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Making Your Game a Success With Twitch

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Twitch Developers
Twitch Developers

Make your game more engaging, grow your user base, and generate additional revenue by integrating Twitch into your game.

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Tim Aldridge
 Director - Game Mods/UGC
Making your Game a Success with Twitch
TwitchCon 2018 San Jose, California Real Talk
TwitchCon 2018 San Jose, California IT’S COMPETITIVE OUT THERE The Number of Games in the Market has Increased YoY 1,700+ 2014 3,000+ 2015 4,200+ 2016 7,800+ 2017 https://www.polygon.com/2018/1/10/16873446/steam-release-dates-2017
What this means… It’s hard to acquire new players It’s hard to retain these players This will impact your bottom- line revenue
TwitchCon 2018 San Jose, California How Twitch Can Help?
Viewers on Twitch Your Game Players
Making Your Game a Success With Twitch
TwitchCon 2018 San Jose, California Twitch Identity Prime Drops Extensions Build a foundation Acquire new users Cheering Analytics Mods Retain your players Your Awesome Game
TwitchCon 2018 San Jose, California Twitch Identity Prime Drops Extensions Cheering Analytics Mods Your Awesome Game Build a foundation Acquire new users Retain your players
TwitchCon 2018 San Jose, California Build a Foundation
TwitchCon 2018 San Jose, California “Twitch Mode”
 with API & Identity -Game identity -Foundation to all integrations -Easy to do through OAuth -“Twitch Mode” through account linking
TwitchCon 2018 San Jose, California Acquire New Users
TwitchCon 2018 San Jose, California - Increased awareness - Outreach to millions of Prime members - Promotion on Twitch and Amazon - Fornite, Overwatch, Warframe Twitch Prime ACQUIRE NEW USERS
TwitchCon 2018 San Jose, California - Encourages new users to try the game - Build value before owning the game - Cross promote among all your brands - Account link with your identity system Drops ACQUIRE NEW USERS
TwitchCon 2018 San Jose, California - Create lean-in entertainment experiences using interactive apps for live streaming - Passively educate users while they enjoy the game, becoming an active audience member - Prompt interactions to encourage further exploration within your game later Extensions ACQUIRE NEW USERS
TwitchCon 2018 San Jose, California CASE STUDY - Inspect a streamer’s card deck in real-time - Adds accessibility for new players looking to learn from advanced players - One of the highest interaction rates of all Twitch Extensions Moving Beyond The Cards
Making Your Game a Success With Twitch
Making Your Game a Success With Twitch
TwitchCon 2018 San Jose, California CASE STUDY Building Your Own Inventory - Allows your viewers to view the level seed and items you pick up while playing Binding of Isaac: Rebirth/AB+ - Catches viewers up on the state of the game - Teaches new players items that can be found in the game and what they do
TwitchCon 2018 San Jose, California Retain Your Players
TwitchCon 2018 San Jose, California RETAIN YOUR PLAYERS Cheering Integrations - Players cheer Bits for in-game moments - Reward them with special in- game items - Example: Overwatch League, Heroes HGC
TwitchCon 2018 San Jose, California - No where else can you get analytics on what a viewer is doing when they are not playing your game - Bethesda saw a 500+% increase in minutes watched - Rocket League saw a peak of 196 peak watchers, many of which became first-time players later RETAIN YOUR PLAYERS Analytics via Drops
TwitchCon 2018 San Jose, California THROUGH THE POWER OF MODS - Breathes new life into the game - Players enjoy the core game and UGC - Increases longevity Mods and CurseForge
TwitchCon 2018 San Jose, California Bringing it All Together
Blur the lines between watching and playing
TwitchCon 2018 San Jose, California Self-service commentary
TwitchCon 2018 San Jose, California Lean-in interactivity
Alter game conditions
Becoming the player
Extending a game’s lifecycle
TwitchCon 2018 San Jose, California How Do We Measure Success?
TwitchCon 2018 San Jose, California Games Overview Report Understand KPIs about broadcasters, viewers, chat engagement, Extensions, and clip metrics Accessible via CSV download or via the Get Game Analytics endpoint Insights Quarterly Twitch Insights Developers can access automated insights about their game’s reach, engagement, and community on Twitch and learn about our different features and developer integrations (e.g., Extensions, Drops, etc.)
TwitchCon 2018 San Jose, California Recap
TwitchCon 2018 San Jose, California Twitch Identity Prime Drops Extensions Build a foundation Acquire new users Cheering Analytics Mods Retain your players Your Awesome Game
Learn more about all the products in this talk at the Developer Showcase. Visit dev.twitch.tv to get started! Follow me: aldrt@twitch.tv @telshin What will you build?

More Related Content

Making Your Game a Success With Twitch

  • 2. Making your Game a Success with Twitch
  • 3. TwitchCon 2018 San Jose, California Real Talk
  • 4. TwitchCon 2018 San Jose, California IT’S COMPETITIVE OUT THERE The Number of Games in the Market has Increased YoY 1,700+ 2014 3,000+ 2015 4,200+ 2016 7,800+ 2017 https://www.polygon.com/2018/1/10/16873446/steam-release-dates-2017
  • 5. What this means… It’s hard to acquire new players It’s hard to retain these players This will impact your bottom- line revenue
  • 6. TwitchCon 2018 San Jose, California How Twitch Can Help?
  • 9. TwitchCon 2018 San Jose, California Twitch Identity Prime Drops Extensions Build a foundation Acquire new users Cheering Analytics Mods Retain your players Your Awesome Game
  • 10. TwitchCon 2018 San Jose, California Twitch Identity Prime Drops Extensions Cheering Analytics Mods Your Awesome Game Build a foundation Acquire new users Retain your players
  • 11. TwitchCon 2018 San Jose, California Build a Foundation
  • 12. TwitchCon 2018 San Jose, California “Twitch Mode”
 with API & Identity -Game identity -Foundation to all integrations -Easy to do through OAuth -“Twitch Mode” through account linking
  • 13. TwitchCon 2018 San Jose, California Acquire New Users
  • 14. TwitchCon 2018 San Jose, California - Increased awareness - Outreach to millions of Prime members - Promotion on Twitch and Amazon - Fornite, Overwatch, Warframe Twitch Prime ACQUIRE NEW USERS
  • 15. TwitchCon 2018 San Jose, California - Encourages new users to try the game - Build value before owning the game - Cross promote among all your brands - Account link with your identity system Drops ACQUIRE NEW USERS
  • 16. TwitchCon 2018 San Jose, California - Create lean-in entertainment experiences using interactive apps for live streaming - Passively educate users while they enjoy the game, becoming an active audience member - Prompt interactions to encourage further exploration within your game later Extensions ACQUIRE NEW USERS
  • 17. TwitchCon 2018 San Jose, California CASE STUDY - Inspect a streamer’s card deck in real-time - Adds accessibility for new players looking to learn from advanced players - One of the highest interaction rates of all Twitch Extensions Moving Beyond The Cards
  • 20. TwitchCon 2018 San Jose, California CASE STUDY Building Your Own Inventory - Allows your viewers to view the level seed and items you pick up while playing Binding of Isaac: Rebirth/AB+ - Catches viewers up on the state of the game - Teaches new players items that can be found in the game and what they do
  • 21. TwitchCon 2018 San Jose, California Retain Your Players
  • 22. TwitchCon 2018 San Jose, California RETAIN YOUR PLAYERS Cheering Integrations - Players cheer Bits for in-game moments - Reward them with special in- game items - Example: Overwatch League, Heroes HGC
  • 23. TwitchCon 2018 San Jose, California - No where else can you get analytics on what a viewer is doing when they are not playing your game - Bethesda saw a 500+% increase in minutes watched - Rocket League saw a peak of 196 peak watchers, many of which became first-time players later RETAIN YOUR PLAYERS Analytics via Drops
  • 24. TwitchCon 2018 San Jose, California THROUGH THE POWER OF MODS - Breathes new life into the game - Players enjoy the core game and UGC - Increases longevity Mods and CurseForge
  • 25. TwitchCon 2018 San Jose, California Bringing it All Together
  • 26. Blur the lines between watching and playing
  • 27. TwitchCon 2018 San Jose, California Self-service commentary
  • 28. TwitchCon 2018 San Jose, California Lean-in interactivity
  • 31. Extending a game’s lifecycle
  • 32. TwitchCon 2018 San Jose, California How Do We Measure Success?
  • 33. TwitchCon 2018 San Jose, California Games Overview Report Understand KPIs about broadcasters, viewers, chat engagement, Extensions, and clip metrics Accessible via CSV download or via the Get Game Analytics endpoint Insights Quarterly Twitch Insights Developers can access automated insights about their game’s reach, engagement, and community on Twitch and learn about our different features and developer integrations (e.g., Extensions, Drops, etc.)
  • 34. TwitchCon 2018 San Jose, California Recap
  • 35. TwitchCon 2018 San Jose, California Twitch Identity Prime Drops Extensions Build a foundation Acquire new users Cheering Analytics Mods Retain your players Your Awesome Game
  • 36. Learn more about all the products in this talk at the Developer Showcase. Visit dev.twitch.tv to get started! Follow me: aldrt@twitch.tv @telshin What will you build?