Accelerate growth and maximize engagement on Twitch by leveraging the data and analytics available through Twitch Insights.

1. Kristin Chen
Senior Product Manager,
Insights
@kristinmchen
kristin
linkedin.com/in/kristinmchen/

2. Using Insights to Build Better Products
and Grow on Twitch

3. TwitchCon 2018 San Jose, California
Slide Title
to help you make
your life easier.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do
eiusmod
THIS IS TH
TwitchCon 2018 San Jose, California

4. TwitchCon 2018 San Jose, California
Who’s streaming my game?
Who’s using my Extensions?
How are my new features impacting my
Twitch community?
355BMinutes Watched
2M+Unique Monthly
Broadcasters
Have you ever wondered…?
15+Unique Daily Visitors

5. Twitch Insights
All developers are our customers.
Game Developers, Extension Developers,
Mod Authors, and API Developers.
Our goal is to provide self-serve data, analytics,
and insights to developers on dev.twitch.tv

6. TwitchCon 2018 San Jose, California
How are Game Developers
using Insights Products
Today?

7. TwitchCon 2018 San Jose, California
- 1 row of data per day, for the past year
- Available via CSV Download or Twitch API
- Data on unique broadcasters and hours
broadcast (live vs. not-live)
- Average and peak concurrent viewers &
broadcasters
- Chat engagement, Extension and Clip metrics
Game Developer
Analytics
INSIGHTS

8. TwitchCon 2018 San Jose, California
Learn about your Broadcasters
253Avg. Concurrent Broadcasters
1,858Peak Concurrent Broadcasters
7:41Peak Time UTC
263Broadcasters with Active Extensions
47Unique Active Extensions
5/24/18 Stats
0
200
400
600
800
1000
1200
Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18
Hours Broadcast
Unique Broadcasters

9. TwitchCon 2018 San Jose, California
Understand Viewer Trends
320,622Avg. Concurrent Viewers
1,523,035Peak Concurrent Viewers
8:32Peak Time UTC
11%
89%
Live Hours Watched
Not-Live Hours Watched

10. TwitchCon 2018 San Jose, California
Analyze Chat Engagement & Clips
0
500
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4,500
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0
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8/1/188/3/188/5/188/7/188/9/188/11/188/13/188/15/188/17/188/19/188/21/188/23/188/25/188/27/188/29/188/31/189/2/189/4/189/6/189/8/189/10/189/12/189/14/189/16/189/18/189/20/189/22/189/24/189/26/189/28/189/30/18
Total Live Chat Messages Sent Live Unique Chat Participants
Example Top Clip of the Day
- Clips Created
- Clip Views
- Top Clip URL
- Top Clip URL
Embed

11. TwitchCon 2018 San Jose, California
At CD PROJEKT RED we use data to power our online
strategy and are very excited about official analytics
from Twitch. We’re looking forward to more robust
insights about our Twitch community so we can
understand our broadcasters, viewers, and competitive
events.”
-Michal Janczweski, Online Strategy Manager
“

12. TwitchCon 2018 San Jose, California
Automated Quarterly
Insights and trends for Game
Developers about your
game’s reach, engagement
and community on Twitch.
Quarterly Twitch
Insights

13. +7% Q/Q

14. TwitchCon 2018 San Jose, California
Let’s build something
great together.
THIS IS THE SECTION TITLE
Why is Twitch so
special?Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.
Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.

15. TwitchCon 2018 San Jose, California
Let’s build something
great together.
THIS IS THE SECTION TITLE
Why is Twitch so
special?Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.
Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.

16. TwitchCon 2018 San Jose, California
Let’s build something
great together.
THIS IS THE SECTION TITLE
Why is Twitch so
special?Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.
Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.

17. TwitchCon 2018 San Jose, California
Let’s build something
great together.
THIS IS THE SECTION TITLE
Why is Twitch so
special?Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.
Frequently, your initial font choice is taken out of
your awesome hands also we are companies
often specify a typeface, or even a set of fonts,
part of their brand guides However, if you a great
Frequently, your initial font choice is taken out of
your hands. Frequently, your initial font choice is
taken out of your awesome hands also we are
companies often specify a typeface, or even a set
of fonts, part of their brand guides However, if
you a great Frequently, your initial font choice is
taken out of your hands.

18. TwitchCon 2018 San Jose, California

19. TwitchCon 2018 San Jose, California
Twitch’s game analytics is a great way to
help us better understand our presence
within the platform and how to better
connect with our gaming community.
“ “Twitch’s game analytics is a great way to help us
better understand our presence within the
platform and how to better connect with our
gaming community.”
- Toni Griswold, Digital Research Analyst

20. TwitchCon 2018 San Jose, California
How do I Access
Insights Products
for Game Developers?

21. Sign up for a dev.twitch.tv account
Register your Company and Game(s)
Have a new game coming out? Register it on GiantBomb!

22. This is a quote slide,
but teamwork and intelligence
win championships.“
Click on View Games

23. Click on the buttons below each game
View Quarterly Insights or Export Daily CSV
Click on the Buttons Below Each Game
View Quarterly Insights or Export Daily CSV

24. curl "https://api.twitch.tv/helix/analytics/games?game_id=12345"
-H "Authorization: Bearer abcdefghijklmnopqrstuvwxyz1234567890"
{
"data": [
{
"game_id" : "12345",
"URL" : "http://url.to.your/file.csv"
}
]
}
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Get Game Analytics API Example

25. TwitchCon 2018 San Jose, California
How are Extension
Developers Using Insights
Products Today?

26. TwitchCon 2018 San Jose, California
Full-spectrum Analytics for
Extension Developers
- 1 row of data per day, starting January 31,
2018 to present day
Usage: Install, Uninstall, Activations,
Unique Active Channels
Trends: Daily, Last 7 day and 30 day
rolling Uniques
Acquisition: Extensions Details Page
Visits, Identity Linking
Interaction: Mouseenters, Minimization,
Unminimizations, Clicks
Bits-in-Extensions: Revenue, Bits Used,
Bits transactions, Unique Bits Users
- 44 metrics via CSV download or API

27. Barry Carlyon
Infrastructure Developer and
OPGroup Consultant
BarryCarlyon
BarryCarlyon
barrycarlyon.co.uk

28. TwitchCon 2018 San Jose, California
CohhCarnage Token Checker Extension

29. TwitchCon 2018 San Jose, California
The 42nd Tags Redemption Store Extension

30. TwitchCon 2018 San Jose, California
EliteTrack Extension

31. TwitchCon 2018 San Jose, California
How Do I Access
Insights Products
for Extension
Developers?

32. TwitchCon 2018 San Jose, California
Log Into the Developer Dashboard and
Pop Into your Extensions

33. TwitchCon 2018 San Jose, California
Click Export Daily CSV Next to the
Extension you Want Analytics for

34. TwitchCon 2018 San Jose, California
LET’S
CODE!
LIVE

35. TwitchCon 2018 San Jose, California
const request = require('request');
request({
url: 'https://api.twitch.tv/helix/analytics/extensions',
method: 'GET',
headers: {
'Authorization': 'Bearer oAuthHere'
},
json: true
}, function(e,r,b) {
if (e) { console.log(e); } else if (r.statusCode == 200) {
b.data.forEach(function(extension) {
if (extension.type == 'overview_v2') {
request(extension.URL)
.pipe(fs.createWriteStream(extension.extension_id + '.csv'));
}
});
} else { console.log('Failed with a', r.statusCode); }
});
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Fetching Extension Analytics

36. TwitchCon 2018 San Jose, California
The Future of
Twitch Insights

37. TwitchCon 2018 San Jose, California
The Future of Twitch Insights
2 Audience Insights
Deeper understanding of the creators and
viewers that make up your Twitch
Community
3 Competitive Benchmarking
Understand how your games or are
performing vs. other games on Twitch
4 Expanded Extension Developer Insights
More robust insights for Developers that
create Extensions, interactive overlays,
and panels on Twitch
5 Mods Insights
Data, analytics, and insights on
CurseForge for Mod Authors
6 Best Practices & Recommendations
Data-backed best practices for building
on Twitch and positive impacts of
integrations for game developers,
streamers, and viewers
1 Expanded Game Developer Insights
Richer and analytics and KPIs for how your
games are performing on Twitch

38. TwitchCon 2018 San Jose, CaliforniaTwitchCon 2018 San Jose, California

39. Questions?