The presentation shows a brief description of the Humancredit concept with B2B focus:
EXTRACT:
Humancredit is an non-profit digital-marketing platfom where:
WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK:
- they control their communication channel to the web industry,
- they get only relevant advertisement,
- they do good - just browsing the web as usual.
BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE:
- they receive (anonymous) access to premium audience collections - based on voluntarily shred user data,
- they receive a feedback channel to engaged consumers - interested in talking to them,
- they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community).
NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT:
- they receive help from people, who donate with their online activity, time, feedback & expertise,
- they receive help from new communities - sharing same ideas
- they benefit from a new feedback platform also for their own activities.
Our dream:
ENGAGED HUMAN 2 BUSINESS COMMUNICATION
ADDED VALUE THROUGH COLLABORATION
VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY
Status:
Developing MVP (Launch 30.01.2015)
Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology.
Testing SAP HANA
Preparing our PILOT-2015
Looking for investment / sponsoring / partners
Marketing methods for film distribution companies include online advertising using websites like YouTube, print media like posters in magazines and newspapers, developing mobile apps, and using social media platforms. Other options are publicity from events, and sponsorships or partnerships with other businesses to promote new film releases. Each method has advantages like exposure to large audiences at relatively low costs, but also disadvantages such as lack of control over messaging or high expenses.
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
DiCoDE: Digital Content Distribution Ecosystem model v2010Fabian Tilmant
DiCoDE presents 1 model with 5 key concepts, at the crossroad of Digital Content, Advertising and Social Networks throughout Media, Telecom and User Experience universes. It aims to understand, analyse and decode actors, actions and stakes within the Digital Content Distribution Ecosystem. DiCoDE explains how users access, get engaged, consume and interact with any type of digital content. It also defines strategies and tactics accordingly.
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
This is a Guide for Marketers to Understand and Begin Strategizing for Multi-Channel Social Media Engagement Campaigns. It Focuses on the Power of the Consumer Journey, and How Storytelling and Authentic, Cross-Channel Content can Impact a Buyers Digital Journey
Duvamis is an anonymous social media platform that has developed a new advertising model where advertisements are displayed in "Ad Boxes" on a page called "What's Created" only to users searching for them, aiming to improve the low 0.1% efficiency of traditional internet banners by intriguing users' curiosity to search the advertising space. The document promotes Duvamis' advertising opportunities, explaining how businesses can participate in their startup campaign at a low cost to reach Duvamis' worldwide audience of creative, free-spirited internet users concerned with privacy.
The presentation shows a brief description of the Humancredit concept with B2B focus:
EXTRACT:
Humancredit is an non-profit digital-marketing platfom where:
WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK:
- they control their communication channel to the web industry,
- they get only relevant advertisement,
- they do good - just browsing the web as usual.
BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE:
- they receive (anonymous) access to premium audience collections - based on voluntarily shred user data,
- they receive a feedback channel to engaged consumers - interested in talking to them,
- they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community).
NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT:
- they receive help from people, who donate with their online activity, time, feedback & expertise,
- they receive help from new communities - sharing same ideas
- they benefit from a new feedback platform also for their own activities.
Our dream:
ENGAGED HUMAN 2 BUSINESS COMMUNICATION
ADDED VALUE THROUGH COLLABORATION
VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY
Status:
Developing MVP (Launch 30.01.2015)
Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology.
Testing SAP HANA
Preparing our PILOT-2015
Looking for investment / sponsoring / partners
Marketing methods for film distribution companies include online advertising using websites like YouTube, print media like posters in magazines and newspapers, developing mobile apps, and using social media platforms. Other options are publicity from events, and sponsorships or partnerships with other businesses to promote new film releases. Each method has advantages like exposure to large audiences at relatively low costs, but also disadvantages such as lack of control over messaging or high expenses.
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
DiCoDE: Digital Content Distribution Ecosystem model v2010Fabian Tilmant
DiCoDE presents 1 model with 5 key concepts, at the crossroad of Digital Content, Advertising and Social Networks throughout Media, Telecom and User Experience universes. It aims to understand, analyse and decode actors, actions and stakes within the Digital Content Distribution Ecosystem. DiCoDE explains how users access, get engaged, consume and interact with any type of digital content. It also defines strategies and tactics accordingly.
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
This is a Guide for Marketers to Understand and Begin Strategizing for Multi-Channel Social Media Engagement Campaigns. It Focuses on the Power of the Consumer Journey, and How Storytelling and Authentic, Cross-Channel Content can Impact a Buyers Digital Journey
Duvamis is an anonymous social media platform that has developed a new advertising model where advertisements are displayed in "Ad Boxes" on a page called "What's Created" only to users searching for them, aiming to improve the low 0.1% efficiency of traditional internet banners by intriguing users' curiosity to search the advertising space. The document promotes Duvamis' advertising opportunities, explaining how businesses can participate in their startup campaign at a low cost to reach Duvamis' worldwide audience of creative, free-spirited internet users concerned with privacy.
This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
CJ Blue is an integrated marketing agency in Vietnam that was formed through the merger of Blue Group and CJ E&M in 2016. It owns various subsidiary companies focused on different aspects of marketing and media, including Indolink which provides digital marketing services. Indolink offers a full range of digital services such as communication strategy, creative design, web and app development, social media campaigns, media buying and PR. It has a team of over 30 experts across various digital marketing disciplines.
Desarrollo de social media en los canales de ventaEmpresas 2.0
This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.
Social Media Marketing as a Cogent Marketing ToolDigiFloor
Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing.
Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.
- Malaysiakini has built a strong base of loyal supporters over the years by being one of the only independent news outlets in Malaysia not owned by the ruling party, filling the demand for objective reporting. This creates a sense of community with readers who share the site's ideals and have defended it against authorities.
- The most popular section, "Yoursay", publishes readers' comments daily, making Malaysiakini not just a news site but a platform for citizens' voices.
- Moving forward, Malaysiakini aims to strengthen bonds with readers by hosting events at their new premises, engaging readers both online and offline, and upgrading services and products.
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...Social Media Week
The document discusses how influencer marketing is a key strategy for brands to break through on social media. It notes that the influencer marketing industry in the US is estimated to grow to $5-10 billion by 2020. Influencer marketing is effective because consumers trust influencer recommendations over brands. While it presents challenges around transparency, measurement, and identifying the right influencers, platforms like Bloglovin' help address these challenges by providing access to over 850,000 influencers globally and tools to manage campaigns at scale. Case studies demonstrate how Bloglovin' has helped brands like Puma and NARS successfully launch new products through influencer marketing campaigns.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
This document discusses enhancing consumer engagement through intelligent digital signage. It describes the company providing the signage solutions, their experience and offerings. It then outlines three stages of digital signage maturity: thinking, doing, and mastering. The mastering stage involves converging digital platforms and using dynamic, data-driven content and social media to create engaging experiences that influence consumer behavior.
Trend Media is Digicel Group's mobile and digital marketing department that helps advertisers reach targeted audiences through SMS, apps, websites and other digital channels. They offer several products including managed portals, flash ads, SMS ads, banner ads and native content/sponsored stories. Their services allow targeting users by demographics and collecting survey data, while rewarding customers. Testimonials praise Trend Media for their innovative, cost-effective and customer-focused solutions.
Franklin D. Roosevelt believed that advertising has played a key role in raising standards of modern civilization by spreading knowledge of higher standards. Display advertising allows for entertaining and engaging experiences when interactive, timely, and relevant. Effective display ads grab attention through integration with content, rich media, interactivity, and high relevance. Advertisers should utilize contextual and responsive creative content that interacts with consumers on their preferred platforms.
This document summarizes the key lessons and best practices around creating effective creative content campaigns. It discusses case studies of successful campaigns run by several companies, including Automatic Data Processing (ADP), Sungard Availability Services, Cox Media, and Toshiba Global Commerce Solutions. The campaigns utilized a variety of content formats and distribution channels to generate significant business results, including millions in revenue and hundreds of qualified leads. The document emphasizes the importance of considering the buyer's journey, using multiple touchpoints and formats, injecting personality and creativity, and making content easy to consume.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
Rethinking Media & Marketing For The Connected EraAdam Ostrow
This is a presentation I gave at the Rethink Conference in Oslo, Norway in March 2013. It focuses on shifts in consumption trends, the evolution of mobile/social, the role of brands as content creators and innovative models I'm seeing in the media space.
The document summarizes trends in social media from 2013-2014 and provides recommendations for social media marketing strategies. Key points include:
- Social media usage is growing rapidly, estimated to reach over 2 billion users by 2017. Emerging platforms include Snapchat, Instagram, and Vine.
- Hashtags and user-generated content are important for engaging audiences and driving word-of-mouth. Successful campaigns integrate social media with traditional advertising.
- In 2014, mobile and location-based platforms like Foursquare and Yelp will be important for geo-targeted search advertising, though some networks like Tumblr and LinkedIn remain desktop-focused.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
CJ Blue is an integrated marketing agency in Vietnam that was formed through the merger of Blue Group and CJ E&M in 2016. It owns various subsidiary companies focused on different aspects of marketing and media, including Indolink which provides digital marketing services. Indolink offers a full range of digital services such as communication strategy, creative design, web and app development, social media campaigns, media buying and PR. It has a team of over 30 experts across various digital marketing disciplines.
Desarrollo de social media en los canales de ventaEmpresas 2.0
This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.
Social Media Marketing as a Cogent Marketing ToolDigiFloor
Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing.
Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.
- Malaysiakini has built a strong base of loyal supporters over the years by being one of the only independent news outlets in Malaysia not owned by the ruling party, filling the demand for objective reporting. This creates a sense of community with readers who share the site's ideals and have defended it against authorities.
- The most popular section, "Yoursay", publishes readers' comments daily, making Malaysiakini not just a news site but a platform for citizens' voices.
- Moving forward, Malaysiakini aims to strengthen bonds with readers by hosting events at their new premises, engaging readers both online and offline, and upgrading services and products.
SMWNYC 2017 - Bloglovin' - Paid Media: Why Influencer Marketing Is Key for Br...Social Media Week
The document discusses how influencer marketing is a key strategy for brands to break through on social media. It notes that the influencer marketing industry in the US is estimated to grow to $5-10 billion by 2020. Influencer marketing is effective because consumers trust influencer recommendations over brands. While it presents challenges around transparency, measurement, and identifying the right influencers, platforms like Bloglovin' help address these challenges by providing access to over 850,000 influencers globally and tools to manage campaigns at scale. Case studies demonstrate how Bloglovin' has helped brands like Puma and NARS successfully launch new products through influencer marketing campaigns.
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
This document discusses enhancing consumer engagement through intelligent digital signage. It describes the company providing the signage solutions, their experience and offerings. It then outlines three stages of digital signage maturity: thinking, doing, and mastering. The mastering stage involves converging digital platforms and using dynamic, data-driven content and social media to create engaging experiences that influence consumer behavior.
Trend Media is Digicel Group's mobile and digital marketing department that helps advertisers reach targeted audiences through SMS, apps, websites and other digital channels. They offer several products including managed portals, flash ads, SMS ads, banner ads and native content/sponsored stories. Their services allow targeting users by demographics and collecting survey data, while rewarding customers. Testimonials praise Trend Media for their innovative, cost-effective and customer-focused solutions.
Franklin D. Roosevelt believed that advertising has played a key role in raising standards of modern civilization by spreading knowledge of higher standards. Display advertising allows for entertaining and engaging experiences when interactive, timely, and relevant. Effective display ads grab attention through integration with content, rich media, interactivity, and high relevance. Advertisers should utilize contextual and responsive creative content that interacts with consumers on their preferred platforms.
This document summarizes the key lessons and best practices around creating effective creative content campaigns. It discusses case studies of successful campaigns run by several companies, including Automatic Data Processing (ADP), Sungard Availability Services, Cox Media, and Toshiba Global Commerce Solutions. The campaigns utilized a variety of content formats and distribution channels to generate significant business results, including millions in revenue and hundreds of qualified leads. The document emphasizes the importance of considering the buyer's journey, using multiple touchpoints and formats, injecting personality and creativity, and making content easy to consume.
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Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
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This is a presentation I gave at the Rethink Conference in Oslo, Norway in March 2013. It focuses on shifts in consumption trends, the evolution of mobile/social, the role of brands as content creators and innovative models I'm seeing in the media space.
The document summarizes trends in social media from 2013-2014 and provides recommendations for social media marketing strategies. Key points include:
- Social media usage is growing rapidly, estimated to reach over 2 billion users by 2017. Emerging platforms include Snapchat, Instagram, and Vine.
- Hashtags and user-generated content are important for engaging audiences and driving word-of-mouth. Successful campaigns integrate social media with traditional advertising.
- In 2014, mobile and location-based platforms like Foursquare and Yelp will be important for geo-targeted search advertising, though some networks like Tumblr and LinkedIn remain desktop-focused.
The 7 Elements of a Perfect Social Media CampaignClosed
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This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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How to find topics that algorithms love
How to get AI to mention your content and your brand
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. A Global Team Driven by Passion for Innovation
8,700 Employees
80 Countries
83 Served Countries
23 R&D Labs
3. Our Mission
« Provide our customers with a collaborative platform to
put the consumer at the heart of the innovation cycle »
• “Lifelike Experience” to communicate across the enterprise and
directly with consumer using 3D as a universal language
• Connect all of the actors across the lifecycle to deliver the best
product at the right time
4. Our Challenges
• Increase Awareness about DS & our V6 collaborative platform
• Extend to new industries, new geographies and new
audiences where DS wants to grow
• Give a more friendly and understandable perception of DS
From 3 … …to 11 industriesTO
+
5. Changing the way we communicate…
• Leverage Web 2.0 and Communities mechanism
• Illustrate and democratize our V6 promise
– Place the consumer at the heart of the innovation spiral to avoid product failure
– 3D as a new media
• An innovative marketing approach to reach new audiences
In a B-to-B environment :
7. A « B to B »
Viral Marketing Campain
The Collaborative Tribe
8. Impact is not created by big
budgets, it is created by
innovative marketing
approaches.
9. 1. HAVE A SMART IDEA
AND SURPRISE YOUR
AUDIENCE.
Grab their attention!
10. A creative concept
• “The Collaborative Tribe” is a series showing six funny, skillful
and charming characters living at the prehistoric period. To
enhance their quality of life, they create products of the 21st
century, thanks to the secrets of V6...
• They need to communicate through a universal langage (3D)
and to collaborate in order to leverage their collective
intelligence.
11. A vehicle (movies)
• 6 episodes using humour
and originality to create
emotion and virality
• One-minute movie
• No dialog to maximize the
viral effect (understandable
everywhere)
12. A home base where people can find you
• Episodes
• Business informations on
the new V6 solutions
• 3D models of the characters
• Goodies
• A participation contest
« Become producer, send us
your scenario »
• Available in 10 languages
A dedicated website with rich content:
13. 2. BE VISIBLE ON SOCIAL
NETWORKS.
Make your audience talk about you
15. Facebook Application
• Give more visibility to the campaign
• Promote DS technologies
Up to 500 active
users/month
16. Enable & Encourage sharing
• Make sharing easy
Help people share your content
everywhere in one click
• Clickback Tracking
Measure how much traffic
is brought back to your pages.
You can use a free service like
4,500 sharing actions in 4 months
4,500 Total shares
18. 3. DEFINE A GLOBAL
MEDIA STRATEGY
Online & Offline: different tools
supporting the same objective.
19. Adopt a 360° marketing approach
DASSAULT SYSTEMES - Page -19
BRAND
AGENCY
MEDIA
AUDIENCE
From traditional
Communication…
20. Adopt a 360° marketing approach
DASSAULT SYSTEMES - Page -20
THE
COLLABORATIVE
TRIBE
Social
Networks
PR Campaign
(Press, News,
Blogs, …)
Events/
Tradeshows
YOUR
INTERNAL
Social
Networks
Emailing
Campaign
Media
placement
(Web banners,
Adwords…)
…to a 360° approach
21. Start within your company…
• A good way to initiate Buzz: employees are proud of their
company. They shared the campaign within their network.
• A good way to get first feedbacks: we have been able to
tune our content before the big launch (reduce errors)
22. Launch through Emailing & Media placement
• Define the appropriate target and the right support
according to your objectives
• We have selected specialized media to address our
emerging markets (High Tech, Life Sciences, Energy, … )
23. Extend through Social Media
23
~3,500 members
on 9 DS groups
~470 videos
on 8 DS channels
~5,700 followers
on 11 DS accounts
~1,500 members
on 10 DS groups/fan
page
~8,000persons
DS official Blog
24. Facebook Ads
• Very efficient
• Strong segmentation tool (geo,
age, keywords, education…)
• Easy and quick to put in place
• Cost per click model with a
control on the budget spend per
day
Results in 3 months
– 66 000 000 impressions
– 12,000 clicks
– Average cost : 0.21€/click
25. Don’t neglect online PR
• Send a PR alert to your PR agency
• Target also marketing blogs, magazines, …
– They were very receptive
– We’ve got a lot of articles and quotes that was
promoted/forwarded by others on social networks
150 articles/quotes
26. Take advantage of events/tradeshows
• Extend your creative concept to Offline media
• Boost traffic on your website
- Tribe costumes
- Event kit to promote the campaign including Roll-Up, Flyers,
stickers, T-shirt…
28. Daily Monitor Traffic & behavior
XITI (ATInternet)
Define clear, measurable objectives and KPIs from the beginning
• Traffic: nb of visits/day, nb of unique visitors, …
• Movies: nb of views, sharing
• Nb of registrations opt-in
• Behavior of the visitor after registration / Time spent
YouTube Insight
29. Listen to what people say & be reactive
TweetDeck/Netvibes Google alertsWikio/Technorati
Engage in conversations
31. Some figures
• Objective 1: Awareness & viral effects
• 330,000 pages viewed
• 110,000 unique visitors from 50 countries
• 10,000 downloads (Product brochures, 3D models, images, screensaver, …)
• 150 press articles and blog posts
• 5% of the visitors have made a viral action (5,000 actions)
• Very positive feedbacks from customers
• Objective 2: Capture new contacts
• 13,400 members registered on the website
• 580 Fans on Facebook / 180 Followers onTwitter
• 70% of new contacts from all contacts captured
• 50% of those being from new markets
2 objectives -> capture new contacts & Awareness :- Drive people to the website- Catch their attention with the episodes- Invite them to registerto view more episodes and accessvaluable content- Encourage sharing totheir network- Alertthemwhen a new episodeisavailable
People cansharetheircreation and invite friends -> viral