The document outlines strategies for game developers to leverage the Twitch platform to attract streamers, emphasizing the importance of broadcaster involvement. Key features discussed include personalized experiences, in-game rewards through drops, and the use of Twitch's APIs to enhance game interactivity and support streamer engagement. Developers are encouraged to utilize Twitch analytics to inform their decisions and enhance game experiences for both players and broadcasters.

1. How to use the Twitch
Platform to differentiate your
game for streamers

2. Introductions
Stephen Wang
Director of Game Developer
Solutions
Twitch: the_singleton
Twitter: @Stephen__Wang

3. #TwitchDevDay
How to get Broadcasters to
stream your game 24/7

4. #TwitchDevDay
Welcome
To the New Twitch Developer Platform
Extensions
https://dev.twitch.tv/extensions
New 3rd Party API
https://dev.twitch.tv/docs/api
Drops
https://dev.twitch.tv/drops
New Developer Site
https://dev.twitch.tv

5. I’m a game developer too…

6. Tribal Knowledge
“No feature at Twitch will succeed without leveraging the Broadcaster. And
even if it does, without the broadcaster you are leaving money on the table”
-
Warren Colbert, Director of Product, Community Success at Twitch

7. #TwitchDevDay
Why would a broadcaster
stream my game?
How big is your game community?
How active is your game community?
What is the average conversion rate of
viewers to followers for your game?
What is the average rate of viewers to
subscribers for your game?

8. #TwitchDevDay
The Twitch/Game
Developer Flywheel
Account Linking &
Data Sharing
Games on
Twitch
Analytics
Twitch in
Games

9. #TwitchDevDay
Games on Twitch
Drops
Drops are in-game rewards actions taken on Twitch like watching
X hours of your game
Outcome: Creates incentives for your gamers of to watch a
participating stream
Personalization
Personalization features are Twitch features that are personalized
around user/game data. E.g. Rank badges for your game on
Twitch!
Outcome: Data from your game creates more relevancy
between Broadcasters and gamers
Extensions
Interactive experiences between your gamers and streamers
through your game
Account
Linking & Data
Sharing
Games on
Twitch
Analytics
Twitch in
Games

10. #TwitchDevDay
Twitch In Games
API and SDKs
The Twitch 3rd Party API will allow you to tailor game experiences
around relationships and activities on Twitch
Outcome: Twitch Mode
Twitch Mode is a concept that we developed with broadcasters
around making a game “broadcaster friendly”. This includes
Twitch powered features for when they that allow them to run their
business more effectively. Examples include:
Allowing private game servers with matchmaking that
supports a broadcaster’s Twitch social network
Respecting Twitch channel rules during in-game sessions
(E.g. Bans on Twitch prevent continued grief in game)
Twitch Chat available in-game
Support UGC/mods to allow Broadcaster to for community
created content
Account
Linking & Data
Sharing
Games on
Twitch
Analytics
Twitch in
Games

11. #TwitchDevDay
Why should they play
your game?
Account Linked and shared data with Twitch
Setup personalization so my gamers show their rank when they
are in social channels, create drops campaigns to drive more
engagement, and create extensions to fuel interactivity when
streaming my game.
Leverage Twitch Analytics to make decisions about how to
integrate more on Twitch and in-game.
Use Helix and SDKs to create more broad reaching social features
and make the in-game experience more broadcaster friendly.
Account
Linking & Data
Sharing
Games on
Twitch
Analytics
Twitch in
Games

12. #TwitchDevDay
Thank you