This document summarizes a presentation on the current state of the social media management ecosystem. It discusses 5 topics: 1) an introduction to the increased importance of social media, 2) the importance of social media strategy, 3) models for organizing social media operations within companies, 4) an overview of the ecosystem of social media management tools, and 5) expert views on trends in social media for 2019 like social shopping and pursuing authenticity. The presentation aims to help companies better structure their social media strategies, organizations, and tooling.