The document discusses Twitch extensions and their growth and potential. It provides statistics on Twitch's large user base and the popularity of extensions. Extensions have high engagement rates and increase viewing times. Their use is growing rapidly among broadcasters and viewers. The document outlines how extensions work as simple web components and their flexibility to integrate games, APIs, and involve audiences. It envisions future extensions that merge viewership and gameplay, get audiences more involved, and enable matchmaking. The presentation aims to demonstrate opportunities for game developers to utilize extensions.

1. Amazon Game Developer Conference
MAKING TWITCH INTERACTIVE
WITH TWITCH EXTENSIONS

2. Amazon GDC
@entropyfails
twitch.tv/entropyfails
JT Gleason is the Director of Integration Success on the
Developer Success team at Twitch. He has been writing
software and managing software engineering for 20 years.
He started at Twitch in 2011 soon after its official launch as
one of the company’s first full time Engineers focused only
on the Twitch platform. He helped Twitch integrate with key
partners such as ESL, Valve, Blizzard, and many others.
JT Gleason
Director of Integrations

3. Amazon GDC
THE
WHY
…

4. “We shall not cease from exploration,
and the end of all our exploring will
be to arrive where we started and
know the place for the first time.”
- T. S. Eliot

5. Amazon GDC
Twitch is
Enormous
THE WHY…
15+ Million Daily Active Users
2+ Million Monthly Broadcasters
27K Partnered Channels
Hundreds of Millions of Chat messages
sent per month
Leader in Interactive Gaming
Entertainment
Over 200 Extensions Launched

6. Amazon GDC
Extensions are
Deeply Engaging
THE WHY…
Over 80% of viewers engage for a well
designed Extension
Over 18% relative increase in retention
Over 4% increase in total viewing
session length
Extensions for games like: Overwatch,
Hearthstone, Fortnite, PUBG, CS:GO,
League of Legends, Destiny 2, Dota 2,
and many more…

7. Amazon GDC
Extensions are new the platform and growing quickly
Extensions are
growing quickly
THE WHY…
44% of our top Broadcasters
use an Extension
23% of total Broadcasters
use an Extension
In 2018, we plan to grow this significantly

8. Amazon GDC
Bits will be used in Extensions and directly
translate to revenue for you
THE WHY…
Extensions
Now with Monetization
Bits are a big business on Twitch
Millions in broadcaster payments
Bits are highly used and power core
features like Cheering

9. Amazon GDC
THE
WHAT
…

10. Stream
Panel
Extension
Stream
Video
Extension
Extensions Technology
Simple Web Component

11. Extensions Technology
It’s Clickable!

12. Extensions Technology
Interactive Overlays

13. Extensions Technology
Immersive Viewing Experiences

14. Extensions Technology
Involve the Entire Audience

15. Extensions Technology
Involve the Entire Audience

16. Extensions Technology
Utilize other Twitch
APIs and Features

17. Extensions Technology
Or Other Third-party
APIs

18. Extensions Technology
In-Game Item Tracking

19. Extensions Technology
Full Game Experiences

20. Extensions Technology
NBA G League Extension

21. Extensions Technology
User ID Sharing

22. Extensions Technology
Understand Your User

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HOW…

24. Amazon GDC
Extensions are
Simple to Create

25. Amazon GDC
Extension Helper
Front-end
JavaScript HTML
Browser
Iframe
Twitch API
/broadcast
Twitch PubSub
Twitch Content
Delivery Network
(CDN)
Extensions are
Scalable by Default
Extension Back-
end Service
(EBS)

26. Amazon GDC
Broadcaster ›
Viewers ›
Dev Host
Extension Backend
LIVE
Developer ›
Twitch Extension Repo
Extension v1 LIVE
Extension v2 TEST
Dev Environment
Extension
Manifest and
Resources
SUBMIT APPROVED
Extension
Discovery Page
Extension Listing
Extension
Configure Page
Extension Configure
HTTP/WSINSTALL
Channel Page
Extension Widget
PUB/SUB
Extensions are
Flexible

27. Amazon GDC
Extensions
Empower a Developer Community
Your
Game’s
API
Developer
Extension
Developer
Extension
Developer
Extension
Developer
Extension
Developer
Extension
Developer
Communities
Developer
Communities

28. Amazon GDC
THE
FUTURE
…

29. Amazon GDC
The Merging
Viewership and
Simulation
THE FUTURE

31. Viewers Helping Players
THE FUTURE

32. Viewers are Players
THE FUTURE

33. Getting Audiences Involved
THE FUTURE

34. Amazon GDC
Broadcaster/Viewer
Matchmaking
EXTENSIONS
Broadcasters like Trick2G have made full
technology stacks and brands out of
things like Subwars
Implementation is 100% within your
control as a Game Developer

35. Amazon GDC
Future Enhancements
Extensions on Mobile
Multiple Video Extensions
Dynamic Anchors
Realtime Frame-Synced Metadata
More Developer Tools to speed up
development
EXTENSIONS

36. Amazon GDC
Extensions
on Mobile

37. Amazon GDC
Questions for You
EXTENSIONS
What would an extension look like
for your game?
Do you want viewers of your game
to understand and appreciate its
complexities?
Do you want to help your
broadcasters who are bringing
viewers to your game succeed?

38. Amazon GDC
@twitchdev
https://discuss.dev.twitch.tv
http://dev.twitch.tv
More Info
EXTENSIONS

39. THANK YOU
JT Gleason