Your Value Proposition: Cornerstone of Your Digital Success - Jonathan Laberge, Reptile

•

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2018, having a clear and easily understood value proposition is important and will help you drive qualified leads and revenue to your business. In this presentation, we will take the time to look at what is going on online right now and how you make sure you communicate your Value Proposition the right way.

Marketing

Jonathan Laberge
DIRECTOR OF BUSINESS DEVELOPMENT,
REPTILE
TORONTO, ON ~ MAY 17 – 18, 2018 | DIGIMARCONCANADA.CA
#DigiMarConCanada
Your Value Proposition:
Cornerstone of Your Digital
Success
KEYNOTE

Your Value Proposition:
Cornerstone of Your Digital
Success

Jonathan Laberge
2
• 16 years of experience in digital
• Director of Business Development and Strategy at
Reptile
• Digital Strategy coach for different inubators in
Québec
• Speaker for businesses and schools
• Journalist for LCN/TVA Nouvelles
• Blogger on the Forbes platform on digital strategy
• Give a class at Université de Sherbrooke in Digital
Strategy

Digital portrait…
6Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Population : 36,46 millions
Internet Users : 33 millions

Digital portrait …
7Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Active on social media: 23 millions
Active on mobile: 31,61 millions

Digital portrait…
8Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Active on social media with mobile:
20 millions

Digital portrait…
9Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Mobile :
• 73% smartphone users
• 50% web traffic
• 1h42 / day
• Email, social networks, search, products and
music

Digital portrait…
10Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Personal Computer:
• 45% web traffic
• 5h49 / day (includes tablet)
• Email, social networks, search, products and
music

Digital portrait…
11Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Tablette :
• 5% of web traffic
• Less and less used
• Email, social networks, search, products and
music

Digital portrait…
12Source: Digital In 2017 Golbal Review -
https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/
Television / Consoles:
• Very low web traffic for the moment (up 33%)
• 2h18 / day
• Streaming(YouTube, Netflix, etc.) and video games

Digital Test …
15
Do you have a website?

Digital test…
17
Are you on social networks?

Digital test…
21
Are you still standing?

HOW DO I BECOME
GOOD WITH MY
ONLINE STRATEGY?

…intention
25
A user’s intention on different
channels is what creates success

…who am I talking to?
29Source: Keep it usable - http://www.keepitusable.com/blog/?tag=persona

Differenciate yourself…
31
Do you talk about your product
and services online?

Value Proposition…
33
Who is your customer?

Value Proposition…
35
What is a pain in the b*** for
your clients?

Value Proposition…
38
Do you create gains for your
customer?

Value Proposition…
41
Why should we do business with
you?

Value Proposition…
43
Which channel brings you how
much?

Proposition de valeur …
44
Are you calculating your Cost of
Client Acquisition, Client
Stimulation or Client Fidelity?

HOW TO MAKE SURE
YOU ARE PROFITABLE
WITH YOUR ONLINE
STRATEGY?

Digital strategy in 2018…
50
Make sure you communicate
your difference, to the right
client with the right message at
the right time.

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1. Jonathan Laberge DIRECTOR OF BUSINESS DEVELOPMENT, REPTILE TORONTO, ON ~ MAY 17 – 18, 2018 | DIGIMARCONCANADA.CA #DigiMarConCanada Your Value Proposition: Cornerstone of Your Digital Success KEYNOTE

2. Your Value Proposition: Cornerstone of Your Digital Success

3. Jonathan Laberge 2 • 16 years of experience in digital • Director of Business Development and Strategy at Reptile • Digital Strategy coach for different inubators in Québec • Speaker for businesses and schools • Journalist for LCN/TVA Nouvelles • Blogger on the Forbes platform on digital strategy • Give a class at Université de Sherbrooke in Digital Strategy

4. CANADIAN PORTRAIT

6. DIGITAL CANADIAN PORTRAIT

7. Digital portrait… 6Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Population : 36,46 millions Internet Users : 33 millions

8. Digital portrait … 7Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Active on social media: 23 millions Active on mobile: 31,61 millions

9. Digital portrait… 8Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Active on social media with mobile: 20 millions

10. Digital portrait… 9Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Mobile : • 73% smartphone users • 50% web traffic • 1h42 / day • Email, social networks, search, products and music

11. Digital portrait… 10Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Personal Computer: • 45% web traffic • 5h49 / day (includes tablet) • Email, social networks, search, products and music

12. Digital portrait… 11Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Tablette : • 5% of web traffic • Less and less used • Email, social networks, search, products and music

13. Digital portrait… 12Source: Digital In 2017 Golbal Review - https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview/ Television / Consoles: • Very low web traffic for the moment (up 33%) • 2h18 / day • Streaming(YouTube, Netflix, etc.) and video games

14. IS YOUR DIGITAL STRATEGY GOOD?

15. Digital Test … 14 Please stand-up

16. Digital Test … 15 Do you have a website?

17. Digital Test … 16 Is it responsive?

18. Digital test… 17 Are you on social networks?

19. Digital test… 18 Do you do Newsletters?

20. Digital test… 19 Do you work on SEO ?

21. Digital test… 20 Do you work on SEM ?

22. Digital test… 21 Are you still standing?

23. Are you good online? 22

24. Sorry… 23

25. HOW DO I BECOME GOOD WITH MY ONLINE STRATEGY?

26. …intention 25 A user’s intention on different channels is what creates success

27. …canaux 26

28. #COOLSTORYBRO, SO HOW DO I APPLY THIS?

29. Guess who! 28

30. …who am I talking to? 29Source: Keep it usable - http://www.keepitusable.com/blog/?tag=persona

31. VALUE PROPOSITION

32. Differenciate yourself… 31 Do you talk about your product and services online?

33. Value proposition… 32

34. Value Proposition… 33 Who is your customer?

35. Value Proposition… 34

36. Value Proposition… 35 What is a pain in the b*** for your clients?

37. Value proposition… 36

38. Value Proposition… 37

39. Value Proposition… 38 Do you create gains for your customer?

40. Value Proposition… 39

41. Value proposition… 40

42. Value Proposition… 41 Why should we do business with you?

43. Value Proposition… 42

44. Value Proposition… 43 Which channel brings you how much?

45. Proposition de valeur … 44 Are you calculating your Cost of Client Acquisition, Client Stimulation or Client Fidelity?

46. Proposition de valeur … 45

47. HOW TO MAKE SURE YOU ARE PROFITABLE WITH YOUR ONLINE STRATEGY?

48. …treat it as « business » 47

49. Guess who! 48

50. Guess who! 49

51. Digital strategy in 2018… 50 Make sure you communicate your difference, to the right client with the right message at the right time.

52. Merci :)

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