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Acquiring eBooks on Demand
        E R & L Conference, February 2010


                 Ellen Safley,      Ph.D
         University of Texas at Dallas Libraries
Focus of Presentation

• EBL on Demand


• ebrary Pilot
University of Texas at Dallas
• The University was founded in
  1969 from a research center.
  Originally only graduate
  students. Juniors and seniors
  were added in 1975 and
  freshmen were added in 1990.

• Today, nearly 16,000 students.
  Technology concentration.

• 36% in graduate school

• 45 Bachelor’s, 51 Master’s, and
  29 doctoral programs

• About 20% of students live on
  campus.

                                    The Eugene McDermott Library
Selecting eBooks
Over 600,000 eBooks are loaded in the
           library catalog.
Ebook History
• Consortial purchasing –UT System
  1999
• Aggregated historical databases of
  ebooks (Early English Books, ECCO)
• Direct purchases with EBL
• Purchasing EBL with approval vendor
• Collections of ebooks (Springer)
• EBL on Demand
• Ebrary Pilot
Customer Selection of eBooks—
      EBL on Demand
             • Project going for 16 months

             •   Profiled for Customer Selection
                   •   Published from 2008 to present
                   •   Specified subjects/LC classes
                   •   Specified publishers
                   •   Set cost limit per book
                   •   How many uses before purchase
                   •   Did NOT load a massive amount
                         of records

             •   Established a deposit account
Usage by Subject

  Records mostly match profile


• Social Sciences
   • H, J

• All Technology
  • T


• Computer Science
  • QA
EBL Model— Levels

•   Browse
    •   Under 10 minutes $0

•   Pay-Per-View (Short Term Loan)
    •    Set number of views before purchase
    •   A percentage of the purchase price
    •    Percentage set by publisher

•   Purchase
EBL on Demand—How It Works

• Requested sample records


• Tested profile


• Began loading records in
  October 2008
2,400 Records Loaded
Purchase Alerts
• Purchase alert email

• Fully catalog the EBL on Demand record---
   – Overlay record with good record
   – Change local series to eBook library
   – Change location to eBook library
   – Add action note on holdings record
     indicating it was purchased as an EBL on
     Demand title.
   – Add item record which includes the
     purchase price.
Usage Patterns after 8 months



                    Purchased, $7,67
                           1
                       14% of use
                                                 Browsed, $0
                                                 44% of use

       Pay-Per-
     View, $3,074
      42% of use




      Browsed, $0        Pay-Per-View, $3074   Purchased, $7671
Pay-Per-View vs. Purchase
Costs
• Purchases: 126 books for $11,757.84
  Average: $93/book

• Pay Per View averages $14.04/book
  – Example: If the book costs $100 and the pay per
    view costs $15, we would pay $115 to purchase the
    book.

  – Total PPV charges are over $6,000
Publisher Distribution--
               Purchases
50.00%
                                                       47%
45.00%

40.00%

35.00%

30.00%

25.00%

20.00%

15.00%                                                                                  13%

10.00%                        8%
                                        6%                              5%
5.00%               3%                            3%                                          2% 2%
         1% 1% 1%        1%        1%        2%              1% 1% 1%        1% 2% 1%
0.00%
Publishers—384 Short Term Loans
45.00%




                                                                     39.%
40.00%

35.00%

30.00%




                                                                                                                                                          20.%
25.00%

20.00%

15.00%
                                       7.%




10.00%




                                                                                                                                  5.%
                                                         5.%
                                                   4.%
                                             3.%




                                                                                                    3.%
                                                                                              2.%




                                                                                                                                                    2.%
         2.%




                                                                                        2.%
                           1.%

                                 1.%




                                                                            1.%




                                                                                                                1.%



                                                                                                                            1.%
5.00%
                     0.%




                                                               0.%




                                                                                  0.%




                                                                                                                      0.%




                                                                                                                                        0.%

                                                                                                                                              0.%




                                                                                                                                                                 0.%

                                                                                                                                                                       0.%
               0.%




                                                                                                          0.%
0.00%
Ebrary Pilot
Ebrary Pilot
• Deposit $25,000 for 6
  month pilot
• Selected from over
  100,000 records
• Selected by date of
  publication, publisher
  , subject, cost
• Loaded 4,881 records
  Oct. 28, 2009
40
              eBrary on Demand Books Purchased
                                                        36
35


30


25
     22

20

                                               16
15
                                                             13

                                                                          10
10
                                                                  7
               6
                   5
5
                               3
                       2                                              2            2
          1                1       1   1   1        1                          1       1
0
Publishers of Purchased Titles
40                                         38


35


30


25


20                            19


15               14
                                                13
                                                              12
                                                         10
10                        8


5                                                                      3
                                   2   2             2                     2
     1   1   1        1                                            1           1
0
Summary
• Purchased 132 titles in 2 1/2 months. 644
  sessions, 10,235 page views, 986 pages printed.

• $12,037 during Nov. 2009-Jan 20, 2010.
• Average price $91 (EBL is $93)

• Have had to delete records as selectors order print
  titles or direct order ebooks.

• And All on demand selections are by our customers.

• Should probably have duplicate checked records. 8 in
  paper, 5 ebooks
Questions?
        Ellen Safley


Senior Associate Director for Public
 Services, Collections, & Systems


       safley@utdallas.edu
         972-883-2916

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Patron- Driven Selection of eBooks - Safley

  • 1. Acquiring eBooks on Demand E R & L Conference, February 2010 Ellen Safley, Ph.D University of Texas at Dallas Libraries
  • 2. Focus of Presentation • EBL on Demand • ebrary Pilot
  • 3. University of Texas at Dallas • The University was founded in 1969 from a research center. Originally only graduate students. Juniors and seniors were added in 1975 and freshmen were added in 1990. • Today, nearly 16,000 students. Technology concentration. • 36% in graduate school • 45 Bachelor’s, 51 Master’s, and 29 doctoral programs • About 20% of students live on campus. The Eugene McDermott Library
  • 4. Selecting eBooks Over 600,000 eBooks are loaded in the library catalog.
  • 5. Ebook History • Consortial purchasing –UT System 1999 • Aggregated historical databases of ebooks (Early English Books, ECCO) • Direct purchases with EBL • Purchasing EBL with approval vendor • Collections of ebooks (Springer) • EBL on Demand • Ebrary Pilot
  • 6. Customer Selection of eBooks— EBL on Demand • Project going for 16 months • Profiled for Customer Selection • Published from 2008 to present • Specified subjects/LC classes • Specified publishers • Set cost limit per book • How many uses before purchase • Did NOT load a massive amount of records • Established a deposit account
  • 7. Usage by Subject Records mostly match profile • Social Sciences • H, J • All Technology • T • Computer Science • QA
  • 8. EBL Model— Levels • Browse • Under 10 minutes $0 • Pay-Per-View (Short Term Loan) • Set number of views before purchase • A percentage of the purchase price • Percentage set by publisher • Purchase
  • 9. EBL on Demand—How It Works • Requested sample records • Tested profile • Began loading records in October 2008
  • 11. Purchase Alerts • Purchase alert email • Fully catalog the EBL on Demand record--- – Overlay record with good record – Change local series to eBook library – Change location to eBook library – Add action note on holdings record indicating it was purchased as an EBL on Demand title. – Add item record which includes the purchase price.
  • 12. Usage Patterns after 8 months Purchased, $7,67 1 14% of use Browsed, $0 44% of use Pay-Per- View, $3,074 42% of use Browsed, $0 Pay-Per-View, $3074 Purchased, $7671
  • 14. Costs • Purchases: 126 books for $11,757.84 Average: $93/book • Pay Per View averages $14.04/book – Example: If the book costs $100 and the pay per view costs $15, we would pay $115 to purchase the book. – Total PPV charges are over $6,000
  • 15. Publisher Distribution-- Purchases 50.00% 47% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 13% 10.00% 8% 6% 5% 5.00% 3% 3% 2% 2% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 2% 1% 0.00%
  • 16. Publishers—384 Short Term Loans 45.00% 39.% 40.00% 35.00% 30.00% 20.% 25.00% 20.00% 15.00% 7.% 10.00% 5.% 5.% 4.% 3.% 3.% 2.% 2.% 2.% 2.% 1.% 1.% 1.% 1.% 1.% 5.00% 0.% 0.% 0.% 0.% 0.% 0.% 0.% 0.% 0.% 0.% 0.00%
  • 18. Ebrary Pilot • Deposit $25,000 for 6 month pilot • Selected from over 100,000 records • Selected by date of publication, publisher , subject, cost • Loaded 4,881 records Oct. 28, 2009
  • 19. 40 eBrary on Demand Books Purchased 36 35 30 25 22 20 16 15 13 10 10 7 6 5 5 3 2 2 2 1 1 1 1 1 1 1 1 0
  • 20. Publishers of Purchased Titles 40 38 35 30 25 20 19 15 14 13 12 10 10 8 5 3 2 2 2 2 1 1 1 1 1 1 0
  • 21. Summary • Purchased 132 titles in 2 1/2 months. 644 sessions, 10,235 page views, 986 pages printed. • $12,037 during Nov. 2009-Jan 20, 2010. • Average price $91 (EBL is $93) • Have had to delete records as selectors order print titles or direct order ebooks. • And All on demand selections are by our customers. • Should probably have duplicate checked records. 8 in paper, 5 ebooks
  • 22. Questions? Ellen Safley Senior Associate Director for Public Services, Collections, & Systems safley@utdallas.edu 972-883-2916

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