The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
How Open is Eating the World (Gordon Haff) ProductCamp Boston May 2013ProductCamp Boston
How Open is Eating the World (and What it Means for Marketing)
Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.
This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications, both of working with open and competing with it.
This presentation will have a broader scope and will focus less on the technical aspects, but it will have common threads with this one that I presented at the Linux Collaboration Summit in San Francisco earlier in April: http://bitmason.blogspot.com/2013/04/my-presentation-from-linux.html
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
How Open is Eating the World (Gordon Haff) ProductCamp Boston May 2013ProductCamp Boston
How Open is Eating the World (and What it Means for Marketing)
Open source has been one of the biggest stories in the world of software over the past decade and more. And, today, the principles underpinning the open source software movement are cropping up in more and more different forms in more and more different places. If you have any connection to marketing in just about any field, these trends are affecting you.
This presentation will take you through what open source really means. (Hint, it's not just free software.) It will discuss the bigger trends around openness and collaboration. And it will look at some of the business model implications, both of working with open and competing with it.
This presentation will have a broader scope and will focus less on the technical aspects, but it will have common threads with this one that I presented at the Linux Collaboration Summit in San Francisco earlier in April: http://bitmason.blogspot.com/2013/04/my-presentation-from-linux.html
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
ENGAGE draws on the experience and knowledge of over 40 leaders and practitioners in the field who are using networks to create change; digs into the deep pool of writing on the topic; and mines the significant experience in working with networks that is resident in both Monitor Institute and The Rockefeller Foundation. The result is an aggregation and synthesis of some of the leading thinking in both the theory and practice of engaging with networks as a grantmaker.
Visit: http://engage.rockefellerfoundation.org/ to see more.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
ENGAGE draws on the experience and knowledge of over 40 leaders and practitioners in the field who are using networks to create change; digs into the deep pool of writing on the topic; and mines the significant experience in working with networks that is resident in both Monitor Institute and The Rockefeller Foundation. The result is an aggregation and synthesis of some of the leading thinking in both the theory and practice of engaging with networks as a grantmaker.
Visit: http://engage.rockefellerfoundation.org/ to see more.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
How real and relevenent is social media as a recruitment channel for global recruiters. This presentation at Teneo's Future of Recruitment Seminar in Barcelona 2011 gives real insight into how it is being used and outline strategies to help recruiters.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
8. White Paper Social Networking for Competitive Advantage How professional services firms differentiate themselves to win work, recruit, and retain talent Regina M. Connell Barbara D. Shuck, FSMPS, CPSM Marion Thatch, FSMPS, CPSM July 2009 The content in this White Paper applies primarily to the following SMPS Domains of Practice: Domain 1: Marketing Research Domain 2: Strategic/Business/Marketing Planning Domain 3: Client and Business Development Domain 5: Promotional Activity
9. How Do Firms Use Social Networking? SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch Marketing Professionals are using social media
10. What Social Networking Tools Are Used? What sites are you using? SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch
11. What Prevents Firms from Using Social Media? What are your concerns about social media in your company? SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch
12. What social networking sites are being used? 40% of respondents used social networking for recruiting SMPS Foundation, White Paper, “Social Networking for Competitive Advantage,” July 2009, www.smps.org/foundresearch
21. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. Wide Net = Interrupt Messaging
22. Prospects using search tools for info Experts on Social Media platforms Customer habits changing Our techniques must change MUCH better than interrupting! Be Where They Want, When They Want
23. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. ScanSource, Inc. Whose Responsibility is Social Media?
24. ScanSource, Inc. Look Overwhelming? Custom mix for your company Where are your partners communicating?
35. The Customer is in Charge What Happens in Vegas… • Fish Bowl • Evaluate • How you run your business becomes your marketing campaign.
36. The Customer is in Charge! (Fix your website) 80% of Decision Makers and 75% of Contributors believe THEY found their Solution Provider! 80% We found Solution Provider 20% Solution Provider found us 75% We found Solution Provider 25% Solution Provider found us
37.
38.
39. THANK YOU William Paolillo, 917-423-5653 [email_address] Jennifer Turner, 516-808-3826 webtique@yahoo.com @webtique
40.
Editor's Notes
Agenda for presentation…tell them what you are going to tell them.
Social Media, So what? Social Media, your business, Why does it matter? Net Promoter, why you came…
Ultimate question Bulls eye, dollars, book title of slide how you drive your business would you recommend my company to a friend Net Promoter, benefits: improve scores, rating fans, refer a friend to your business, people are doing business with people. Are you using it to market your firm? 50% of firms are using it! When bulls eye comes in a note also should say, it’s where ever you get your $$$ from What tools do we have to get us there? Animate this as the last piece.
society of marketing …they have a white paper, reference the white paper New way of marketing – social media How do you get invited to the dance? Talk about how quickly this has spread… DOES THIS SIMPLY IF FOR YOU? Are you ready to jump in? Social Networking can be overwhelming social network tsunami?
Society of …lead my Ron Worth, sponsored white papers…
How do firms use social networking. Marketing firms are using Ask: If you are , How are you using it? Inform or educate the public and your current customers Provide customer service or help using a product or service Convey a sense of company personality and Culture Entertain readers and customers Drive users to take action Encourage dialogue with current and potential customers
Social media allows 2 way conversation. Utilizing free social media tools and placements is more timely and cost effective than traditional advertising. Companies should leverage the “Tom Sawyer approach” like CNN and ESPN have and let fanatics contribute to your product show or service. Coke and Mentos Define closed social network Private networks Broad Social Broad Professional networks Blogs, Vlogs or podcasts
Social media enables frustrated customer to instantly post their frustrations Negative comments and posts are easier for companies to find with social media. Hence those companies have more time to focus on the solution rather than spending time finding the problem. Social media is helping to drive the transformation of mobile devices being the dominant internet access point instead of computers. Inferior companies can no longer hide behind massive marketing budgets.
Linked In Dominates ! 40% of respondents used social networking for recruiting, Not all marketers are knowledgeable or familiar about their firms’ recruiting practices Not all marketers are knowledgeable or familiar about their firms’ recruiting practices.
Add graphic
Use this talk about twitter About ½ hour, Old rule of thumb was that a person who had a bad experience would tell 6-10 people about it. If you take that and assume that 10% of the people following someone will pass it along, then you get the # 10 (100x.10 = 10) 10 people will be influenced directly If those 10 also have 100 followers and only 5% pick it up, then another 50 will be influenced indirectly, and so it goes on down the line.
So what? The U tube video, how could you use instructional video’s, to drive your brand …competitive advantage, brand
Linked in, drives brand people, use Ron Worth’s profile…
Use Ron Worth for Twitter use him and his followers and show the exponential growth…
So what?
Change the graphic
Change graphics change the orange
eMail Marketing Employees are bombarded with eMails What do you do with all these emails? You Delete them!
Doesn’t’ like this slide, whose responsibility is social media Use handheld device image, job sites, construction images change image on right
Good slide
Life at HOK Blog: received inquiries from people looking for jobs. Online friendships and conversations are better connecting HOK’s people around the firm – fostering collaboration. Facebook – HOK Careers on Facebook has 400 fans, designed to give recruits an opportunity to be a part of HOK’s Facebook Community and ask questions about what it’s like to work there LinkedIn: Secondary tool to Facebook, allows employees to professionally network with each other and potential clients VisualCV: is a supplementary recruiting tool to the firms careers homepage. Allows applicants to submit interactive multimedia resumes.
Facebook Queen Chief Executive Tweeter Lord of the Flickr
We want to have a public life and a private life, social media does away with that. What should you do? At least fix your web site. What can you do? Like Coke/Mentos The good get better, the bad get found out.
Social Media puts your firm where customers can find you, talk about you, buy from you • The right location, the right story, the right tactics = profits • From seekers of customers, to seekers of solutions! • Online and Word of Mouth
How Social Networking can be used by your firm Monitor and stay abreast of social media in general, and social media in your industry in particular . Monitor your reputation online Establish policies, guidelines, and training.
Foster open, two way conversations than unilateral …put in speakers notes, Social media enables a 2 way conversation (key point) Consumers are looking for recommendations…. Today 76% of consumers rely on what others say, while 15% rely on advertising. How Social Networking can be used by your firm Monitor and stay abreast of social media in general, and social media in your industry in particular . Monitor your reputation online Establish policies, guidelines, and training. p. 59, points 3 and 6 social media is the new inbox Consumers want to take ownership of your brand and brag about your products, let them P. 87, point 1, open, two way conversations than unilateral …put in speakers notes, Social media enables a 2 way conversation (key point) P 118, consumers are looking for recommendations…. Today 76% of consumers
Add image of all the web sites Add pic of each of HOK’s sites.