Vaibhav Choksi presented on digital marketing strategies. Some key points: - Global digital marketing budgets are projected to grow 12-15% annually. Over 10% of digital spending will be on mobile ads. - Retargeted users are 70% more likely to convert than new users. - The presentation outlined strategies for lead generation, improving user experience, and building an ecosystem approach rather than just focusing on conversions. - Mobile optimization is increasingly important as Google is prioritizing mobile-first indexing.

1. Presented by: Vaibhav Choksi
Digital Media Strategy
Digital Marketing budget
will grow by 12% to 15%
on an average across
the world
Over 10% of
Digital Marketing
spent will be on
Mobile Ads
Retargeted users
are 70% more
likely to convert
2018-19
Developed and Presented By Vaibhav Choksi

2. Presented by: Vaibhav Choksi
Digital Marketing Strategy and Program Management
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3. Presented by: Vaibhav Choksi
Technology Eco System
3
social listening

4. Presented by: Vaibhav Choksi
Ecommerce and B2B: User Experience, Content, Digital Marketing
Experience and Expertise:
• B2B & B2C Ecommerce Projects
• Web analytics, Navigation, UX,
• Information architecture planning
• SEO, Content, Online Branding
• Social media campaigns, SEM
• KPIs: Increased Conversion, Revenue-per-
Visit, Margin-per-visit
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https://www.youtube.com/watch?v=_6eRCoIqJGc&t=1584s
National level - Digital Impact Award
Achievements

5. Presented by: Vaibhav Choksi
Success Stories: Digital Transformation
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• Promos, Navigation, UX
• SEO Online + Offline
• Landing Pages
• Content updates
• Email Campaigns
• Persona
• 4 to 6 different emails
• A/ B Testing
In 3+ years
•New leads up by 228%,
• Increased web traffic by 119%
Won a Digital Impact Award for
remarkable work for online
customer engagement

6. Presented by: Vaibhav Choksi
Success Stories: Improved Revenue, conversion and leads
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• Promos, Navigation, UX
• SEO, Content
• Case studies
• Webinars
• Social Media
• Persona
• 3 to 5 emails
• A/ B Testing
• New leads up by 328% • Opportunities up by 215%
1st year
•New leads up by 34%
1st year
•Opportunities up by 18%
LinkNYC
Smart City Project

7. Presented by: Vaibhav Choksi
Vision for Digital Transformation
2017-18, 19…
• Driving XXX% growth in new prospects and lead generation
7
To acquire 50 Million subscribers…
Telephone took 75 years, Radio took 38 years, Television took 12 years,
Social media took 3 years, Mobile app took 35 days
The marketing of products or services using digital channels to reach customers and
consumers. Digital marketing extends beyond digital channels that
do not require Internet (Phone, TV, Radio)

8. Presented by: Vaibhav Choksi
Vision for Premier: Increased Conversion, Margin, RPV
B2B vs B2C
• Priority (Lead Generation vs Sales)
• Decision Making (Group vs. Individual)
• Messaging (Rational vs Emotional)
• Sales cycle (Long vs Short)
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Channel:
B2C: Social media (87%) is the
most popular channel
B2B: Email (93%) gets the nod
over social
Return on Investment:
B2C: Paid media more revenue
B2B: Email drives more
revenue than SEO and Paid
media
Platform:
B2C: Facebook
B2B: LinkedIn
On average, 5.4 people
are involved in today’s
B2B purchase decisions
81% of non-executives
have a say in purchase
decisions

9. Presented by: Vaibhav Choksi
BUILD AN ECOSYSTEM AND NOT JUST FUNNEL
Vision for Acquisition
Marketing in Digital
Marketing :
• Digital Marketing
• Enhanced Ecosystems
• More Leads
• Improved Process
• Connected Workforce
• Optimum use of Technology
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Content
www.site.com
m.site.com
Blog
Social
Media
Search
Email
Marketing
Automation
M e s s a g e
Social
Media

10. Presented by: Vaibhav Choksi
Vision for Premier: To BUILD AN ECOSYSTEM
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GOAL
STRATEGY
LEADS
Engage
Develop Funnel
Landing Pages
CTALead Nurturing,
Follow up Emails,
Monthly/
Quarterly /
Annual
Get Found
Email, Blog, Social,
Paid Search, SEO
Webinars
Target Audience + Message
Content Publishing
Technology
BudgetTimeline
Efforts
KPIs
• Analytics
• User Experience
• User Interface
• Content (Visual, Text)
• Test and Target: A/B testing
• Web Analytics

11. Presented by: Vaibhav Choksi
The Mobile First Vision
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Mobile First
Mobile Friendly
November 4, 2016 : To make our results more useful, we've begun
experiments to make our index mobile-first
Google is giving us plenty of time for:
1. Creating a mobile first version
2. Reconsidering all the user experience (UX) and conversion
optimization
3. Rethinking and planning a new digital strategy

12. Presented by: Vaibhav Choksi
Strategy: Digital Marketing
3 Es in Digital Marketing
• Excite (Content)
• Engage (Personalization)
• Encourage (CTA)
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}UX
A/B Testing
Analytics

13. Presented by: Vaibhav Choksi
Digital Marketing Funnel
WHAT IS THE PROBLEM OF YOUR CUSTOMER?
- Do NOT sell. Offer Solution.
HOW TO FIX THE PROBLEM?
- Engage here.
ARE YOU THE RIGHT FIT FOR ME?
- Sell here.
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This is a
sample
text.
This is a
sample
text.
$$
AWARENESS (Branding)
ATTRACT (Leads)
ENGAGE
(NURTURE)
CONVERT
SELL
TOP
MIDDLE
BOTTOM
Internal challenges: Leads/ New Prospects

14. Presented by: Vaibhav Choksi
User Experience
Acquisition Marketing: Lead Generation Machine
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3
Free Industry
Research
1
Landing Pages
Website
(with SEO)
Free Demo
Free Trial
Ease to locate
Easy to
Sign-In
Responses
& Follow up
More Leads
2
Organic
Traffic,
Authority
Algorithms
On Page SEO
4
Retargeting
Adwords
Display
Advertising
Email
Signups
Social Media
Marketing
Content
Marketing
Paid Media
Marketing
SEO
5
Persona
Theme based
Campaigns
Personalized
Messaging
Marketing
Automation
A / B TESTING
Keyword
Research

15. Presented by: Vaibhav Choksi
Are we ready for the mobile first digital marketing?
Thank You
DIGITAL MARKETING