The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.

1. SEM & Promo Landing Pages Primary Web Sites Full-Featured w/Inventory Campaign Specific Micro Sites Get a Year Worth Of Free Gas free GM Oil Changes For 3 Years RohrmanLexus.com 2008-Accord.com Lexus-Certified.com Rohrman-Lexus.com LatinoLexus.com SEM/SEO Key Word URL’s Point to Primary Site Deep Links RohrmanFleet.com WeBuyHondas.com RohrmanCredit.com 2008Toyota.com GetaLexus.com WindyGas.com HondaPriceQuote FreeToyotaOilChange AskRohrie.com MidwestFinance.com Midwest-BK-Loans.com Digital Marketing Network of Sites Created for Rohrman Three Web Site Channels

4. More Than 80% of Individuals Leave a Landing Page Within 0-8 Seconds Due To Poor Relevancy, Design, and Offer

5. Accountability The table below shows projections for the Rohrman Auto Group based on previous experience, stores and using the projected budgets shown for digital advertising.

6. Ad Groups by Targeted URL’s Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Micro Sites, Deep Links & Landing Pages Key Words or URL Based Site Targets Bid Amounts & Daily Limits SEM Campaigns by Targeted Segments Image Ads & Sponsored Links Leads Leads Leads Digital Marketing Campaigns for Rohrman will create a powerful sales funnel – Each Section Measured

8. Digital Advertising

10. 4wdandsportutility.com 4wheeloffroad.com aboutchevrolet.com autoblog.com autobytel.com autodealersfinder.com autoguide.com automart.com automobilemag.com automobiles.com automotive.com autotrader.com autoweb.com autoweek.com car-dealerships-by-city.com car.com caranddriver.com cardealersusa.com carfinderservice.com cars.about.com carsmart.com cartalk.com chevyhhr.com chevyreviews.com chevytrader.com cobaltss.com corvetteforum.com dealsonwheels.com denalitrucks.com edmunds.com espanol.autobytel.com familycar.com fjcruiserforums.com ford-trucks.com fullsizechevy.com gm-trucks.com insidercarsecrets.com intellichoice.com invoicedealers.com itrustmotors.com jeepforum.com motortrend.com mydealerships.com mynewcarpurchase.com new-car-dealerships.com newcartestdrive.com pickuptruck.com safecarguide.com smartcarfinder.com theautochannel.com thecarconnection.com toyotanation.com traderonline.com truck-guide.com trucks.about.com trucks.autoblog.com trucktrend.com truckworld.com tundrasolutions.com usedcarsale.com usedcorvettesforsale.com womanmotorist.com youtube.com::AutoVehicles 300x250,Middle right Targeted Web Site Advertising

11. 16,266 Online Car Shoppers driven to Courtesy Sites in 4 months. $1.90 Cost per Online Car Shopper that actually clicked through to a Courtesy web site $1.51 Cost per 1,000 Online Car Shoppers that saw a Courtesy advertisement Online Car Shoppers saw Courtesy Ads 20,536,600 times in same 4 months.

12. Build and Launch Ad Campaigns 59 Online Car Shoppers clicked this ad and visited Courtesy’s inventory for a cost of $48.22 59 Online Car Shoppers clicked this ad and visited Courtesy’s inventory for a cost of $48.22 $.82 per Web Site Visitor… A 6% Conversion Rate, generates a Cost per Lead of less than $14.00

13. $358.60 for 190 Visitors = $1.89 each $358.60 for 190 Visitors = $1.89 each $32.16 for 12 Visitors = $2.68 each $32.16 for 12 Visitors = $2.68 each Manage Campaigns to Drive Cost per Visitor Down

14. $358.60 for 190 Visitors = $1.89 each $150.34 for 85 Visitors = $1.77 each $32.16 for 12 Visitors = $2.68 each $48.72 for 42 Visitors = $1.16 each Manage Campaigns to Drive Cost per Visitor Down

15. $358.60 for 190 Visitors = $1.89 each $105.20 for 39 Visitors = $2.70 each $32.16 for 12 Visitors = $2.68 each $35.62 for 24 Visitors = $1.48 each Manage Campaigns to Drive Cost per Visitor Down

17. We created a portfolio of key word enriched URL’s connected to multiple web sites and deep links, generating lower cost, higher yield online advertising.

18. URL Portfolio CourtesySanDiego.com CourtesyChevySanDiego.com SD- Chevy.com SD-Used- Cars.com SD- Chevrolet.com ChevyCorvetteSanDiego.com www.SDCorvetteKing.com SD-Corvette- King.com SD- Corvette.com CorvetteSanDiego.com San-Diego- Corvette.com Chevy- Nation.com SanDiego-Chevy-Trucks.com Chevrolet- Nation.com San-Diego- Chevy.com Chevy- Specials.com New- Chevy.com Used- Chevy.com 199payments.com Chevrolet4x4.com Chevrolet-4x4.com MissionValleyChevrolet.com SDNewChevrolet.com SDNewChevy.com SD-Used- Chevy.com SD-Car- Loans.com Marines- Chevy.com Navy- Chevy.com SD- Chevy.com SD- Chevrolet.com Chevrolet- California.com San-Diego- Chevrolet.com ChevyCA.com ChevyCalifornia.com California- Chevrolet.com Chevrolet- SanDiego.com SanDiego-Chevrolet.com Chevy- California.com Chevy- CA.com SanDiego-Chevy.com BuyChevy-GetCruise.com www.BuyAChevyGetACruise.com KingOfVettes.com King-Of- Corvettes.com CaliforniaCorvetteKing.com Corvette- King.com California- Corvettes.com California- Corvette.com SDChevysale.com SDChevySales.com ChevroletIncentives.com SD-Certified- Used.com MyChevy-MyWay.com SanDiegoChevyTahoe.com AutoTrader- SanDiego.com