[En] The Web Doesn't Matter ... Well Maybe It Does A Little After All...Yann Gourvennec
Trying to demonstrate that the Web is a matter of consequence in 2014 may seem completely irrelevant at a time when 90% of English users are checking their bank accounts online and hardly a minute passes when somebody doesn't check his Smartphone for a definition on Wikipedia or on n online dictionary, a piece on a blog or digitalised newspaper etc. Yet, a lot of business people are still struggling to see and understand and use properly a tool which has become a part of our daily lives. How come is it so hard to understand the obvious. In this presentation delivered to a large international - unnamed - account, I have decided to demonstrate the significance of the Web by the absurd.
What if your Website disappeared...?
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
Optimize your lead generation!
In this study, you will lear the fundamentals of Growth Hacking and the AARRR methodology ; how to implement Growth Hacking within your company ; and learn from many inspiring case studies.
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
Nos encontramos en medio de un movimiento sísmico donde la fragmentación de audiencias ha cambiado las reglas del juego. El inconformismo de los consumidores de ve reflejado en el estudio de Arena (Grupo Havas) donde el 75% de los consumidores consideran que las marcas no les aporta nada.
Hay un claro deseo de cambiar de marca constantemente. Las marcas deben alcanzar más valor en su comunicación y inversión en Marketing para ser competitivo y relevantes.
Vivimos en un mundo orgánico donde la conexión entre personas ha hecho que nuestro mundo sea más plano, pequeño. Por eso la comunicación se ha reestructurado para conseguir conexiones relevantes nutridas por el Data y el Contenido.
Bienvenido a este nuevo mundo y la visión de como enfocar el marketing desde una perspectiva orgánica.
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
Fare Social Media Marketing nel B2B: si può? L’esperienza SAP Italia. Valeria Severini, AD, Freedata Labs – Flaminio Francisci, Marketing Manager, SAP Italia
[En] The Web Doesn't Matter ... Well Maybe It Does A Little After All...Yann Gourvennec
Trying to demonstrate that the Web is a matter of consequence in 2014 may seem completely irrelevant at a time when 90% of English users are checking their bank accounts online and hardly a minute passes when somebody doesn't check his Smartphone for a definition on Wikipedia or on n online dictionary, a piece on a blog or digitalised newspaper etc. Yet, a lot of business people are still struggling to see and understand and use properly a tool which has become a part of our daily lives. How come is it so hard to understand the obvious. In this presentation delivered to a large international - unnamed - account, I have decided to demonstrate the significance of the Web by the absurd.
What if your Website disappeared...?
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
Optimize your lead generation!
In this study, you will lear the fundamentals of Growth Hacking and the AARRR methodology ; how to implement Growth Hacking within your company ; and learn from many inspiring case studies.
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
Nos encontramos en medio de un movimiento sísmico donde la fragmentación de audiencias ha cambiado las reglas del juego. El inconformismo de los consumidores de ve reflejado en el estudio de Arena (Grupo Havas) donde el 75% de los consumidores consideran que las marcas no les aporta nada.
Hay un claro deseo de cambiar de marca constantemente. Las marcas deben alcanzar más valor en su comunicación y inversión en Marketing para ser competitivo y relevantes.
Vivimos en un mundo orgánico donde la conexión entre personas ha hecho que nuestro mundo sea más plano, pequeño. Por eso la comunicación se ha reestructurado para conseguir conexiones relevantes nutridas por el Data y el Contenido.
Bienvenido a este nuevo mundo y la visión de como enfocar el marketing desde una perspectiva orgánica.
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
Fare Social Media Marketing nel B2B: si può? L’esperienza SAP Italia. Valeria Severini, AD, Freedata Labs – Flaminio Francisci, Marketing Manager, SAP Italia
Eworks WSI Cyprus 2012 Mobilemarketing simplifiedEworksWSI Cyprus
"Mobile. Simplified. Understanding Mobile Marketing Strategies That Work"
They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. Yes, we’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customers and prospects. But for many, developing a strategy of how to best utilize these devices remains a mystery.
A Connected Enterprise - Transformation Through Mobility and Social Networks IJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This paper highlights a distinct set of needs and key customer challenges that must be considered and
addressed for deployment of Social Collaboration applications and Mobility services in enterprises. It not
only addresses the Critical Success Factors for enterprise mobility enablement but also outlines the unique
business requirements to rapidly create social collaboration culture and the discipline of turning social
data into meaningful insights to drive business decisions in real-time
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
The GMA Talkback Magazine February contains stories about;
- Mobile retargeting The modern marketer’s dream comes true in 2013
- People prefer marketing messages by mail and email
- Careful steps on foreign soil
Insights Success is covered "India's Most trusted CRM Companies 2021, 'here we can find India's trusted CRM Companies, our business magazine is especially focus on that industry to determine the contribution of that Companies in 2021.
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
Service design is getting hot as a topic. What we miss in most discussions are the future and brand aspects of great service designs. Because really outstanding services are not only fulfilling existing needs, but are inventive and creating new needs.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Kestrel Lee - Executive Creative Director: work portfolioIndependant
With 17 years of working experience, Kestrel Lee is a Shanghai-based Executive Creative Director for e-commerce, integrated and digital marketing. Starting as a brand-driven English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, SapientNitro and ZENO/Edelmen.
A proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank. Winning over 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris in China and Asia.
[Fr] Le parcours client visionarymarketing.comYann Gourvennec
Le parcours client est souvent cité mais rarement compris. Il s'agit souvent d'un alibi pour exprimer qu'on veut changer le "look and feel" du site Web. Mais le parcours client n'a rien à voir avec cela !
[Fr] livre blanc : la face cachée de la transformation digitale [Extrait]Yann Gourvennec
La face cachee de la transformation digitale : Réussir son projet de transformation
Téléchargez gratuitement et intégralement notre livre blanc sur la transformation digitale à l'adresse http://visionarymarketing.com/transfo
La transformation digitale, souvent citée et diversement comprise, est le dernier mot en vogue. C’est aussi un concept puissant qui permet à l’entreprise de prendre conscience de la nécessité de changer profondément en interne et/ou en externe ; à condition d’anticiper sa mise en œuvre.
Eworks WSI Cyprus 2012 Mobilemarketing simplifiedEworksWSI Cyprus
"Mobile. Simplified. Understanding Mobile Marketing Strategies That Work"
They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. Yes, we’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customers and prospects. But for many, developing a strategy of how to best utilize these devices remains a mystery.
A Connected Enterprise - Transformation Through Mobility and Social Networks IJMIT JOURNAL
Due to rapid changes in business dynamics, there is a growing demand to encourage social
conversations/exchanges and the ability to connect and communicate with peers, partners, customers and
other stakeholders anytime, anywhere which drives the need of mobile-enable, the existing enterprise
applications.
This paper highlights a distinct set of needs and key customer challenges that must be considered and
addressed for deployment of Social Collaboration applications and Mobility services in enterprises. It not
only addresses the Critical Success Factors for enterprise mobility enablement but also outlines the unique
business requirements to rapidly create social collaboration culture and the discipline of turning social
data into meaningful insights to drive business decisions in real-time
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
The GMA Talkback Magazine February contains stories about;
- Mobile retargeting The modern marketer’s dream comes true in 2013
- People prefer marketing messages by mail and email
- Careful steps on foreign soil
Insights Success is covered "India's Most trusted CRM Companies 2021, 'here we can find India's trusted CRM Companies, our business magazine is especially focus on that industry to determine the contribution of that Companies in 2021.
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
Service design is getting hot as a topic. What we miss in most discussions are the future and brand aspects of great service designs. Because really outstanding services are not only fulfilling existing needs, but are inventive and creating new needs.
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
Kestrel Lee - Executive Creative Director: work portfolioIndependant
With 17 years of working experience, Kestrel Lee is a Shanghai-based Executive Creative Director for e-commerce, integrated and digital marketing. Starting as a brand-driven English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, SapientNitro and ZENO/Edelmen.
A proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank. Winning over 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris in China and Asia.
[Fr] Le parcours client visionarymarketing.comYann Gourvennec
Le parcours client est souvent cité mais rarement compris. Il s'agit souvent d'un alibi pour exprimer qu'on veut changer le "look and feel" du site Web. Mais le parcours client n'a rien à voir avec cela !
[Fr] livre blanc : la face cachée de la transformation digitale [Extrait]Yann Gourvennec
La face cachee de la transformation digitale : Réussir son projet de transformation
Téléchargez gratuitement et intégralement notre livre blanc sur la transformation digitale à l'adresse http://visionarymarketing.com/transfo
La transformation digitale, souvent citée et diversement comprise, est le dernier mot en vogue. C’est aussi un concept puissant qui permet à l’entreprise de prendre conscience de la nécessité de changer profondément en interne et/ou en externe ; à condition d’anticiper sa mise en œuvre.
[Fr] Où va le télétravail ... ? Lancement du club ZevillageYann Gourvennec
C'est le grand jour ! Aujourd'hui, 19 novembre 2014, nous lançons le club ZEVILLAGE, un think tank dédié à la promotion du télétravail ... et au delà de toutes les formes de travail au-delà des méthodes classiques.
Présentation de la licence professionnelle ebusiness pour des entreprises à la recherche d'alternants dans les domaines du e-commerce, webmarketing, communication digitale.
[Fr] Médias sociaux : passez du message à la conversation pertinenteYann Gourvennec
Oubliez les "messages" qui sont la survivance de la publicité voire la "réclame" (qu'on appelait progagande fin 19ème siècle). Les médias sociaux ont changé la donne, il faut adapter sa communication à la conversation. Mais qu'est-ce qu'une conversation ? Nous revenons ici avec Hootsuite sur les fondamentaux des médias sociaux et du marketing de l'Internet avec le cluetrain manifesto
[Fr] RSE : Présentation de Kayoo, réseau social d'entreprise (B&D)Yann Gourvennec
Des start-ups, je suis amené à en voir souvent, dont certaines qui obtiennent de jolis succès comme Ubleam et iAdvize que nous reverrons bientôt dans ces colonnes. Aujourd'hui, c'est à une visite exceptionnelle que je vous convie, dans l'intimité de la naissance d'un nouveau, et prometteur, acteur du réseau social d'entreprise (RSE). Voici les notes de mon entrevue avec Patrick Bensabat, fondateur de Business & Decision (B&D), également responsable de la naissance de Kayoo, qui a été immédiatement remarqué par les équipes de Lecko dans son rapport 2014.
Conférence du 6 janvier 2016 à l'Institut de l' Internet et du multimédia auprès des années préparatoires promo 2020 pour présenter l'axe Web et ebusiness.
Speaker : Matthieu Deboeuf Rouchon | Julien Muller
Plus d'infos sur l'Institut de l'Internet et du Multimédia : www.iim.fr
[Fr] barometre regards-croisés de la distribution informatique - Aressy 2013Yann Gourvennec
Version 2013 du baromètre de la distribution informatique. Cette étude est fournie avec l'aimable autorisation d'Aressy, suite à l'interview de Laurent Ollivier de Mai 2013
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
Report from the main day of Engage2015 conference held by Socialbakers in Prague, 21st May 2015.
Enjoy the insights from Lego, Adidas, KLM, Disney, Desigual, Lamborghini, Google and others.
A Special Invitation
How Your Content Marketing Can Create Meaningful Connections
Thursday, September 12, 2013
2:00pm – 4:30pm EDT (Followed by Cocktail Reception)
Ottawa, ON
Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and importance.
It’s growing because marketers are responding to the reality that buyers are forming perceptions about brands without those brands having an opportunity to share their perspective.
Please join LinkedIn Marketing Solutions in Ottawa on Thursday, September 12th for "How Your Content Marketing Can Create Meaningful Connections."
Designed especially for marketing leaders, you'll learn how your Content Marketing can create meaningful connections and ultimately, impact your revenue.
Agenda:
2:00 - 2:30pm: Registration
2:30 - 3:30pm: How Your Content Marketing Can Create Meaningful Connections
3:30 - 4:30pm: Getting Started With Content Marketing on LinkedIn
4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Canadian Museum of Nature
240 McLeod St
Ottawa, ON K2P 2R1
Mtg Room: 4th Floor Gallery
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
UX is one part of the Digital Landscape and I call it the Monster Truck of the digital world. In this presentation I get you across the entire digital landscape and how UX fits into that. This is more a look into the Digital Landscape than the UX Landscape. Take a look at the UX Overview slide presentation too.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Social Media Marketing Intro for Symantec PartnersSymantec
Social channels are seeing their user base grow every minute. With over 500 million daily active users on Facebook, 250 million monthly active users on twitter and 300 million users on LinkedIn businesses can longer ignore social.
Join Charlie Treadwell, Director Social Marketing at Symantec and learn:
- How to get started on Twitter, Facebook, LinkedIn and SlideShare
- Best practices on how to create content that engages with your customers
- Metrics to track your efforts on social
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
Les tendances du marketing en 2021 -#inspirationsmarketing - Commundi x Strat...Yann Gourvennec
Annonce de la conférence inspirations marketing de Commundi x Stratégies à l'occasion d'une interview de Yann Gourvennec de Visionary Marketing pour le compte du mag des compétences de Comundi.
Visionary Marketing Business Cases - 2014-2020Yann Gourvennec
A list of our most significant business cases since our inception in 2014 up until early 2020. With success stories in WOMM and social media and content marketing as well as marketing strategy.
Perspectives - livre blanc - numero 1 - un autre regard sur le digitalYann Gourvennec
Perspectives sur le digital par Visionary Marketing - numéro 1
Depuis 2004 nous avons pour ambition de jeter un regard avisé sur la technologie, sans la déifier ni la diaboliser. Notre but est de vous donner les clés pour décoder l’innovation avec un maximum de données tangibles et de références précises. Cette nouvelle série est publiée en partenariat avec leslivresblancs.fr
[GEM] Advanced Master's Digital Business Strategy - 2019-2020 presentationYann Gourvennec
This is the standard presentation for the Advanced Master's in Digital Business Strategy of Grenoble Ecole de Management. It is an international program located in Paris in the heart of Europe.
[Fr] le marketing client sur le grill - extrait - WEBER Stephen FranceYann Gourvennec
Weber Stephen France publie les résultats d'une étude exclusive sur le marketing client : faut-il acquérir ou fidéliser ses clients. Une enquête réalisée sur 3223 marketeurs. Avec le point de vue d'Arnaud Le Roux, CDO d'Open
La grande enquête sur la vague des technologies marketing (livre blanc Mapp)Yann Gourvennec
Quand marketing et publicité seront pilotés par la donnée, serez-vous bien préparé ?
Voici quelques questions pour le savoir :
> Comment vont évoluer les métiers du marketing ?
> La guerre entre le marketing et la publicité aura-t-elle lieu ?
> Faut-il supprimer les silos au sein de l’entreprise ?
> Comment garder le contrôle de vos données ?
> Quelles étapes à suivre pour faire converger toutes vos données ?
Sherlock Holmes a voulu répondre à ces questions, et a mené l’enquête sur le futur du marketing.
Marketing d’influence : enseignements sur la beauté par TraackrYann Gourvennec
Le rapport Traackr sur l'influence dans la beauté. Ca rapport est incontournable en 2018. Je le partage notamment pour ses implications dans le domaine de la transparence. Il fournit
[Fr] (Extrait) observatoire commerce mobile juin 2017 - MMAYann Gourvennec
La MMA (Mobile Marketing Association) nous a partagé ce document fort intéressant sur l'état du commerce mobile et de l'écosystème M-commerce en France et dans le monde
[Fr] méthodologie - le rapport du martien - audit de votre capital digitalYann Gourvennec
Une de nos méthodologies phares est celle que nous avons nommée, au fil du temps et des missions, le rapport du martien. Elle permet de se faire une idée rapide de son capital digital sans investir dans des audits coûteux, tout en offrant des pistes correctives et concrètes de mise en œuvre sur le terrain, en combinant l'approche stratégique et opérationnelle, dans le but de revoir sa stratégie ou sa stratégie de contenu.
[Fr] Rapport d'étude simplifié Opinionway sur le content marketing en B2BYann Gourvennec
Opinionway a interviewé fin 2016 environ 300 entreprises du B2B sur leur vision du marketing de contenu (content marketing). en voici le rapport simplifié.
[Fr] Square d'Orléans, la nouvelle Athènes romantique - demeure parisienne de...Yann Gourvennec
Histoire du Square d’Orléans au 80 rue Taitbout à Paris, haut lieu du romantisme du début du 19ème siècle, lieu de résidence de Frédéric Chopin et George Sand et de bien d’autres artistes.
[En] 5 key success factors for content marketing in 2017 and beyondYann Gourvennec
Content marketing has been on everyone's agenda since 2014 (and ours since 1996!). Yet, the question is shifting from "how to produce content" to "how to differentiate with content". Here are 5 key success factors in content marketing derived from a keynote presentation delivered for eZ Systems in late 2016
This is an infographic about infographics. We see them everywhere on the web. There is a lot of interesting facts to discover about this type of content.
Read more on http://visionarymarketing.com/en/blog
Social Media Listening : du bruit au signal (Livre Blanc)Yann Gourvennec
Le social media listening, consistant à réaliser une étude d'opinion via les médias sociaux, existe depuis les début des réseaux sociaux et est utilisé par de nombreuses entreprises. Pourtant, cette pratique est biaisée pour plusieurs raisons que nous aborderons dans ce livre blanc. Aussi, nous avancerons des idées d'amélioration pour élaborer une écoute des médias sociaux qui soit la plus pertinente possible.
Nous avons développer une charte graphique pour ceux d'entre vous qui souhaitent nous envoyer des billets que nous publierons sur notre blog Visionary Marketing
[Fr] Usage du mail au travail Sondage visionary marketing thalesalenia spaceYann Gourvennec
Ce sondage exclusif Visionary Marketing a été mené sur un échantillon aléatoire de 130 cadres de ThalesAlenia Space en juin 2016. Son sujet est l'usage du mail au travail.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. Today you will learn
• How strategic Web content is
• Background
• Status
• Trends
cc 2014 visionarymarketing.com 2
3. Consulting & Training
• Digital transformation
• Digital Induction & Training
Content & performance
• Digital content
• Marketing automation
cc 2014 visionarymarketing.com 3
visionarymarketing.com
When influence drives results
4. Agenda
• introduction
• 10 +1 points
regarding Web
content
• conclusion
cc 2014 visionarymarketing.com 4
@ygourven
@vismktg
picture: microsoft gallery
8. +/- resultsdigestion
Maturation phases
Technological disruption happens
Change and disruptions are clear (e.g.
travel & tourism, analogue photography,
mail order companies, news …)
A1
B
grey area or ‘digestion’ zone
technological innovation is maturing
for the best of 10 years on average
Technological innovation fails
It is discarded until it can be recycled, or
turned into a niche product (e.g. 1st
generation tablet PCs, voice recognition,
unified communications,…)
Technology blends with the
real world
Innovation helps improve and
enhance past processes (e.g.
online banking, ecommerce, e-
government (taxes))
Negative Assumption
Innovation is toxic and
disrupts the current
status. Chaos is around
us, people feel
threatened
A2
C2
C3
C1
Positive Assumption
Innovation is positive. Our
lives will change for the
better. All is for the best in
the best of all possible
worlds. Things will never
be like they used to be.
How technologies mature
cc 2014 visionarymarketing.com 8
Hervé Kabla & Yann Gourvennec : Mastering Social Media Like A Boss, (Paris, 2011)
9. Content marketing is new!
• 1908 : bureau of
itineraries
– Google maps before
its time*
• 1920 the Michelin
guide
– “Man only truly
respects what he pays
for”
cc 2014 visionarymarketing.com 9
* source michelin.com
15. 4 types of brands (Synthesio)
under the radar functional preferred sensitive
characteristics little or no buzz
either it works or fix
it!
conversations
heath, safety,
children
tactics
do something
different
community
management
(forums/social
media)
nurture
community (ies)
reassure
Hervé Kabla & Yann Gourvennec : Mastering Social Media Like A Boss, (Paris, 2011)
copyright - 2013 - Yann A
Gourvennec - Orange
15
17. 1. le Web is NOT dead!
• the web is dead?
– www.wired.com
• Le Web is evolving
• “the more things
change, the more
they stay the same”
– Alphonse Karr
cc 2014 visionarymarketing.com 17
18. 2. Blogs neither!
1. Collaborative blogs
2. Solo blogger myth
3. Solo = different perspective
4. Weaving a Web of partnerships
5. Do analytics matter?
6. Shallow pieces, Good idea?!
7. Comments are dead?
8. Will Facebook steal your
traffic?
cc 2014 visionarymarketing.com 18
19. 3. The Web is (still) misunderstood
cc 2014 visionarymarketing.com 19
20. 3. 2 different worlds?
“When I talk to my
Business partners
about Web matters,
their brains are
overheating”
A Digital Media Director
cc 2014 visionarymarketing.com 20
How users see Web professionals
How Web professionals see users
21. 4.UGC
• 2009-2010
• All users aren’t that creative
• Culture over age disparities
• Huge Europe/US divide
• Notable discrepancies within Europe
• “creator” factor over-evaluated
» Facebook bias => + age bias
• Only stable number = “inactives”
• Representativeness and bias?
Reproduced with Forrester’s kind permission
22. 22
Creators
Publish a blog
Publish your own Web pages
Upload video you created
Upload audio/music you created
Write articles or stories and post them
Critics
Post ratings/reviews of products or services
Comment on someone else’s blog
Contribute to online forums
Contribute to/edit articles in a wiki
Collectors
Use RSS feeds
Add “tags” to Web pages or photos
“Vote” for Web sites online
Joiners
Maintain profile on a social networking site
Visit social networking sites
Spectators
Read blogs
Watch video from other users
Listen to podcasts
Read online forums
Read customer ratings/reviews
Inactives None of the above
Social Technographics Groups (2007 - 2010)
19%
25%
12%
25%
48%
44%
Source: Q2 2007
US Social Technographics®
Online Survey, N= 10,010
US online
adult population
(at least monthly
participation)
24% (US)
14% (Eu)
37%
19%
21%
6%
51%
29%
73%
49%
18%
40%
25. 5. About digital photography
3 categories
• Mobile sharing
– Huge discrepancies
• Instagram/Pinterest etc.
• Immediacy vs quality
– Great with events
• Online sharing
– Flickr
– Picasa/G+
• Photoblogs
– e.g. antimuseum.com
– « likes »
A few hints
• Photography a must have
• blogs + events
• Twitter/mobiles =
snapshots
• Photography for
photography’s sake?
• What for? (Pinterest)
• Knowhow required
25cc 2014 visionarymarketing.com
26. 6. About video
• Online video isn’t new
either
• WebTV boom in 2008
• Connected TV
• 2nd screen (2012)
• Lady Gaga and other
musicians score high
but…
cc 2014 visionarymarketing.com 26
27. 6. Video – Appearances can be deceptive
Face value
• It’s “easy”
• It’s “quick”
• It’s “cheap”
• It’s more lively
• Podcast friendly
Reality
• Not “easy” for all
• Not “quick” for all
• Not always “cheap”
• Podcasts harder to find
• UGC and video (shark
week, Orange)
• Not so easy for brands
(owned/earned media)
cc 2014 visionarymarketing.com 27
28. 7. Soundbites
Face value
• quick
• easy
• Good support for
interviews
• Podcast-friendly
Reality
• Quick if no editing
• Podcasts harder to find
• Easy unless bad
telephone line
• Visits?
cc 2014 visionarymarketing.com 28
29. 8. Web radio – lessons learnt
Face value
• Very engaging media (if
done professionally)
• Brings variety
• Podcast-friendly
côté face
• Can be expensive
• Hard for non
professionals
• UGC challenges
• Lessons learned
internally
cc 2014 visionarymarketing.com 29
30. 9. Events and social media
• Obvious benefits
• Before/during/after
• Measure ROI or
share of voice
cc 2014 visionarymarketing.com 30
31. # Publicise
hashtag
Share
hashtag
as much
as possible
Announce event
bit by bit
webTV
blogs
Facebook
Twitter
etc.
Share info
gradually
with
external bloggers
Html Buzz kit
html
1
2
3
4
Sharing events with social media
cc 2014 visionarymarketing.com 31
32. 10. B2B
• Still (counter-intuitively)
best sector for social
media
• marketing b2b works in
same way
• Niche communities, very
enthusiastic
• Low risk
• Think Different
• Technical subjects
provide good content
• Link with marketing
automation
cc 2014 visionarymarketing.com 32
34. Genesis maturitydigestion
Experts, perceive why and how Web
content can be beneficial to their
business, clients, partners and
employees. They set up proper
“newsrooms” and use Web content for
SEO to the full. They even reduce the part
of SEM within their budgets. They write
blogs and do social media but with a
purpose in mind… from day 1
B
Grey area or “digestion” zone
10 years (1999-2009) during which
the most advanced companies reap
the benefits of Web content.
Enterprises lag behind self-marketed
individuals and even e-commerce
fails to seize this opportunity. Strong
reactions in businesses which don’t
want to turn into media houses Newbies, arrive late in that game and
want to keep up with the Joneses. As they
are beginners, they tend to spend vast
amounts of money on content creation
which is done entirely externally and fail to
use their own resources properly. They also
like to mimic existing sites
Zombies, have completely
forgotten about the purpose of their
Web content but they go on
anyway, unabated. They create
content for content’s sake and fail
to differentiate. In large enterprises,
employees tweet each other to
generate noise
A
C2
C3
C1
Discovery phase
1995-1999 few companies
understand how Web
content works, except
pure players and Web
portals. Pioneers carry out
first experiments
Content marketing evolution
cc 2014 visionarymarketing.com 34
37. 5 key takeaways
• Constant changes
• Content marketing is
important
• … but remember why you
are doing this
• Think culture … not just
content and try and
differentiate
• Trial and errors
cc 2014 visionarymarketing.com 37
38. Consulting & Training
• Digital transformation
• Digital Induction & Training
Content & performance
• Digital content
• Marketing automation
cc 2014 visionarymarketing.com 38
visionarymarketing.com
When influence drives results
39. A subsidiary of
Contact us
Visionary Marketing
80 rue Taitbout
F-75009 Paris
France
+44 7092 224 740
+33 1 40 18 54 04
contact”@”visionarymarketing.com
@vismktg
@ygourven
cc 2014 visionarymarketing.com 39
41. Move The Needle
"Move the Needle" is a feature unique to
OMI classes. Add an activity or homework
assignment here that you would suggest
students do right now to get started with
what you've just taught them. What is the
first thing to do after watching your class?
Ex: Set up keyword monitoring for 5
keywords on Twitter