Today’s consumers are cord cutters who enjoy watching what they play and playing what they watch. The days of passive consumption are over. Gaming, since its early days, has always encompassed that behavior, and Twitch has proven that it has been and always will be a community-driven activity, returning games to its original form as live, collaborative experiences. And now broadening the reach of games into culture register beyond the game. This makes social, live video like Twitch a necessary component of the game development process. And it’s easy to get in!