2. What can social media do for business? the number of hours the average person spends on social media sites per month. This equates to 22% of all time online.* Turn those hours into opportunity. *April 2010 Nielsenwire 6.0
3. Age of Collaboration We have moved from the age of information to the age of collaboration People are no longer web users, but rather web participants Search Ask Listen Teamwork Relationship Read Conversation Business eBusiness WeBusiness
4. Create a Think Tank Social media first gained attention in business as a marketing tool, but can also be a powerful tool for innovation Companies are no longer the only ones putting information on the internet 25% of search results for the world’s 20 largest brands were links to user-generated content* Leverage User-Generated Content : Group-Sourcing share ideas, collaborate on tasks, and incorporate feedback *Click Z stats magazine, June 8 2009
13. Case Study : Social Media at IBM 0 Corporate Blogs or Corporate Twitter Accounts 17,000 Internal Blogs 100,000 registered members in the blogging community 1000s IBMer tweeters 53,000 members on SocialBlue (internal Facebook program) Employee-led Self-policing. No formal guidelines regarding brand messaging Employees can talk to each other and customers without intervention. Use ranges from sharing of personal photos to satirical office videos to formal presentations and discussions on products. IBM truly brought Watson’s original slogan into the 21st century, encouraging employees to THINK as a community
14. Call to Action Be proactive, not reactive Social media is going to be the next major force in how we do business. If we engage it now we will control it, before it controls us. Businesses need to transform the way they think about community within the company, partners and clients and how to engage these conversations.
15. Why do we need this role? Marketing: The power has shifted 66% of brand touch points are now generated by customers* The traditional marketing model is being challenged Take Informed Risks Learn form successes and mistakes Listen to all viewpoints Embrace change This is a high velocity tool Time spent on social media sites is up by 66% in the past year*. We do not want to be left out of the conversations that it creates. *McKinsey Quarterly, July 2009
16. What makes this role special to us NOW? One company, one vision Interact as a single community Big world, small community As we grow, we can remain connected Use as part of change management stratagem *April 2010 Nielsenwire
17. Business 2.0 How is social media changing the way businesses do business? Social media ENGAGES Employee engagement Customer engagement Engagement leads to EMPOWERMENT Employee contributions counting The customer’s voice being heard Engagement leads to EXCHANGE A company is not just a brand, it is a personality Two-way conversation Building community Engage. Empower. Exchange
