PEW data shows that we consume content in 5 distinct ways Streams, Stacks, Snacks, Socials and Signals. Info from Lee Rainie and the PEW internet project. Within the last 15 years how we find and consumer information has changed drastically because of the pervasive reach of broadband internet, mobile connectivity and social networking.

1. 5 ATTENTION ZONES IN THE
NEW MEDIA LANDSCAPE
JUNE 2014 - LEE RAINIE
PEW INTERNET PROJECT

2. NEW MEDIA AND
5 ATTENTION ZONES
Streams Stacks Snacks Socials Signals
The rise of broadband internet, mobile connectivity & social
networking has networked information, making it a “third
skin” leading to 5 new attention zones
1 2 3 4 5

3. STREAMS
Media Strategy: apps, Buzzfeed-i-fied, customizable, tagging
and saving, compelling surrounding material, spreadable
content, entry points through networks, curation by editors,
serendipitous encounters
Time Spent Device Engagement Influencers
All
editors, social
networks
continus partial
attention,
horizontal
reading
Motivation: Catching-up,
Checking-in, Curiosity
Content: News (broad
definition), social updates
1/4th -1/3rd

4. STACKS
Media Strategy: search optimized, cut and paste, FAQs
Geared up for participation, feedback friendly
Time Spent Device Engagement Influencers
Desktop/Laptop
trusted brands &
known experts
(professional & amateur)
full attention,
vertical reading
Motivation: Learning,
Mastery, Productivity
Content: Actionable info, how-to
sensibility, links and other resources
1/4th -1/3rd

5. SNACKS
Time Spent Device Engagement Influencers
Media Strategy: apps, predictable and compelling home
screen, clear headlines
Smartphone
brands, quality
of social
network
distracted,
quick-twitch5 - 10%
-
Motivation: Killing time,
beating boredom
Content: Gamified, bite-sized
headlines, link dense

6. SOCIALS
Time Spent Device Engagement Influencers
Media Strategy: spreadable content, mediated by network
influencers (treat them like traditional influencers), enable
participation and feedback
All
Super-
networkers,
primary nodes in
the networkpartial, browsing10%
Motivation: Friend Grooming Content: Social, personal,
entertaining

7. SIGNALS
Time Spent Device Engagement Influencers
Media Strategy: scoops, built on insights from user analytics,
location-enabled
Smartphone/
Tablet
Brands
glancing or
galvanized< 5%
Motivation: Real-time awareness Content: headlines

8. ~MINDSHARE
AVERAGE % OF MEDIA TIME SPENT
Streams
Stacks
Snacks
Socials
Signals
OTHER
between 1/4th and 1/3rd
29% demonstrated
between 1/4th and 1/3rd
29% demonstrated
5% to 10%
7.5% demonstrated
10%
10% demonstrated
<5%
3% demonstrated

9. HOW IT IMPACTS PUBLISHERS &
CONTENT CREATORS
New Priorities
• real-time info
• just-in-time queries
• linked & actionable info
• shareability
New Issues
• privacy
• monetization
• increased power of “big
data” and predictive
analytics

10. LOOKING TO THE FUTURE
The rise of the internet of things
THE NEXT CHANGE
Synchronized spaces
THE 6TH ZONE
homes, bodies, communities, &
environment

11. Link to the full presentation
http://www.pewinternet.org/2014/06/19/streams-
stacks-snacks-socials-signals/
Source: Streams, Stacks, Snacks, Socials and
Signals by Lee Rainie with Pew Internet &
American Life Project for bankrate.com’s
Partner conference