This document summarizes a webinar on sentiment analysis. It introduces the speakers which include experts from various companies in social media and analytics. It also previews some of the content to be covered, including sentiment phrase clouds and overlap analysis on topics like "gluten free" and "protein" as well as a discussion on using deep listening to personalize engagement and identify influencers.

1. What’s Next with Sentiment
Analysis?
#SMTLive

2. #SMTLive
Thank You to Our Sponsor
@Tracx

3. #SMTLive
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Follow
along
and
share
your
thoughts
on
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at
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Submit
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in
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4. #SMTLive
Our Speakers
Robin
Carey
founded
Social
Media
Today,
LLC,
one
of
the
first
companies
to
manage
online
B2B
communi=es
that
connect
large
organiza=ons
with
people
they
want
to
influence.
A
veteran
of
the
big-­‐book
print
media
world
that
included
Fortune,
Newsweek
and
BusinessWeek,
she
had
built
her
reputa=on
on
architec=ng
powerful
strategies
that
delivered
to
blue-­‐chip
corporate
clients
and
their
agencies
ways
to
connect
with
their
customers,
and
equally
importantly,
their
customers’
trusted
influencers.
@RobinCarey
Eric
Forst
serves
as
Vice
President,
Client
Services
for
Tracx.
Previously,
he
was
Chief
Sales
Officer
of
Synapsify,
Inc.,
a
text-­‐analy=cs
company
and
he
was
VP
business
development
for
Banyan
Branch
(now
DeloiTe
Digital),
a
social
media
agency.
Eric
has
deep
experience
in
SaaS
plaWorms
for
digital
and
social
media
marke=ng,
having
headed
agency
partnerships
and
territory
sales
for
Visible
Technologies,
a
social
media
analy=cs
plaWorm.
@eforst
Cheryl
Contee,
CEO
at
Fission
Strategy
and
co-­‐founder
of
ATen=ve.ly,
specializes
in
helping
non-­‐profit
organiza=ons
and
founda=ons
use
social
media
to
create
social
good.
She
was
also
the
co-­‐founder
of
Jack
and
Jill
Poli=cs
wri=ng
as
“Jill
Tubman”
on
one
of
the
top
black
blogs
online.
Cheryl
was
recently
named
as
an
Affiliate
of
Harvard
University's
Berkman
Center
for
Internet
&
Society.
Cheryl
is
included
in
The
Root
100
list
of
established
and
emerging
African-­‐American
leaders.
@ch3ryl
Frank
Co?gnola.
As
part
of
Mondelēz
Interna=onal’s
CIS
(Consumer
Insight
and
Strategy)
Group,
Frank
focuses
on
three
key
areas:
(1)
Global
Analy=cs;
(2)
Social
Media
Listening
and
Measurement,
and;
(2)
Media
op=miza=on.
His
efforts
to
develop
both
free
and
paid
listening
plaWorms
and
insights
have
led
to
the
integra=on
and
usage
of
such
research
into
tradi=onal
“asking”
research
and
shopper
insights
at
the
company.
@fco24

5. #SMTLive
Phrase Cloud
“gluten
free”

6. #SMTLive
Phrase Cloud
“protein”

7. #SMTLive
Sentiment Phrase Clouds
“gluten
free”
“protein”

8. #SMTLive
Overlap Analysis

9. Bridge the Gap with Deep Listening
Personalized Messages!
Increased Engagement!
#SMTLive
Identify Influencers!

11. Connect the Dots Now!
Imperfect science – don’t wait!!
#SMTLive
Deep listening!
Personalized Engagement!

12. #SMTLive
Our Speakers
Robin
Carey
founded
Social
Media
Today,
LLC,
one
of
the
first
companies
to
manage
online
B2B
communi=es
that
connect
large
organiza=ons
with
people
they
want
to
influence.
A
veteran
of
the
big-­‐book
print
media
world
that
included
Fortune,
Newsweek
and
BusinessWeek,
she
had
built
her
reputa=on
on
architec=ng
powerful
strategies
that
delivered
to
blue-­‐chip
corporate
clients
and
their
agencies
ways
to
connect
with
their
customers,
and
equally
importantly,
their
customers’
trusted
influencers.
@RobinCarey
Eric
Forst
serves
as
Vice
President,
Client
Services
for
Tracx.
Previously,
he
was
Chief
Sales
Officer
of
Synapsify,
Inc.,
a
text-­‐analy=cs
company
and
he
was
VP
business
development
for
Banyan
Branch
(now
DeloiTe
Digital),
a
social
media
agency.
Eric
has
deep
experience
in
SaaS
plaWorms
for
digital
and
social
media
marke=ng,
having
headed
agency
partnerships
and
territory
sales
for
Visible
Technologies,
a
social
media
analy=cs
plaWorm.
@eforst
Cheryl
Contee,
CEO
at
Fission
Strategy
and
co-­‐founder
of
ATen=ve.ly,
specializes
in
helping
non-­‐profit
organiza=ons
and
founda=ons
use
social
media
to
create
social
good.
She
was
also
the
co-­‐founder
of
Jack
and
Jill
Poli=cs
wri=ng
as
“Jill
Tubman”
on
one
of
the
top
black
blogs
online.
Cheryl
was
recently
named
as
an
Affiliate
of
Harvard
University's
Berkman
Center
for
Internet
&
Society.
Cheryl
is
included
in
The
Root
100
list
of
established
and
emerging
African-­‐American
leaders.
@ch3ryl
Frank
Co?gnola.
As
part
of
Mondelēz
Interna=onal’s
CIS
(Consumer
Insight
and
Strategy)
Group,
Frank
focuses
on
three
key
areas:
(1)
Global
Analy=cs;
(2)
Social
Media
Listening
and
Measurement,
and;
(2)
Media
op=miza=on.
His
efforts
to
develop
both
free
and
paid
listening
plaWorms
and
insights
have
led
to
the
integra=on
and
usage
of
such
research
into
tradi=onal
“asking”
research
and
shopper
insights
at
the
company.
@fco24

13. #SMTLive
Thank You to Our Sponsor
@Tracx

14. #SMTLive
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