assignment of YM2

1. ASSIGNMENT 22.1 – SHOPPER MARKETING

2. SHOPPERMARKETING
The systematic creation and application of
elements of the MARKETING MIX to affect positive
change in shopper behavior in order to drive
consumption of a brand.
Definition
shopper consumer
Actual buyer user

3. VIETTEL
STORE
SHOPPER
MARKETING
COMMU-
NICATION
(PRODUCT)
AVAILABILITY
(PLACE)
OFFER
(PROMOTION)

4. AVAILABILITY
COMMUNI-
CATION
(PRODUCTS)
OFFER
(PROMOTION)

5. AVAILABILITY
Viettel launch
the nationwide
system of Viettel
stores (3 in
Danang, 25 in
HCMC, 15 in
Hanoi) in order
to widespread the
availability,
making it easier
for shopper to
access Viettel
products and
services

6. COMMUNI-
CATION
(PRODUCTS)
Let shoppers
experience the
products, launch
communication
campaigns on
privileges in
terms of products
and services to
attract shoppers.
Special PRODUCT
PACK FOR CROSS
SALE.

7. OFFER
(PROMOTION)
Time-bound
promotions to
push shopper to
make decision.