Learn how mobile marketing can strengthen customer relations through various techniques.

1. Mobile Marketing for
Customer
Relationship
Management

2. 2
Mobile Marketing at a Glance
• Mobile devices increase productivities and
efficiencies of organizations
• Mobile software is the 2nd most demanded
area for research and development
• The market for mobile
advertising is escalating
at a rapid pace
“Mobile advertising
shall experience a
surge from an
estimated $2.6
billion in 2012 to
more than $10.8
billion in 2016.”
- eMarketer 2012

3. 3
Customer Relations Based on Location
• Geo-positioning
technologies make it
possible for
marketers to target
consumers based
on area
• This feature allows
advertisers to
distribute
personalized ads
and coupons to
audiences in various
locations

4. 4
Customer Relations Through Apps
“Businesses are
using browsing
sessions data
combined with
purchase
history to
deliver ‘suitable’
items that
consumers
like.”
- Dr. Mark Camilleri, writer
for B2C
• Brands utilize apps that use browser
cookies to track consumers through
their mobile devices
• Products and services that consumers
often search show up as advertisements
across different websites and
applications

5. 5
Customer Relations through Social Networks
• Brands use social networking data to
determine where certain groups of
people tend to gather
• Another popular use of social network
data is to track consumers’ digital
behaviors and physical movements

6. 6
Customer Relations and Mobile
• Moreover, the most common categories
of mobile use in the field of customer
relations are:
– Location targeting
– App tracking
– Social Networking
• All of these tactics allow for brands to
strengthen customer relations and track
consumer behavior via mobile

7. 7
Sources
1. Camilleri, Mark. “Mobile Marketing for Customer Relationship Management.” Business 2
Community. Business 2 Community, 12 June 2015. Web. 7 October 2015.
<http://www.business2community.com/marketing/mobile-marketing-customer-relationship-
management-01249535#oyy022FldC5mb8mR.97>.
2. eMarketer (2012). eMarketer in the News: June 1,2012 Retrieved October 8th, 2015 from
http://www.emarketer.com/newsroom/index.php/emarketer-news-june-1-2012/
3. Gartner (2012). Big Data Drives Rapid Changes in Infrastructure and $232 Billion in IT
Spending Through 2016. Retrieved October 7th, 2015 from
https//www,gartner.com/doc/2195915/big-data-drives-rapid-changes
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