20%
10%
2% 3%
0%
Okay for CH to be a CH = mix of Town should make Don't know/No
bedroom community commuting and local effort to grow local opinion
workers jobs

18. Municipal Cooperation (n=158)
100%
90%
80%
70%
63%
60%
50%
40%
30% 26%
20%
7%
10%
3%
0%
CH, Carrboro, & Municipalities should Let's merge everything Don't know/No
Orange Co. are explore merging some we can opinon
separate entities services

19. 100%
Taxes (n=162)
90%
80%
70%
60%
50%
43%
40%
39%
30%
20% 17%
10%
1%
0%
should increase taxes to cover rate, even if some loss of services if cutting many services opinon
Maintain tax services Look to cut tax rate, even Don't know/No