The document outlines strategies for promoting a Twitch extension at TwitchCon 2018, focusing on discovery features to capture streamer attention and enhance user engagement. It emphasizes the importance of simplifying configuration processes for streamers and optimizing the extension for visibility through insights and testing. Examples of extensions, their functionalities, and best practices for showcasing them are also provided.

1. Erin Ali
Product Manager
Extensions
@LordOfHugs_
LordOfHugs
linkedin.com/in/erinali/

2. Get Your Extension Discovered

3. TwitchCon 2018 San Jose, California
TODAY’S AGENDA
- Capturing a streamer’s attention
with our Discovery features
- Delight a streamer from install to
activate
- Ways to optimize
- Q&A
Getting Your
Extension Discovered

4. TwitchCon 2018 San Jose, California
Extension
Discovery Features

5. TwitchCon 2018 San Jose, California
Extension Manager
Categories
- Extensions for Games
- Games in Extensions
- Loyalty and Recognition
- Schedule and Countdowns
- Polling and Voting
- Viewer Engagement
- Music
- Streamer Tools

6. TwitchCon 2018 San Jose, California
- Avoid using too much text
- Avoid having too much detail
in the image
- Do not have transparency in
your image
- Test it in dark and light mode
Extension Manager
Discovery Image
Latest Followers Schedule
Twitter Timeline Twitch Picks

7. TwitchCon 2018 San Jose, California
Top Contributors (in order)
- Channel Page
- Extension Manager Discovery Tab
- Extension Search
Extension Manager
Details Page

8. TwitchCon 2018 San Jose, California
- What the Extension looks like to
streamers
- Include dark and light mode
- Extension Configuration
Details Page
Screenshots
PUBG
Contraband

9. TwitchCon 2018 San Jose, California
- What the Extension looks like to streamers
- Include dark and light mode
- Extension Configuration
- Different views based on stream status
- Use captions where necessary
Details Page
Screenshots
Spotify Recently
Played

10. TwitchCon 2018 San Jose, California
- What the Extension looks like to streamers
- Include dark and light Mode
- Extension Configuration
- Different views based on stream status
- Use captions where necessary
- Show Bits
- Consider a GIF
Details Page
Screenshots
Sound
Alerts

11. TwitchCon 2018 San Jose, California
- What does the Extension do?
- Requirements of streamer
- Bits-enabled
- Second Person (You/You’re)
- Spelling/Grammar
Details Page
Description

12. TwitchCon 2018 San Jose, California
- What does the Extension do?
- Requirements of streamer
- Bits-enabled
- Second Person (You/You’re)
- Spelling/Grammar
Details Page
Description
“Allow viewers to react by pushing emotes live!
Get your lurkers engaged with the broadcast
by reacting live, anonymously. Place a
beautiful flow of live emotes on the video, with
size, positioning and cool down all completely
customizable and up to you. Unlike traditional
overlay plugins, the individual viewer may
choose whether Live Emote Reactions is
hidden or visible.”
Live
Emotes

13. TwitchCon 2018 San Jose, California
- What does the Extension do?
- Requirements of streamer
- Bits-enabled
- Second Person (You/You’re)
- Spelling/Grammar
Details Page
Description
Pretzel Rocks
(Song Requests)
“The Pretzel Song Request extension allows
viewers to use bits for song requests from the
stream-safe Pretzel music library. Viewers can also
collectively compete with each other to make sure
their track plays next. The Pretzel music catalog is
ever-expanding and currently contains over 2000
tracks, with genres and stations that include EDM,
Rock, Hip Hop, Hype, Epic and Pop. Broadcasters
retain control over what music can be played. A free
Pretzel Rocks user account is required.”

14. TwitchCon 2018 San Jose, California
Delighting Streamers
From Install to Activate

15. TwitchCon 2018 San Jose, California
Do the work for them
Make Configuration
as Easy as Possible

16. TwitchCon 2018 San Jose, California
Do the work for them
Minimal Inputs
Consider proper terminology
Make clear if an input is optional
Destiny 2 Armory
Overlay
Do the work for them
Make Configuration
as Easy as Possible

17. TwitchCon 2018 San Jose, California
Do the work for them
Minimal Inputs
Consider proper terminology
Make clear if an input is optional
Do the work for them
Make Configuration
as Easy as Possible
WoW Armory

18. TwitchCon 2018 San Jose, California
Make Configuration
as Easy as Possible
Consider “Required Configuration” String
Prevent your Extension from bad UX

19. TwitchCon 2018 San Jose, California
Find our starter checklist soon!
Test as Your Customer,
Test Often
DISCOVERY IMAGE
Looks good in dark and light mode
DETAILS PAGE
Screenshots are correct
DETAILS PAGE
Description has no spelling errors
CONFIGURATION PAGE
All links are correct and work
EXTENSION ACTIVE
Extension visible in light mode
Checklist

20. TwitchCon 2018 San Jose, California
Recruit a friend to help you test!
Test as Your Customer,
Test Often

21. TwitchCon 2018 San Jose, California
- Use Developer Insights
- Get Featured!
Optimization Options
for Discovery

22. TwitchCon 2018 San Jose, California
- Extensions Details Page Visits
(Overall and Unique)
- Installs
- Uninstalls
- Activations
Use your Developer
Insights!

23. TwitchCon 2018 San Jose, California
Developer1
@developer1
Hey check out my extension
here! @TwitchDev
18 Jul 201800 00 00
Tweet @TwitchDev and tell us about
your Extension!
Think your Extension
Should be Featured?

24. TwitchCon 2018 San Jose, California
- Install to Activate via Channel Page
- Recommendations via Live Dashboard
- Improved Detail Pages (Markup, Video,
etc.
- Eliminate Config Path Requirements
- And so much more!
Extension Manager…
More to Come!

25. Remember…
- Use Discovery features as they come online
- Iterate on configuration and make as easy as possible
- Test the flow of your Extension at every new version
- Optimize for discovery using insights and getting featured
- Send us your feedback

26. Questions?
Guidelines can be found here:
https://dev.twitch.tv/docs/extensions/designing/