A presentation done by Telos Media Works and Millward Brown Beijing, sharing challenges and learnings on how to make mobile marketing relevant and measurable.
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
We recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
An Insider's Guide to Mobile AdvertisingOrigami Logic
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.
- Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile.
- Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
We recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
An Insider's Guide to Mobile AdvertisingOrigami Logic
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.
- Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile.
- Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...IABmembership
With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement.
This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns.
You’ll learn:
*An overview of the mobile marketing landscape
*The importance of measuring mobile campaigns
*What marketers should watch out for
*How to measure mobile campaigns
*How to get the most accurate view of active, ongoing mobile campaigns
*What matters to brand marketers
SPEAKERS:
Martin G. Harris, SVP Strategic Accounts, Bango
Marcus Startzel, Senior Vice President, Sales, Millennial Media
Ed Chater, Group Account Director, Somo
Brian Morel, Strategic Account Director, Yahoo!
Bango mobile measurement IAB webinar, 12 January 2011Bango
Presentation from IAB webinar - Mobile Campaigns Measurement - 12th January 2011. With contributions from Martin Harris, Bango, Ed Chater, Somo, Brian Morel, Yahoo and Marcus Startzel, Millennial Media
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Learn How Mobile Marketing Can Work For You
1.
A Practical Guide:
Making Mobile Work For You
Mobile Festival 2013
Manila, Philippines
2. Sharing from a 10-‐‑year journey of
Mobile Marketing
learning and application in China
3. What have been the perennial
challenges for Mobile in
brand building?
4. Key Challenges for Brand Builders
1. Relevance
o What role can/should Mobile play in brand building?
2. Measurability
o How do we measure Mobile’s effectiveness and ROI?
3. Scalability
o How do we ‘operationalize’ Mobile as part of the
marketing communications mix?
6.
Recognize the limitations but
build on the strengths of Mobile
Mobile may not be an effective reach builder but can
build consumer knowledge, support your main media
and drive engagement, conversion
7. Builds Consumer Knowledge
(2006)
A media ethnographic study using IVR* Mobile surveys
capturing the insights of beauty-involved women (aged 35-44)
Scope: 2,300 respondents in Beijing and Shanghai
Determined which communication vehicles are most effective,
in connecting with the consumer :
Consumer ‘when-and-where receptivity’ to brand messages
and channels
*Interactive Voice Response
8. Builds Consumer Knowledge
(2006)
Sample Findings:
• Location: 47% at home; 32% in office; 13% in street
• 57% exposed to skincare/cosmetic ads the past hour; 20% exposed the past
5 minutes
• TV, Print are top media for skincare/cosmetic brand communication
• 76% ‘liked very much’ TV as a channel; 83% liked magazines
• Category recall: Prestige-35%; masstige-18%; mass-21%
• SKII and Olay topped in brand recall
9. Supports Primary Media
(2002-‐‑2008)
As a support medium, Mobile can
• Interact : creating more affinity for the brand
• Influence : leading to a call to action and participation
• Inform : providing key brand messages
10. Drives Engagement and Conversion
(2007)
Mobile can
• Build communities, enabling consumer dialogue
• Drive brand trial and purchase (m-Commerce)
11. Insufficient planning and effectiveness measurement
and data still limited Mobile’s role
Were we maximizing the potential of Mobile, especially
in the context of its deep and wide user penetration?
12.
Invest in data to measure the effectiveness and
explore the broader applicability of Mobile
“The price of light is less than the cost of darkness.”
Arthur C. Nielsen
13. We invested in systems and data that enable
us to measure Mobile engagement
15. Advantages of Third Party Panel
Measuring Mobile Ad Engagement via Eye Tracker®
• Tracks Mobile banner ad impact based on user’s vision focus heat map
• Measures exposure and engagement based on 3 metrics:
1. Visible: Ads are at the edge of user’s central vision area
2. Scan: Ads go into consumer’s central vision area
3. Notice: Ads go to consumer’s central vision area and stay for processing
(more than 5x eye fixation)
16. Measuring Mobile Ad Engagement via Eye Tracker®
vs.
Smartphone APP Ads
Visible
81%
Scan
70%
Notice
PC Banner Ads
44%
Fixation
Duration
0.89s
0.15s
Users are more attentive to Mobile ads vs. PC ads
Note: Smartphone APP ads include: pre-rolls, pop-ups and and banner ads
18. Measuring key brand metrics via Mobile users
Methodology: ‘Pop-up’ survey
CONTROL GROUP
EXPOSED GROUP
Control Cell fielded one to
two weeks prior to
campaign launch. Banner
invite included on mobile
page inviting respondents
to participate in a survey
Test Cell collected during
campaign. Banner invite
residing in same area as
mobile ad invites
respondents to participate
in survey
(n=300)
(n=300)
19. Measuring key Brand metrics via Mobile users
More favorable brand metrics via Mobile
MOBILE
+4.9
Aided Brand
Awareness
Ad
Awareness
+15.6
Message
Association
+10.3
+3.3
+4.0
+2.2
+4.3
+2.2
Brand
Favorability
+1.4
Purchase
Intent
+1.2
Source: Dynamic Logic MarketNorms for Online, last 3 years through Q4/2012, N=2,012 campaigns, n=2,324,781
respondents; Dynamic Logic’s AdIndex for Mobile Norms through Q4/2012; Overall Mobile N=320, campaigns,
n=221,548 respondents
Delta (Δ)=Exposed-Control
ONLINE
20. These systems enable Brands to develop more
effective Mobile advertising messages that can
engage the consumer beeer
21. However, with the rapidly evolved, expansive role
of Mobile, we had to expand our capabilities beyond
measuring engagement
The explosion of Mobile video viewing (300 million daily
mobile viewers in Youku*) made it imperative to develop/
deploy our Mobile audience measurement system
*Youku is China’s leading on-line video portal
23.
Our vision is to develop internet and mobile
audience measurement systems and common
currencies (GRPs, R/F) that can be used in
ultimately planning across multiple screens
24. We first developed/deployed China’s first
internet audience measurement (i-‐‑GRPs, R/F)
and planning/optimization system
25.
China’s first internet advertising audience
measurement and planning system
In collaboration with our systems partner and key
advertisers, we have now deployed an internet audience
measurement (GRPs, R/F) and real-‐‑time on-‐‑line campaign
planning/optimization system
26. China’s first internet advertising audience
measurement, tracking, planning system
AUDIENCE MEASUREMENT: Matches real-time user on-line
behavior with on-line user panels to generate iGRPs and R/F
audience measurement
iGRPs and R/F POST-BUY DELIVERY TRACKING : Tracks
brand campaign iGRPs and R/F deliveries vs. plan, enabling
on-line plan verification
27. China’s first internet advertising audience
measurement, tracking, planning system
PLANNING/OPTIMIZATION: Access to real-time audience behavior
(iGRPs, R/F) enables best-ROI based planning
PLAN MANAGEMENT: Real-time campaign GRPs, R/Fdeliveries
tracking and access via customized dashboard enables prompt
decision making and agile campaign plan adjustment
BIG DATA: Our database of 4,000 campaigns, from 200 global/local
brands across 400+ publishers, 2,000+ channels, 6,000+
positions and 900 Billion+ impressions empowers us to provide
robust planning information
28. With the capability to generate i-‐‑GRPs and R/F, we can
now plan for combined effective R/F across multiple
screens: TV, Out-‐‑of-‐‑Home and On-‐‑line
29. A cross-‐‑media planning tool that optimizes
R/F in delivering the best ROI
MULTIPLE MEDIA R/F ESTIMATOR: Multi-basing methodology
enables the calculation of combined reach/frequency across
TV, OOH and now, on-line media channels
On-line significantly improves on TV Reach
PLANNING/OPTIMIZATION: Access to real-time audience
behavior enables best-ROI based planning - - recommending
the best combination across multiple media that will deliver
the best reach at least cost
30.
The next stage is to develop Mobile audience
measurement (m-‐‑GRPs, R/F), tracking and
planning/optimization capabilities
31. Developing Mobile audience measurement
and planning currencies (GRPs, R/F)
Enables us to measure the reach of Mobile and integrate it
in our overall multi-media (screen) planning
Enables us to scale up Mobile advertising since we now have
common audience measurement currencies (GRPs, R/F) and
ROI metrics (CPRPs) across media
32. Developing Mobile audience measurement
and planning currencies (GRPs, R/F)
We will reapply the same principles/parameters deployed in our
on-line GRPs and R/F measurement and planning system
Our key challenge is the lack of a universal, single Mobile user
panel:
• In China, the state-owned telecoms do not allow access to
their panels
• Mobile Apps developers and content platforms/publishers
measure their own separate panels
33. Developing Mobile audience measurement
and planning currencies (GRPs, R/F)
There is an opportunity in the Philippines to deploy ahead of
China
A partner telecom provider can create a universal panel
A consortium of key brands can then fund and activate the
Mobile user panel and audience measurement, tracking and
planning system
34. Key takeaways
1. Learn the relevance/role of Mobile
2. Understand how to measure Mobile
3. Build operational systems (data/planning)
through collaborations