This document analyzes internet sales trends for 2006 and 2007. It shows that the close rate in 2007 was higher than 2006 through February. A chart displays monthly close rates and sales totals for both years, with 2007 sales exceeding 2006. Key strategies to increase sales included direct contact, showing interest, providing quotes, and follow up.

1. Internet Annual Analysis
Internet Monthly Close Rate
Key Drivers
20
► Make direct contact
► Show genuine interest 15
▲ = 2006
► Provide a price quote
► Confirm vehicle availability 10
Sales
► Make multiple contacts
ü = 2007
5
2006 2007 0
YTD Goal Feb
Close % Close % Jan Feb Mar Apr May Jun Jly Aug Sep Oct Nov Dec
_________ __________ Month
January February March April May June July August September October November December 2007 Totals
Number of Leads # of Leads
Response Time
Baseline: 2006 eSales / Close Rate % 2006 eSales
2007 eSales / Close Rate % 2007 eSales
Lost eSales / Lost Close Rate Lost eSales
Front Gross Front Gross
Back Gross Back Gross
Total Gross
Total Gross: Front + Back (Front + Back)

2. 200 Jan Feb Mar Apr May Jun Jly Aug Sep
180 Feb
160 Mar
140 Apr
120 May
100 Jun
80 Jly
60 Aug
40 Sept
20 Oct
0 Nov
Dec Sales Totals
200
180
160
140
120
100
Sales
80
60
40
20
0
Jan Feb Mar Apr May Jun Jly Aug
Month

3. Aug Sep Oct Nov Dec
Sales Totals
200
180
160
140
120
100
80
60
40
20
0
Feb
un Jly Aug Sep Oct Nov Dec
Month