This document summarizes David Dawson Brooks' final presentation on Burton Snowboards' digital marketing strategy. It outlines Burton's $50,000 budget allocation over 4 months, with the largest portions going to pay-per-click advertising (25%) and developing social media content and engagement (25%). The summary also briefly explains Burton's goals of driving traffic to its website and social media platforms, targeting younger snowboard enthusiasts, and evaluating its digital marketing efforts using Google Analytics.