Learn about interactive viewing on Twitch, how it benefits game developers, and ways you can encourage interactive viewing with your game.  Andrew Foster, Product Manager of Game Solutions, Twitch

1. Exploring the Intersection of
Viewing and Gaming

2. Introductions
Andrew Foster
Product, Game Developer Solutions
affoste@twitch.tv

3. #TwitchDevDay
Why Twitch?

5. #TwitchDevDay
Active Devices
100 Million
Watched Per Person Per Day
106 Minutes
Monthly Broadcasters
2.2 Million
Chat Messages Per Minute
14.2 Billion
Twitch is Home to BIG Moments

6. The Future of Games
Interactive Viewing

15. What We Do
Twitch Viewers Your Game Players
Twitch Aware
Gamers

16. Powering Up
with Twitch

17. #TwitchDevDay
Developer Opportunities On Twitch
What Do We Have?
Twitch and Game Developers share a common
interest, to grow your game!
Nature of viewing is changing, next step in gaming
interaction is interactive viewing.
Interactive Viewing games are as watchable as they
are playable.

18. ENGAGED
VIEWERS
More Twitch -
Game
Integrations
More Time
Spent with
Game IP
More Linked
Accounts
Awesome
Creators
Opp for
Promo, $$$,
Interaction
Twitch
Flywheel
Game
Developer

19. #TwitchDevDay
Twitch Drops
Reward your viewers with in-game
items using real-time viewer data.

20. Twitch Drops
Incentivize interaction with your game on Twitch
On Twitch marketing
notification
Heartbeat of viewership
data back to you
In-game rewards
Chatbot based reward
notification
Linked accounts Come back to the gameWatch longer Opt-in

21. #TwitchDevDay
+34%
Peak Concurrent Viewers
Hi-Rez
+61%
Minutes Watched
Expo 2017
57k of 90k
Accounts Linked
Incentivize Interactions

22. #TwitchDevDay
196k
Peak Concurrent Viewers
Rocket League
+322%
From Previous Year
Incentivize Interactions

23. #TwitchDevDay
+500%
Minutes Watched
Bethesda Elder Scrolls Legends
Incentivize Interactions

24. #TwitchDevDay
The Elder Scrolls: Legends
E3 2017 Campaign
Drops as a way to cross-promote between your brands
Leveraged a major marketing beat as a way to acquire
new players
Continued running Drops for every channel streaming
the game
Used subsequent events for limited time promotions

25. ESPORTS

26. #TwitchDevDay
ESPORTS

27. Your Game
Making Games More Watchable
Increase your games engagement
Audience

28. TWITCH
STREAMERS

29. #TwitchDevDay
Watch Then Buy
Attribution Model
We extrapolate from the sample, and estimate
the total proportion of game sales attributed.

31. Privacy Content Audience Engagement
Twitch Mode
Make your game easier to use for your influencers

32. Making Games More Playable
Streamers increase the reach of your game
Your GameAudience

33. #TwitchDevDay
Twitch Prime
Increased awareness with Twitch gamers
Outreach to millions of Prime members
On-Twitch and Amazon promotion for your
games

34. Free in-game loot every month, plus surprises
You'll get characters, vehicles, skins, and boosts for games like
Hearthstone and Smite, plus surprises like a copy of Streamline the day it
launches.
Ad-free viewing plus a free channel subscription
every 30 days
Support your favorite streamer, plus get exclusive emotes, more chat
colors, and crown yourself with the chat badge of royalty.
Member discount on new release box games
Your exclusive pricing even applies to pre-orders and collector’s editions,
plus get pre-order price guarantee and release-day delivery.

35. Twitch Prime
Increase Game Discovery and Awareness with Prime Customers

36. Increase Game Discovery
Twitch Prime
Your GameAudience

37. #TwitchDevDay
One Click Creation
Viewers create Clips directly from
player during streams
Quick sharing
Integrated direct publishing to
social networks
Watch Anywhere
Easily embed the player for on-
site viewing
Clips API
Programmatically feature the
best moments from your
games
Twitch Clips
Viewers Can Capture Their Favorite Moments

39. Embedding in Game
Get your players watching too

40. Increase Your Game’s Reach
More people watch your game with Clips
Your GameAudience

41. Interactive
Experiences

42. #TwitchDevDay
Extensions
Interactive overlays and panels installed
directly on the channel page by broadcasters.

44. What is this Wizardry?

47. #TwitchDevDay
Hearthstone
Inspect a streamer’s card deck in real-time
Adds accessibility for new players looking to
learn from advanced players
One of the highest interaction rates of all
Twitch Extensions
Innkeeper by Curse

48. Monetize players;
Monetize viewers

49. #TwitchDevDay
Game Commerce
Sell games and in-game content while
delighting your fans with Twitch Crates.

50. #TwitchDevDay
Twitch Game
Commerce
Organically reach an engaged gamer
audience when you sell your games on
Twitch
Let gamers buy your games while they
watch their favorite influencers play them.

53. #TwitchDevDay
Exclusive Content
Delight your fans with exclusives
Twitch exclusive content sells up to 11x
more
WARFRAME + Twitch Prominence Bundle

54. #TwitchDevDay
Twitch Crates
Reward Players, Increase Engagement

56. #TwitchDevDay
H1Z1: King of the Hill
Launch of Invitational Crate featuring
streamer-themed cosmetic items
Exclusive Twitch-themed parachute inside
Twitch Crates
Chat badge and emotes based on
community inside jokes
Sharing Twitch Crate contents drove ripple
effect for other viewers
Invitational Crate Launch

57. Twitch Crates Continue to Grow:
Streamer engagement
Community engagement
Your custom content
Twitch Crates
We’re just getting started

58. What Next?

59. The Win: Interactive Viewing
Your GameAudience

60. #TwitchDevDay
Developer Resources
How to Get Started
Join us at 4:30pm
Panel discussion in Broadlind room
Stop by during TwitchCon
Booth 100
Visit our Developers site
dev.twitch.tv
Check out our case studies
blog.twitch.tv
Follow our latest updates
@TwitchDev

61. Thank you