The document discusses the evolution of casual gaming on TV, highlighting the significant growth in the gaming market and the shift towards gamification as a means of engaging viewers. Visiware has developed a successful platform for casual games accessible on various devices, reaching up to 120 million users across 4 continents. Key benefits include enhanced viewer engagement through multi-screen experiences and the potential for monetization in the TV industry.

1. GAME on TV, GAMES and TV
Opportunities & Business for the TV industry
July 2013
Frederic Arquier, Head of Operator Sales - VISIWARE

2. People play more than ever before
1 200 million gamers
1 Billion hours per day

3. Game revenue moves to casual
2005 2009 2012 2016
0,3 MMUSD
3MMUSD
19,5MMUSD
46MMUSD (e)
6,7MMUSD
22 MMUSD
48,5 MMUSD
36MMUSD (e)
96%
88%
71%
44%
Source newzoo & Roland Berger
CASUALGAME
TRADITIONALGAME

4. A diversified game market
Genre
Averageage
20
35
50
50%
30
25
40
45
Strate
gy Shoot
erRacin
g Action
Casino/Pok
er
Solitair
e
Slots
Social turn
based
Match 3
Platfor
m Brainteaser
s
Quizz
Source flurry, march 2013

5. Visiware creates casual games for TV
1995 2013
16 colors
1 single background
image
720 x 576
Music or sound
No return path
16 Million colors
Animations
Full HD
Music AND sound
Connected to Internet
Connected to other
devices
The boom of STB chipsets
Computing power
300 DMIPS
150 DMIPS
3000 DMIPS
deployed on 40+ networks

6. Lots of casual games

7. Available on most DTV platforms
The most successful &
deployed gaming portal in
the payTV world
 Deployed across 4continents
 Reaching up to 120 000 000
end users
 On more than 800 different
devices

8. Which generate lots of revenues
PlayinTV is generating ARPU
 50 USD per active PlayinTV subscriber
 0,45 USD per adressable subscriber in global average
Production
• Game design
• Developments
• Integration in operator environment
Operations
• Distribution of the service
• Marketing of the offer
• Billling
A Revenue-share partnership model

9. Game in TV and with TV
PlayYOUR game, when you want Play the TV game along the show

10. 80% smartphone owners are dual screeners
With a very frag ment ed attention

11. Leading the 2nd screen revolution
Information
• Factoids
• Pictures
• Videos
• Tweets
• Statistics
Social
• Shared
• # selection
• Tchat rooms
• contests
Gamification
• Trivia
• Polls
• Prediction
• Advert games
• Leaderboards
Monetized
• Sponsorships
• TV advert
rebound on
2nd screen
ENGAGEMENT

12. Deployed already by leading producers & broadcasters
1000 shows in 17 countries
Visiware White label 2nd sreen Platform
1. Back end – 2nd screen Manager
2. Real time push protocols & CDN
3. Front end on all devices

13. 3 years
collaboration
on 2nd screen
Playalong
during liveTV
broadcasts
- Same
questions
as onTV
- Social
integration
- Multiplayer
contest
- Reward:
cast for tv
show

14. 3 years
collaboration on
2nd screen
Playalong during
liveTV
broadcasts in 17
countries
- Same
questions as
onTV
- Social
integration
- Multiplayer
contest
- Reward: cast
for tv show

15. 2 years
collaboration
on 2nd screen
experience
around NFL
league games
- Facts
- Bios
- Tweets
- Trivia
- Polls
- Prediction
games
- Tchatrooms
- Exclusive
contents

16. Prototype for
football 2nd
screen
experience
- Facts
- Bios
- Tweets
- Trivia
- Polls
- Prediction
games
- Tchatrooms
- Exclusive
contents

17. Marketing Loyalty Revenues
Richer TV
Innovation
multiscreen
convergence
Premium experience
social
sportX factor …
Just a tool to
watch TV
A support for
engagement and
shared emotions
1. Create an immersive
experience on a screen
2. Reach a critical
mass audience
3. Advertize to the
audience
Triple benefits of companion TV

18. Wrap Up
 We enter a new era of the game history
 TV has a very strong case to monetize the
global public appetite for games
 Gamification of theTV experience has become a key
for customer engagement
 The ability to create enriched and gamified 2nd screen
experiences becomes a key differentiator

19. 19
ThankYou!
FredericArquier Sales Director,Telco &TV operators
farquier@visiware.com, +33 (0)7 60 99 28 70

20. About Visiware
 15 years BtoB experience in entertainment onTV
200 + casual games catalog deployed on 40 networks around the world
Reaching up to 120 million end users across 800 different devices
 85+ experts in interactive TV service development
UX design,gamification, graphical design, technical architecture,
Embedded development, tests and validation
200+ casual games
optimized for TV
HTML5, flash, OpenTV…
Deployed all around the world
UI development
on STB, TV & personal screens
From specs to tests
In multiple technical setups
2nd screen
enriched TV experiences
smartphones, tablets & PC
For NFL, Sony, Endemol
Creators of TV-centric interactive
experiences