YOU Lead Technology - Technology Leads YOU... concerning creativity, technology, business concepts, for University of Waterloo Stratford Campus by Dr. David H. Jacobson

1. www.pwc.com
YOU Lead Technology –
Technology Leads YOU...
concerning creativity, technology,
business concepts, for University of
Waterloo, Stratford campus
Dr David H. Jacobson
Director - Emerging Technologies, PwC
david.h.jacobson@ca.pwc.com
Thursday, January 27, 2011

2. Borderless digital communication and participation
• 2007: The age of Ubiquitous Participation (UP!)* begins;
• 2008, 2009: The Selfsumer* emerges;
• 2010:  Borderless digital mobility*;
• 2011:  Borderless mind*; Borderless cross-linking*.
And isn’t this what Stratford is all about?
* PwC defined concepts
PwC Slide 2

3. What to expect from broadband
PwC Slide 3

4. Wi-Fi –Direct
• Wi-Fi Alliance®;
• Link devices direct by Wi-Fi;
• Bluetooth killer?
PwC Slide 4

5. Borderless camcorder - in space and time
• Click and the last 30 seconds go
to your chosen destinations.
Looxcie
PwC Slide 5

6. Mobile TV
• LG's mobile digital television that
can receive a signal even in a moving
vehicle;
• Advanced TV Systems Committee
Standards for Digital mobile TV.
PwC Slide 6

7. Borderless social networking - established
Brian Solis and Research Capital
PwC Slide 7

8. Borderless social enterprise – emerging
PwC US 2009
PwC Slide 8

9. Borderless digital mobility
• Intimate devices*:
 24/7;
 High-speed networks;
 Location, directionally and movement aware;
 Cross-linking experiences;
 Easy interface, “touch and go”;
 Transform and emerge*.
• Gesture technologies;
• Out-of-home (e.g. in-store applications);
• Beyond-the-microcosm effectiveness.
* PwC defined concepts
PwC Slide 9

10. Borderless pathology
http://blumcenter.berkeley.edu/global-poverty-initiatives/mobile-phones-rural-
PwC
health/remote-disease-diagnosis Slide 10

11. Borderless astronomy – Starwalk the sky above
http://www.youtube.com/watch?v=NgCkXUecS14
PwC Slide 11

12. Borderless augmented reality – real estate and rentals
PwC Slide 12

13. Borderless store. Suggestions, advice and checkout
PwC Springboard Networks Slide 13

14. Factors influencing US Internet users’ financial
decisions
PwC Slide 14

15. Mobile devices – a continuum of capabilities
• Smart phones – 24/7; in-the-hand; location; orientation;
• Tablets – larger-screen; higher capacity and speed;
• Business tablets;
• Laptops and sub-laptops – full work and leisure.
PwC Slide 15

16. Pad/reader varieties
PwC IEEE Spectrum Slide 16

17. BlackBerry PlayBook and HP Slate 500
An “eye” in both
directions!
Also two “eye” and fully featured Windows 7!
PwC Slide 17

18. Borderless purchasing - mobile pumping eBay
• Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones;
• Even a Lamborghini for $350 000;
• Mobile ordering, bidding, negotiating and payment ;
• eBay expects to top $1.5B in mobile sales this year.
FierceMobile
PwC Slide 18

19. Mobile commerce
• Selfsumers are ready;
• Ease of use;
• Complementary to other forms of ordering and payment;
• Travelling, geo-positioned, in-the-moment, exclusive offers;
• Comparison and group buying;
• Mechanisms: location; speed; devices; payment; participative
multimedia;
• Unique websites.
PwC Slide 19

20. Borderless mobile payment
Paymo by Boku
A type of Premium SMS
Square dongle on iPhone, iPad, Android
Enstream
Zoompass
wallet
…by mFoundry
PwC Slide 20

21. Borderless group buying – social networking in action
• GroupOn, The Point and LivingSocial
PwC Slide 21

22. E-commerce scene changes – Oracle buys ATG
Courtesy ATG
PwC Slide 22

23. Multiple stimuli
• Compared to consumers who had only seen a TV ad for a specific
drug, consumers who had seen both a TV and online ad were twice
as likely to ask their doctor about it.
Nielsen
PwC Slide 23

24. The new commerce “King” is a triplet!
• Multiple stimuli;
• Participation;
• Completing “The Transaction”!
PwC Slide 24

25. Borderless persistent sales “person” – a step too far?
• Shoes that Julie Matlin recently saw on Zappos.com were kind of
cute. But she wasn’t ready to buy and left the site.
• Then the shoes started to follow her everywhere she went online.
Zappos had unleashed a persistent salesperson!
New York Times
PwC Slide 25

26. Borderless privacy: whither or wither privacy?
• Digital Due Process Coalition pushing US Congress to modernize
privacy laws;
• Includes Microsoft, Google, EFF (Electronic Frontier Foundation),
ACLU (American Civil Liberties Union), eBay;
• Privacy not adequately protected; could slow businesses in using
cloud computing, mobile applications.
PwC Slide 26

27. Borderless regulatory and compliance risk
• In July 2010, the U.S. Food & Drug Administration cracked down
on Novartis for using online applications such as Facebook Share
and Share This;
• The FDA said Novartis failed to meet regulatory and compliance
standards when it asked consumers to tell friends and family about
a cancer drug;
• Failed to communicate risk information.
PwC Slide 27

28. Technology and human behaviour
Research and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University of
Chicago
PwC Slide 28

29. Online videos are streeeetching in length. Why?
• Engaging the Selfsumer by capturing intention;
• Higher-speed wired and mobile access to the Internet;
• Larger screens on smartphones and tablets;
• Mobile tablet/pad touch screens;
• The beginning of portable/inbuilt smartphone projectors.
PwC Slide 29

30. Capturing intention – emotions the key
http://www.youtube.com/watch?v=Zxa6P73Awcg&feature=related
PwC Slide 30

31. Capturing intention 2 – emotions the key
http://www.youtube.com/watch?v=lqT_dPApj9U
PwC Slide 31

32. Backwards and forwards – playing with emotions
http://www.youtube.com/watch?v=42E2fAWM6rA
PwC Slide 32

33. When video is a killer app – capturing emotions
http://www.youtube.com/watch?v=gmxqK8hKPNs
PwC Slide 33

34. Borderless cross-linking of experiences
• Takes you to quite a
sexy video featuring
Jeans X;
• What are the
advantages of this?
PwC Slide 34

35. Borderless next-gen ebooks and Stratford Campus*
• Imagine reading Macbeth as a next-gen. e-book;
• Lady Macbeth's soliloquy: "Out, damn'd spot! out, I say!—"
• Touch this passage and be taken to a choice of streaming video
clips of famous actresses playing this scene*;
• Video yourself and ask for a critique of your performance.
* PwC defined concepts
PwC Slide 35

36. Mobility is borderless – applicable at Stratford
• GestureTek – Toronto;
• Kinect – Microsoft
http://www.youtube.com/watch?v=Mf44bWQr3jc
PwC Slide 36

37. Scalable Video Coding – high-quality video and audio
in video conferencing
Global IP Solutions: 10% packet loss
PwC Slide 37

38. Harvard de-icing is pre-de-icing
• Nanostructured materials repel water droplets before they have a chance to
freeze;
• Down to -30C.
PwC Slide 38

39. Silicon optical tranceivers
INTEL
PwC Slide 39

40. Nanotechnology moving in
• Display made by LG is 4.6 centimeters by
centimeters;
• Better color from integration of nanomaterials
using quantum dots into the backlight;
• The quantum dots are contained in capillaries
made by Nanosys.
Technology Review (top); Nanosys (bottom)
PwC Slide 40

41. Nanowire transistors
Nanowire transistors on plastic substrates.
Junginn Sohn, Cambridge Nanoscience Center
PwC Slide 41

42. Of perfect batteries and practicalities
• Greater surface area using nanotechnologies – higher energy density;
• Quick-charge time – but can you charge it?;
• Dip an ordinary piece of paper into ink infused with carbon nanotubes
and silver nanowires, and it turns into a battery or supercapacitor.
Crumple the piece of paper, and it still works. Stanford
PwC Slide 42

43. Borderless fuel conservation
Aviationchatter.com
PwC Slide 43

44. Borderless internal combustion – what, no hybrid?
• Mazda and others - super-efficient, 70mpg;
• Ford, Mazda spraying fuel at high pressure directly into the
engine's combustion chamber rather than input port;
• Avoids pre-ignition, enables use of high compression ratio.
Aviationchatter.com
PwC Slide 44

45. Computers, robotics, 3D-vision, sensors, adaptive
control
http://www.youtube.com/watch?v=cHJJQ0zNNOM
PwC Slide 45

46. How innovation goes – to success
• When you start looking at a problem and it seems really simple your
solutions are way too oversimplified, and they don't work;
• Then you get into the problem, and you see it's really complicated. And
you come up with convoluted solutions which work for a while;
• The really great innovator will keep on going and find the key, underlying
principle/concept of the problem and come up with a beautiful elegant
solution that works. Steve Jobs, paraphrased, 1984
PwC Slide 46

47. YOU Lead Technology – Technology Leads YOU!
Thank you!
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