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The baby boomer (50 Plus) population in Asia Pacific will grow by over 33% in the coming 10 years. They're wealthy and they're wired.
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Edelman Social Entertainment - Slide DeckEdelman_UK
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Google Automotive provides this data and presentation to automotive marketing professionals.
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The baby boomer (50 Plus) population in Asia Pacific will grow by over 33% in the coming 10 years. They're wealthy and they're wired.
This presentation features unique insights from Silver Group (www.silvergroup.asia) and internet usage data from ComScore.
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Google Automotive provides this data and presentation to automotive marketing professionals.
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Good to Great GOLD - 2011 Global Group Fitness Research - steven renata 2011Steven Renata
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How do savers in the Netherlands, China and India differ from those in Spain, Poland, China, Canada, the United Kingdom and elsewhere? How has the global financial crisis altered savings behaviour? ING International Survey on Savings polled more than 18,000 people in 19 countries to find out.
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Please contact Henry Collinge at press.office@regus.com if you would like a Regus speaker to present at your event.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
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How Asian Corporations are Using Social Media to Communicate with Global Comm...Bob Pickard
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Across most of the developed world, older (50+) shoppers represent the largest, fastest growing, wealthiest, most loyal and least contested market segment. But most retailers fail to understand their needs.
Do we need a different approach?
The world needs to Rethink Ageing Consumers. This means revisiting every step of the customer journey and accommodating the relentless effects of physiological ageing seamlessly into the experience.
This presentation is an abridged version of the presentation delivered to the 3rd MRSS Asia Market Research Conference held on Thursday, April 7th in Singapore. The actual presentation includes other graphics, stories and audio visuals to bring it to life. Kim Walker was voted "Best Speaker" for the delivery of this presentation by the 200+ att... more
Good to Great GOLD - 2011 Global Group Fitness Research - steven renata 2011Steven Renata
Latest Research on Group Fitness.
Benchmark examples of how the best GOLDS GYMS perform against the best on the Planet. Highlights of the Les Mills Ultimate Group Fitness Studio Competition
Presented by Steven Renata CEO Les Mills West Coast
How do savers in the Netherlands, China and India differ from those in Spain, Poland, China, Canada, the United Kingdom and elsewhere? How has the global financial crisis altered savings behaviour? ING International Survey on Savings polled more than 18,000 people in 19 countries to find out.
Companies all over the world come to Regus to find the flexible workspace that enables them to do business more effectively. We have over 800,000 customers using our business centres every day, this gives us a wealth of experience in all workplace issues. If you’re looking for an expert to speak at your event, big or small, we are happy to provide trained speakers to talk about the issues your audience want to discuss.
Please contact Henry Collinge at press.office@regus.com if you would like a Regus speaker to present at your event.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
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This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
How Asian Corporations are Using Social Media to Communicate with Global Comm...Bob Pickard
More than a third of the world's top 2000 companies are now based in Asia. This presentation is about how they are closing the gap with their Western competition in fostering and engaging international communities using social media.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
Across most of the developed world, older (50+) shoppers represent the largest, fastest growing, wealthiest, most loyal and least contested market segment. But most retailers fail to understand their needs.
Do we need a different approach?
The world needs to Rethink Ageing Consumers. This means revisiting every step of the customer journey and accommodating the relentless effects of physiological ageing seamlessly into the experience.
This presentation is an abridged version of the presentation delivered to the 3rd MRSS Asia Market Research Conference held on Thursday, April 7th in Singapore. The actual presentation includes other graphics, stories and audio visuals to bring it to life. Kim Walker was voted "Best Speaker" for the delivery of this presentation by the 200+ att... more
This is an excerpt of findings from an AF Audit of Apple conducted in UK and Singapore.
For more information about this please visit; www.age-friendly.com
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But how well does Singapore Tourism accommodate the needs of older visitors? We apply the AF Brands audit tool to evaluate the Age-Friendliness of several aspects of the tourist customer journey.
China is one of the fastest ageing countries on the planet. It faces huge challenges as a result. But there are also business opportunities for the wise. This presentation outlines the market potential, why ageing China is different from other 'ageing' societies and deserves a different approach to business opportunities arising.
Also some tips on how to market to the ageing consumer in China.
A world where a significant number – sometimes the majority – of people are ‘old’ and exhibiting the results of ageing is something nobody has experienced. This is our future.
Products, services, buildings, cities, digital applications are designed for the young by the young. This worked well when the designers and users were the same age. Not any more.
Being AF demands we see start seeing the world for what it is (ageing) rather than through the youth-centric eyes of our designers, marketers and policy makers.
This case study is based on a visit to Daiei supermarket in a suburb of Tokyo and shows some innovations that respond to the needs of their ageing customers.
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The following is an excerpt of findings from a comparative AF Audit of Yakult in Australia, UK and Singapore.
Yakult is a Japanese probiotic milk-like product.
The benefits of this product are age-neutral so we yet some markets exclude the ageing consumer by focussing on kids.
For more information about this please visit; www.age-friendly.com
A recent study by Frost & Sullivan concluded that in Asia Pacific, "the number of over 65s will increase by 34%, creating a significant increase in senior leisure travellers”.
Many of these older travellers have money and the time to enjoy it.
Companies that remain fixated on youth and that are ambivalent or even actively exclude older consumers, take a huge and un-necessary risk.
Silver Group is a Singapore-based, globally recognised consultancy helping business to profit from the power of the 50+ market.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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4. “Population ageing is
unprecedented,
Population ageing is
unprecedented,
a process without
a process without parallel in the
history of humanity…
parallel in the history
of humanity…”
United Nations, World Population Ageing Report, 2007
5. 50+ population share
46%
46%
35% 40% 41% 39%
36% 37% 37% 37% 37%
43% 35%
39% 31%
36% 35%
32% 32% 31% 23%
21%
28% 18% 18% 20% 28%
27% 27%
13%
23%
17% 16%
15% 15%
15% 2018
11%
2008
Ph
K
A
Fr
Ja
H
In
Ta
Th
U
U
Vi
Pa
Si
M
C
G
In
or
us
on
K
SA
hi
er
d
al
d
an
et
ng
pa
ili
iw
ai
ki
ia
on
n
ea
ay
m
t
na
g
pp
s
la
ce
n
ra
ap
an
a
ta
an
es
K
si
nd
m
lia
in
or
on
n
a
y
ia
es
e
g
Data: Global Demographics
6. The only growing segment
1,200,000
1.8% 33.5%
1,000,000
800,000 -6.5% 0.9%
2008
600,000
2018
400,000
200,000
0
0-14 15-34 35-49 50+
* Aus, China, HK, India, Indon, Japan, Korea, Msia, Phils, Spore, Taiwan, Thai, Viet
7. US$2tr spending power
Retired (65+)
US$ billions
$1,963.9
Affluent Asia
$1,021.2 Emerging Asia
TOTAL
MasterCard Asia/Pacific
2005 2015
Affluent Asia: Japan, Korea, Taiwan, Singapore, Australia
Emerging Asia: China, India, Thailand, Malaysia, Philippines
12. not all the same
demographics
culture
gender
attitudes
13. Denial
How do you think, feel and behave relative to your actual age?
Same or older
100% 5 years or more younger
80%
60%
40%
20%
0%
ia
e
lia
n
na
K
or
pa
H
d
tra
hi
In
ap
Ja
C
s
ng
Au
Si
SilverPoll™ Jan 2009
14. Older but not the same
Keeping up New I just don’t
with new technology understand
technologies has had very computers
is important little effect on and new
to me my life technology
Carefree Ambitious 25-49 53.4 8.0 3.9
Extroverts 50-65 47.7 6.3 17.1
Conspicuous 25-49 66.1 61.8 65.1
Consumers 50-65 84.9 68.8 66.5
Contented Nationalists 25-49 14.5 31.3 6.4
50-65 18.3 17.6 10.4
Stressed Loners 25-49 18.9 24.5 18.0
50-65 38.3 17.3 29.6
Sensible Aspirers 25-49 37.0 26.9 19.8
50-65 31.6 34.4 35.8
Quietly Contented 25-49 5.8 31.9 9.3
50-65 9.2 31.5 24.9
Silver3D Aus 2008
16. Technology adoption
1980 1990 2000 2010
Personal
TECHNOLOGY Internet Broadband Cloud
Computer
BOOMER AGE: 16 ~ 34 26 ~ 44 36 ~ 54 46 ~ 64
GEN Y AGE: 0 0~7 3 ~ 17 13 ~ 27
CULTURE PRODUCTIVITY CREATE FIND SHARE
Facebook
MySpace
Adobe Google
Word Twitter
Apple iTunes
PowerPoint De.lic.ious
Photoshop eBay
Flicker
Wikipedia
17. Who’s online in APAC?
8 .5%
1
Source: comScore Media Metrix, Aug 2009 Asia Pacific
18. Annual Growth
Unique Visitor Growth
millions
Asia Pacific
25.7% 20.7%
24.2%
18.4%
Source: comScore Media Metrix, Jan 2009 and Aug 2009 Asia Pacific
19. Growth in developed countries
Percent Internet Access Growth
Persons 55+ Year Old
Jan ‘09 vs. Aug ‘09
Asia Pacific
Regional Comp 7.3%
Source: comScore Media Metrix, Jan 2009 and Aug 2009 Asia Pacific
20. Spending more time online
Around
1.5 hrs/day
7%
Duration for 15-54 year olds
Flat to slight decline
Source: comScore Media Metrix, Jan 2009 Asia Pacific
21. What are they looking at?
1. Pharmacy
2. Retail – Food
3. Consumer goods
4. Sports/Outdoor
5. ISP
6. Retail/Movies
7. Incentives
8. Fragrance/cosmetics
9. Car rental
10. Weather
Source: comScore Media Metrix, Aug 2009 Asia Pacific Roll-Up
22. 55+ Dominate Online Gaming
Average Monthly Minutes Playing Online Gaming
55+ Year Old - Asia Pacific Region
August, 2009
Monthly Minutes
Source: comScore Media Metrix, Aug 2009 Asia Pacific Roll-Up
23. Casual, Infectious Gaming
Top Online Games
55+ Year Olds – Asia Pacific Region
August, 2009
Unique Visitors (x000)
Source: comScore Media Metrix, Aug 2009 Asia Pacific Roll-Up
32. • Baidu is China’s biggest search portal
• 123Baidu launched in April 2009
• Developed by 30 engineers over 6 moths
• Based on frequently visited websites among older surfers
33. Soc net
16.5 million adults aged 55+ use social networking
Fastest growing user segment on Facebook
MySpace usage surge among the 55+
6.9 million users
Av. 204 minutes a month
One year since AARP.org launched its social
networking platform
350,000 users
1,700 groups (gardening to social activism)
Heaviest users of Second Life
45+ spend 70.17 hrs.p.m
1.2 million residents past 60 days
34. http://silvergroup.asia/blog
Asian Seniors Logging On
Using Twitter to capture the "Memories" of One Million People
Older Users Drive Twitter's Success
Hong Kong to launch portal for seniors
Boomer Business Fails On a Fundamental
14% of online gamers are 50-plus
Online Commerce Growth Fuelled By 65+
10 reasons why the internet is great for older people
India's seniors get blogging
China's Biadu Makes Search Easier for Seniors
35. Methodical assessment of age-readiness
CONSUMER EXPERIENCE EFFECTS OF AGEING
PRODUCT
RETAIL PHYSICAL
ONLINE SENSORY
AUDIT
TM
COMMUNICATIONS COGNITIVE
SALES SUPPORT
BUSINESS STRATEGY
36. Mapping the Experience
Retail experience
Online usability Product usability
Call centre
Explore /
Research Deciding / Shopping
Need trigger
Preparing for
consumption
Cognitive dissonance
AUDITTM
Consuming
Post‐ Consumption
Flavour, texture
37. SilverAudit
Sophisticated, web based tool
Can measure over 150 touch-points against 16 effects of
ageing (up to 2,400 data points)
Provides comments and photo reference where possible
Overall score by ‘Consumer Experience’ by ‘Ageing Effects’
and ‘Overall’ determines age readiness
Practical recommendations to improve score in future
38. how older people use websites is age related
what they use the web for might be age-related
importance of the web as a channel is not age-related
39. huge, untapped opportunity
older but not the same
they’re wealthy, wired and rising in your
markets now!!
40. Connecting you to the 50+ market
http://www.silvergroup.asia
http://www.silvergroup.asia/blog