Ym2 assignment 161 mobile cong veo thuy tien
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This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has expanded to become the central platform, driving user activities and interactions in real-time through location-based services and content optimization across social media and search channels. By leveraging this combination of mobile, social media, and search, marketers can increase brand awareness, engagement, and sales conversions.
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Ym2 assignment 161 mobile cong veo thuy tien
This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has become the central platform for all consumer touchpoints and activities. The integration of mobile, social media, and search has increased interaction, reach, and engagement through real-time, location-based capabilities. A case study demonstrated how optimizing a mobile site for social sharing and search led to increased brand recognition, site visitors, and sales.
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This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has become the central platform for all consumer touchpoints and activities. The integration of mobile, social media, and search has increased interaction, reach, and engagement through real-time, location-based capabilities. A case study demonstrated how optimizing a mobile site for social sharing and search led to increased brand recognition, site visitors, and sales.
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- Text messaging is more popular than mobile calls, with 1.5 billion texts sent daily in the US. Mobile users are open to marketing messages that match how they normally communicate.
- Cellit Marketing is a mobile marketing agency that has been in business since 2004. They have over 800 clients and have sent over 15 million SMS messages.
- Cellit takes a consultative, multi-channel approach to mobile campaigns. Their intelligent platform aims to provide the best user experience across many device types.
- Cellit helps clients engage customers through contests, offers, reservations and information requests using SMS, mobile web,
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The document outlines a marketing campaign for a new bottled white tea brand called TREASURE aimed at women aged 27-35. The 3 phase campaign begins with (1) a Facebook app that shows how stress can accelerate aging to trigger fears of aging, then (2) a sampling bus tour that provides samples of TREASURE tea to experience its calming effects, and (3) concludes with the release of a music video celebrating TREASURE for helping women stay young by keeping calm and taking care of themselves. The goal is to introduce TREASURE as a mental stabilizer that can prevent aging caused by losing balance in life.
Young Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, Vân
This document discusses brand positioning and extended brand positioning. It begins by defining key elements of brand positioning including brand essence, brand key, target audience, benefits, competitive environment, reasons to believe, and brand positioning statement. Examples of brand positioning statements are provided for different brands like DWL, Sunsilk, and Asus. It then discusses how brands can extend their positioning by exploring new target audiences, benefits, competitive environments, or values while staying aligned with their brand essence. Both successful extensions like Nintendo Wii and failures like New Coke are examined. The document emphasizes that brand extensions should follow a brand's DNA and not dilute the existing positioning.
Young Marketers elite 3 - Graduation Individual test 2 - Giang
Young Marketers elite 3 - Graduation Individual test 2 - Giang
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Young Marketers Elite 3 - Assignment 4.1 - Nhóm 1 - Giang, Hậu, Liêm
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Mobile marketing is a digital marketing strategy that uses mobile devices like smartphones and tablets to promote products and services. It involves using various channels like websites, email, SMS, social media and mobile apps. Effective mobile marketing requires understanding the mobile audience and designing content optimized for mobile. Location-based marketing uses location services along with mobile marketing and contextual marketing to provide targeted ads based on a user's location and online activity. Augmented reality integrates digital information into the real world in real-time to enhance a user's experience.
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Mobile marketing in India has grown dramatically, with advertising volume increasing 260% since 2013. The Android platform has 41.7% of the Indian smartphone market, compared to Apple's iOS which has just 0.4%. Some key aspects of mobile marketing include researching target audiences, defining product value, setting goals and objectives, SMS campaigns, mobile websites, mobile apps, mobile advertising including on Facebook and other platforms, mobile social media marketing, m-commerce through mobile apps and payments, and emerging opportunities in wearable tech and watches. Mobile users in India may constitute 80% of internet users by 2017.
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The rise of mobile advertising in the smartphone era can be attributed to several key factors. First, smartphones allow constant access to information from any location through various applications. Second, smartphones are used to socialize and communicate through messaging and social media. Third, the growing popularity of mobile apps provides opportunities for advertising within apps and through designing custom apps. Fourth, location-based marketing allows businesses to target nearby customers searching on their smartphones. As smartphone and mobile internet usage increases globally, mobile advertising is expected to surpass other platforms and reach $42 billion by 2017.
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The document outlines a marketing campaign for a new RTD white tea brand called TREASURE in Vietnam. The campaign involves 3 phases: 1) Triggering awareness of women's sacrifice through social media debate and sampling tour. 2) Encouraging product trial through digital and physical sampling booths. 3) Celebrating women's self-indulgence with a concert event featuring female celebrities. The goal is to introduce TREASURE as a mental stabilizer that helps women maintain balance in their busy lives.
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The document outlines a marketing campaign for a new bottled white tea brand called TREASURE. The campaign aims to introduce TREASURE in the Vietnamese market and drive trial among its target audience of busy women aged 27-35. It does this through three phases: 1) Triggering women's awareness of self-sacrifice through social media debates; 2) Allowing women to experience TREASURE's calming benefits at sampling events; 3) Celebrating TREASURE's positive impact on women with an exclusive concert event. The goal is to position TREASURE as a product that helps women maintain balance and self-care in their lives.
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During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
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Ym2 assignment 161 mobile cong veo thuy tien
- 1. ASSIGNMENT 16.1 - MOBILE
- 2. Mobile is not a device, it’s a PLATFORM that consumers are moving to, and marketers must adapt “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
- 3. Top 4 tools of Mobile Marketing Text Messaging Mobile advertising Mobile Email Mobile- Friendly Websites
- 5. Social Network Websites Paid Media SocialMedia SearchEngine Content is optimized across channels Smart phones kick start all activities The expansion of mobile - smart phone puts it at the middle of all touch points.
- 6. Diversify technology Hasten spreading speed Increase interaction, reach, impression Real time, location based engagement Real time, location based search Diversify search input and output Optimize content availability Increase user penetration of searching HOW MOBILE HAS CHANGED SOCIAL AND SEARCH Yet at the core is still a strategy of incepting good content into target audience, with socialability and a touch of technology and creativity
- 7. Massive sharing and interaction with the marriage of mobile, social and search
- 8. Increase social interaction with mobile site People can keep up on the go with the stare down contest through the wap site Interact through posting Instagram pictures to support or distract starer
- 9. Draw fans to the site and the game with search engine optimization
- 10. Amazing results of the marriage Triple brand subscribers, huge impression Translate to sales with 1/3 Swiss recognition and 70% sales increase
- 11. Key learning Amazing use of gamifying It all starts with good content Mobile first