The document summarizes Twitch's monetization opportunities for extension developers on its platform. It discusses how developers can earn revenue by allowing purchases or use of Bits within extensions. Specific monetization features highlighted include in-extension purchases, Bits support in extensions, and potential future integrations like ads, subscriptions, and merchandise sales. An example success story of a popular sound effects extension is provided, along with best practices tips. Developers are directed to the Twitch developer website to get started with extension monetization.

1. Jeffrey Chow
Product Manager,
Extension Monetization

2. Monetize your Extension a Bit at a Time

3. TwitchCon 2018 San Jose, California
EXPOSURE
Over 150K Partner and
Affiliate broadcasters
who are streaming to
audiences consistently.
01.
REACH
15M+ unique daily
visitors to get your
Extension in front of and
potentially monetize.
02.
REVENUE
A developer revenue
share enables you to
make money on the
value you’re bringing to
the community.
03.
Massive
Opportunities
WHY MONETIZED EXTENSIONS?

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What Have We
Launched?

5. TwitchCon 2018 San Jose, California
Developers can sell digital goods in an
Extension for cash and earn a revenue
share with every purchase.
In-Extension Purchases
Closed Beta

6. TwitchCon 2018 San Jose, California
Developers can use Bits within their
Extension. Twitch will pay out for the Bits
used in the Extension, with a split of 80/20
between the streamer and developer.
Bits-in-Extensions
Open Beta

7. Developers can add mobile compatibility
to their panel Extensions with Bits.
Bits-in-Extensions
Mobile Support

8. TwitchCon 2018 San Jose, California
$1.99
Self-Serve
Product Catalog In-Extension Purchase
Custom Message
ChattyBot Extension
Get your streamer approved message
broadcast for all viewers to hear!
Buy Cancel
By clicking “Buy”, you agree to share
your Twitch ID with this Extension. You
can manage account connections under
Settings.
BITS-IN-EXTENSIONS

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What’s Next?

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Bits-in-Extensions
Anywhere!
BITS-IN-EXTENSIONS

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Entitlements
Improved
BITS-IN-EXTENSIONS

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That’s just a little
Bit of the story…

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BITS
Viewers can choose between using
Bits directly or they can watch a short
advertisement to access functionality
in an Extension.
Watch Ads for
Extensions

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BITS
Viewers can receive special access to
an Extension feature as a subscriber.
The Extensions can also trigger a
subscription purchase flow.
Subscriptions +
Extensions

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BITS
Viewers can purchase a streamer’s
merchandise via Amazon Pay from the
Extension.
Cash +
Merchandise

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Case Study /
Success Story

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Sound Alerts
by Altoar
A SUCCESS STORY
An immediate hit with thousands of installs on its
first day.
Strong engagement with over tens of thousands
of different sound effects uploaded.
Viewer engagement helped by an overlay
notification and chatbot that posts messages
when a sound is played.
Streamers who have earned thousands of dollars.

18. TwitchCon 2018 San Jose, California
Best
Practices
VALUABLE LEARNINGS
- Tap into what Bits is known for:
celebrate, cheer, hype
- Keep it simple
- Minimize broadcaster effort
to configure
- Solve a streamer problem
- Lean into community

19. How to Get Started
Visit Dev.Twitch.Tv

20. Questions