The document discusses effective Twitch integrations such as Twitch Drops, which reward viewers with in-game items, and Extensions, which enhance the streaming experience with interactive tools. It highlights successful case studies, including the usage of incentive-based rewards and viewer engagement strategies for various games. Additionally, it provides guidelines for developers on how to start leveraging Twitch's resources for better community interaction and game promotion.

1. What Great Twitch
Integrations Look Like

2. Introductions
Shaun McInnis
Publisher & Developer
Strategic Partnerships
Working with game companies to
help them understand how to use
Twitch, one giant cup of coffee at
a time.

3. #TwitchDevDay
Twitch Drops
Reward your viewers with in-game items
using real-time viewer data.

4. #TwitchDevDay
Rocket League
RLCS Fan Rewards

5. #TwitchDevDay
Dooda Hustle

6. #TwitchDevDay
Community-focused items made for a strong
chase element
Effective pre-event promotion drove a surge
of account linking
Reasons to continue watching through the
weekend
Record viewership and impact from linked
viewers
Rocket League
RLCS Fan Rewards

7. #TwitchDevDay
Twitch Drops
WARFRAME - The Great Eidolon Hunt

8. Community Impact

9. #TwitchDevDay
Drops as a way to amplify major content
launch
Initial account linking incentive
Viewer rewards based on streamer’s in-
game activity
Multiple reward tiers encourage ongoing
participation
Warframe
Plains of Eidolon Launch

10. Madden NFL 18

11. #TwitchDevDay
Drops as a way to amplify major content
launch
Initial account linking incentive
Viewer rewards based on streamer’s in-
game activity
Multiple reward tiers encourage ongoing
participation
Madden NFL 18
Plains of Eidolon Launch

12. #TwitchDevDay
Drops Takeaway
Focus on the type of items that will resonate
with your community and get them talking.
Let them be your marketing engine.
Don’t be afraid to combine viewer heartbeat
data with your own internal data to create
unique and highly contextual reward criteria.
Drops isn’t just for your own streams. It can
be a powerful broadcaster spotlight tool to
help your community grow.
If you have a wide library of titles, try using
Drops as a way to cross-promote games
among your whole audience.
There may be a test after this…

13. #TwitchDevDay
Extensions
Interactive overlays and panels installed
directly on the channel page by broadcasters.

16. #TwitchDevDay
Starts by addressing a common broadcaster
problem
Pulls in real-time player data from Destiny 2
API
Widespread adoption among top Destiny 2
broadcasters
One of the most popular Twitch Extensions
since launch
Destiny 2
Armory Overlay by Grab

20. #TwitchDevDay
Hearthstone
Inspect a streamer’s card deck in real-time
Adds accessibility for new players looking to
learn from advanced players
Ties back to game with deck export feature
One of the highest interaction rates of all
Twitch Extensions
Innkeeper by Curse

21. #TwitchDevDay
Extension Takeaways
Just to summarize
Think of a common problem within a game’s
streaming experience and work backwards from it.
What issues do streamer’s face? What issues do
viewers face? Sometimes those are very different
things.
Viewers love broadcasters for their personalities.
How can you expose that personality through an
Extension?
Give viewers tools that encourage them to come
back to the game and apply their new knowledge.

22. #TwitchDevDay
Game Commerce
Sell games and in-game content while
delighting your fans with Twitch Crates.

23. #TwitchDevDay
H1Z1: King of the Hill
Launch of Invitational Crate featuring
streamer-themed cosmetic items
Exclusive Twitch-themed parachute inside
Twitch Crates
Chat badge and emotes based on
community inside jokes
Sharing Twitch Crate contents drove ripple
effect for other viewers
Invitational Crate Launch

24. How to Get Started?

25. #TwitchDevDay
Developer Resources
How to Get Started
Create a Twitch account and log into
dev.twitch.tv
Read our technical documentation at
dev.twitch.tv/docs
Check out our case studies at
blog.twitch.tv
Follow our latest updates at
@TwitchDev

26. Thank you