[Fact sheet] Tổng quan thị trường cà phê Việt NamMarketIntello
Việt Nam sản xuất 1,47 riệu tấn cà phê năm 2016 (tăng 1,02% so với 2015), với 96% là cà phê Robusta. Cà phê Việt Nam được xuất khẩu đến hơn 84 nước trên thế giới, cung cấp khoảng 19% tổng lượng cà phê toàn cầu và 70% lượng cà phê Robusta.
Thị trường tiêu thụ trong nước tăng trung bình 11,75%/năm với sản phẩm là cà phê rang xay (2/3) và cà phê hòa tan (1/3). Độ tuổi sử dụng cà phê nhiều nhất là từ 35- 50 tuổi.
Đọc thêm về thói quen sử dụng cà phê của người Việt Nam tại:
https://www.slideshare.net/marketintello/kho-st-th-trng-sn-phm-c-ph-vit-nam
The document discusses instant noodles and some health concerns related to their consumption. It notes that sodium is a major additive in instant noodles which can lead to high blood pressure, heart disease, and other health issues. The oils used to fry noodles can become toxic if not properly managed during production. Noodles also contain large amounts of sweeteners and artificial flavors made through chemical processes. The World Health Organization estimates that 1-2% of the world's population is allergic to common sweeteners and flavors used, which can cause burning, chest tightness, facial redness, muscle aches or headaches.
Ym3 warm up marathon - grand interview - simple teamYoungMarketers2
Vinacafe aims to establish its brand role of reviving forgotten Vietnamese values and inspiring youth pride. Younger Vietnamese agree their country has negative images and they do not feel proud or knowledgeable about Vietnamese culture. The campaign will collect 20,000 stories from youth about how to improve Vietnam. It will use influencer videos, interactive machines, and exhibitions to trigger awareness of values, engage youth to share stories, and amplify positive images of Vietnam. The goal is to make 70% of youth feel proud to be Vietnamese and introduce their nationality.
[Fact sheet] Tổng quan thị trường cà phê Việt NamMarketIntello
Việt Nam sản xuất 1,47 riệu tấn cà phê năm 2016 (tăng 1,02% so với 2015), với 96% là cà phê Robusta. Cà phê Việt Nam được xuất khẩu đến hơn 84 nước trên thế giới, cung cấp khoảng 19% tổng lượng cà phê toàn cầu và 70% lượng cà phê Robusta.
Thị trường tiêu thụ trong nước tăng trung bình 11,75%/năm với sản phẩm là cà phê rang xay (2/3) và cà phê hòa tan (1/3). Độ tuổi sử dụng cà phê nhiều nhất là từ 35- 50 tuổi.
Đọc thêm về thói quen sử dụng cà phê của người Việt Nam tại:
https://www.slideshare.net/marketintello/kho-st-th-trng-sn-phm-c-ph-vit-nam
The document discusses instant noodles and some health concerns related to their consumption. It notes that sodium is a major additive in instant noodles which can lead to high blood pressure, heart disease, and other health issues. The oils used to fry noodles can become toxic if not properly managed during production. Noodles also contain large amounts of sweeteners and artificial flavors made through chemical processes. The World Health Organization estimates that 1-2% of the world's population is allergic to common sweeteners and flavors used, which can cause burning, chest tightness, facial redness, muscle aches or headaches.
Ym3 warm up marathon - grand interview - simple teamYoungMarketers2
Vinacafe aims to establish its brand role of reviving forgotten Vietnamese values and inspiring youth pride. Younger Vietnamese agree their country has negative images and they do not feel proud or knowledgeable about Vietnamese culture. The campaign will collect 20,000 stories from youth about how to improve Vietnam. It will use influencer videos, interactive machines, and exhibitions to trigger awareness of values, engage youth to share stories, and amplify positive images of Vietnam. The goal is to make 70% of youth feel proud to be Vietnamese and introduce their nationality.
Young Marketers Elite 3 Individual Graduation Case - Ai LamLâm Trần
This document discusses developing a new healthy beverage brand to compete in the declining carbonated soft drink (CSD) market. It identifies C.C Lemon as a potential brand to invest in due to its high sales. The document then discusses targeting young professionals aged 22-26 who are dedicated to their careers and want a healthy drink to maintain vitality at work. It proposes positioning a new brand as "A HEALTHY UPLIFT THAT MAKE YOU VITAL" and communicating the brand message as "BE VITAL TO MAKE SUPPRISES" to energize this target audience.
Young Marketers Elite Program - 1st Grand Presentation - Nhom 1 YoungMarketers2
The document provides research findings from focus groups and surveys conducted with young Vietnamese coffee drinkers aged 18-30. Key insights include:
- Youth prioritize their social lives and status but also feel pressure to focus on careers, though they lack confidence in career preparation.
- Coffee provides a moment for youth to slow down, think, and focus amid busy lifestyles and late nights working or studying.
- While coffee tastes bitter, youth see potential for sweetened coffee flavors to make the drinking experience more enjoyable.
- Popular coffee brands are chosen based on taste, advertising that sparks curiosity, and recommendations from friends.
Young Marketers Elite 3 Individual Graduation Case 2 - Ky VyVỹ Đỗ
This document analyzes the Vietnamese instant noodle market and proposes a new product concept called Hapimi instant noodle. It notes that the trung cap market segment, which makes up 49% of the total market, is dominated by Hao Hao brand at 80% share. The proposed Hapimi product targets busy mothers with children by providing colorful noodles and animal-shaped vegetables to make rushed family meals more enjoyable for kids. The concept aims to steal market share from Hao Hao by positioning Hapimi as a product that turns boring family meals into amazing bonding experiences through unique packaging and fun ingredients.
The document discusses retail audits and consumer panels as methods for collecting consumer information and measuring marketing strategy effectiveness.
A retail audit studies what consumers buy by gathering sales data from retailers, including volume, value, share, stock levels, and distribution. A consumer panel studies consumer behavior and attitudes by continuously tracking product purchases and in-store activities of a select group of consumers.
Both methods aim to understand purchasing habits and trends to measure factors like volume and value sales, price performance, distribution and stock levels, helping companies evaluate brand performance versus competitors. However, panels and audits face obstacles like costs, cooperation fatigue over time, and risk of biased or unrepresentative conclusions.
Young Marketers Elite 3 - Assignment 12.1 - Minh Thông / Thanh Thùy / Khánh ThyChu Minh Thông
Vinasoy aims to stand out from other FMCG brands during Tet by highlighting the importance of family over material things. The insight is that people wish each other fame, fortune and prosperity during Tet but forget the most important thing - family. The big idea is a TVC showing families enjoying time together over a meal instead of lavish gifts, reinforcing the message that "Family is the best gift of Tet".
Young Marketers Elite 4 - Assignment 1.2 - Yến Anh + Thái Hoàng + Hoàng Yến +...Anh Huynh
1) The document discusses brand strategies for BigC and CoopMart supermarkets in Vietnam. It analyzes their category truths, consumer truths, and how each brand establishes a unique brand truth.
2) BigC targets busy women with consecutive sales promotions to provide economical shopping and peace of mind. CoopMart aims to treat customers like friends with meaningful promotions and community initiatives to build intimacy.
3) The document also examines hair care brands Sunsilk and Rejoice, with Sunsilk empowering women with autonomy and Rejoice supporting dreams through hard work.
Young marketers elite 4 -Assignment 2.1 - Quang Minh - Bảo Như - Ai Trang - Q...Minh Huỳnh
This document outlines 10 steps for developing a brand strategy:
1. Extract short and long-term business goals to drive brand vision.
2. Conduct stakeholder analysis to understand implicit brand requirements.
3. Develop customer-driven segmentation based on needs, competition, and economics.
4. Create a brand vision aligned with corporate strategy.
5. Develop a brand promise.
6. Determine brand positioning.
7. Define brand personality.
8. Craft a brand narrative.
9. Establish a brand identity system.
10. Translate brand promise into customer experience design.
Assignment 10.1-brand communication duong-vuDuong Luong
The document discusses brand communication, including defining a brand idea, brand communication idea, and advertising/campaign idea. It explains that a brand idea captures customer needs and wants as well as a brand's purpose. The communication idea translates the brand idea into customer language. The advertising/campaign idea applies the communication idea across executions based on brand strategy and market analysis, with the objective of getting customers to think about, love, or take action regarding the brand. It provides McDonald's "I'm Lovin' It" as an example that aimed to appeal to customers' inner children and nostalgia.
Hard Truths: The Children's Society rebrand. Rebrand or refresh Brand Breakfa...CharityComms
Jayne Whitton, marketing, communications and insight director and Minaxi Henegan, head of brand, The Children’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Young Marketers Elite 3 – Assignment Zero.1 – Minh Thông / Thanh An / Trường ...Chu Minh Thông
This document discusses consumer insights and how they can be used for brand building. It defines consumer insight as a penetrating understanding that provides opportunities for brand development. Good insights are based on fundamental consumer truths, are category-specific, tap into deep emotional drivers, and are personal. Insights can be used for brand positioning, communication, activation, and innovation. The document provides techniques for developing insights through sentence completion, word associations, collages, personification, and third-party projection. Market research aims to reduce risk and point to actions but cannot replace management decisions.
Viettien positioning - Quang Huy + Hieu An + Minh Quang + Bao NhuQuang Huy Vo
Viet Tien currently holds a 9% market share in the menswear market serving men aged 30-45. To achieve further growth, exploring a new customer segment is recommended over gaining share in the current segment. The 20-30 age group, which accounts for the majority of Vietnam's working population, spends more on clothing and would be a potential new segment. Positioning a new Viet Tien brand for this younger target audience, rather than repositioning the core Viet Tien brand, is suggested.
Được thành lập vào tháng 11 năm 2022 bởi 6 thành viên gồm có: Chử Nguyễn Đình Thi, Nguyễn Trung Hiếu, Đặng Thị Thương, Lê Thị Hoa, Nguyễn Thị Diễm Quỳnh, Nguyễn Huyền Trang
Luận văn Công nghệ sản xuất sữa đậu nành hương trà xanh Matcha Soymilk.các bạn có thể tham khảo thêm nhiều tài liệu và luận văn ,bài mẫu điểm cao tại teamluanvan.com
Young Marketers Graduation - Lavifood - Nhóm 3Giang Nguyễn
LaviFood enters the Vietnamese juice market with a focus on health-oriented products using a "preserved freshness" proposition. It communicates messages around "maximizing nutrition" and using nutrition "for health purposes." The brand primarily relies on key accounts for revenue but seeks to expand distribution efficiently to other channels by understanding consumers. WeTươi has an opportunity to position its WeReal and WeLove juice brands in the growing health solution juice segment by leveraging its fruit mix offerings and communicating the health benefits those mixes provide to consumers. Its fruit mixes can help address the needs of busy urban consumers in their 20s-30s who want to pursue healthier lifestyles but find their hectic lives hold them back
Young Marketers Graduation - Lavifood - Nhóm 1Giang Nguyễn
LaviFood plans to launch a fruit juice and dried fruits business in Vietnam with the goals of reaching 300 billion VND in revenue in the first year, 500 billion VND in the second year, and 1,000 billion VND in the third year. The document discusses focusing on the fruit juice category, analyzing competitors in the 100% fruit juice and juice drink segments, and outlining plans for brand positioning, product concepts, packaging, pricing, and distribution channels to establish LaviFood as a leader in the premium fruit juice market.
Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Young Marketers Graduation - Canifa Repositioning - Nhóm 4Giang Nguyễn
Canifa is a well-established Vietnamese clothing brand seeking to expand its market share. It currently dominates the family fashion segment in northern Vietnam but sees opportunities to grow in the south and among new target groups. The document analyzes Canifa's brand positioning and competitive environment. It identifies mature families and young mothers as primary targets and proposes a new brand idea of "Comfort in Vietnamese Ways" to highlight high-quality, locally-sourced materials and designs inspired by Vietnamese culture. This is intended to differentiate Canifa in the casual wear market and strengthen its positioning as the top choice for comfortable, Vietnamese-style family fashion.
Young Marketers Graduation - Canifa Repositioning - Nhóm 2Giang Nguyễn
The document outlines a graduation assignment for a marketing program to achieve aggressive revenue and market share goals for a Vietnamese fashion brand called Canifa. By 2022, the goal is to generate 2,500 billion VND in revenue. From 2024-2026, the aim is to capture 30% of the ready-to-wear fashion market for families in Vietnam. The brief performs an audit of Canifa's brand, competitors, customers and proposes a new brand idea and positioning centered around ultimate comfort and removing worthless discomforts from everyday routines to embrace enjoyment.
Young Marketers Graduation - Canifa Repositioning - Nhóm 5Giang Nguyễn
The document discusses the ready-to-wear fashion market for families in Vietnam. It provides information on market size, growth rates, key players, and Canifa's current position as the number two brand. Canifa's business is dependent on seasonal factors. The document then analyzes opportunities for Canifa to target the comfortable fashion segment and position itself as a leading brand for affordable, comfortable family wear. It outlines a brand idea of helping mothers easily make everyday life better for their families through affordable yet high-quality clothing.
Young Marketers Graduation - Canifa Repositioning - Nhóm 7Giang Nguyễn
- The Vietnamese fashion market is dominated by independent stores, with the middle market segment being the largest. Canifa currently has a 2% share of the market.
- Millennials, who make up 35% of the population, are a potential target segment as they are increasing their spending on fashion. The core target is millennial women.
- Canifa excels in kidswear but needs to expand into womenswear to further grow. Positioning itself as a leader in the middle market segment and targeting conversions from independent stores could help increase market share.
Young Marketers Graduation - Canifa Repositioning - Nhóm 3Giang Nguyễn
Vietnam's apparel market is forecasted to grow annually at 8.7% through 2023. Canifa is currently a top Vietnamese fashion brand, generating over 1 billion VND in revenue annually, but faces threats from international brands entering the mass market segment. To achieve its goals of doubling revenue and gaining 30% market share by 2022, Canifa must find ways to penetrate the growing middle class market and recruit new users while maintaining current customers.
Young Marketers Graduation - Canifa Repositioning - Nhóm 1Giang Nguyễn
CANIFA is proposing a new positioning focused on the "Everyday Wear Category" of the Vietnamese fashion market. This category includes casual and smart casual clothing that provides both comfort and a well-dressed appearance for everyday occasions. CANIFA sees an opportunity to target millennial families, especially mothers aged 25-40, by offering smart casual clothing that eliminates worries about not being well-dressed enough while maintaining comfort. The proposal involves revamping CANIFA's product line, retail experience, and branding to focus on embracing self-confidence through smart casual, well-dressed everyday wear.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides summaries and explanations of various marketing tools and frameworks. It discusses strategies, goals, insights, branding, consumer behavior models, and communication planning. Some key topics covered include the SMART goals criteria, brand equity models, consumer decision journeys, Maslow's hierarchy of needs, and AIDA (attention, interest, desire, action) frameworks for evaluating marketing execution. The document is intended as a reference for understanding different approaches to marketing strategy, consumer insights, branding, and communications planning.
Vietnam Young Lions 2017 - Cyber - Đề bàiGiang Nguyễn
This document presents a brief for an online marketplace called Chợ Tốt seeking to recruit more sellers. It aims to attract 50,000 new sellers within 3 months by changing people's perception of the value of selling unused items. The target audience are 25-30 year old digitally native Vietnamese who are online daily and open to recommendations. The deliverable is a 10-slide presentation proposing a digital/social media campaign using up to 3 platforms, with an executive summary slide recapping the campaign, including the campaign summary, creative insight, solution and how it works.
This document discusses viral marketing factors and strategies. It identifies three key X-factors for going viral: 1) Being extremely weird, touching, hilarious or epic, 2) Understanding consumer dreams, motivations, pressures or tensions and how the brand can help, and 3) Leveraging the biggest platforms in a given context. Additional tips include using social influencers, visual trends, music, popular channels, and understanding what motivates people to share content. The overall message is that brands should aim to create extremely engaging and emotionally resonant content that audiences will be motivated to spread widely.
Young Marketers Elite 3 Graduation Presentation - BIEGiang Nguyễn
This document discusses developing an e-wallet product called Momo to target first jobbers aged 23-30 in major cities. There is an opportunity to convert their daily payments to digital by unlocking features to help them maximize the value of each payment and create a reason to reuse the e-wallet. The key insight is that daily payments are often overlooked despite totaling a significant amount. An e-wallet could suggest optimal payment options and integrate promotions to help users enjoy life more through their payments. The strategy is to acquire users by addressing this pain point then engage and amplify positive experiences over three campaign phases.
Young Marketers Elite 3 Graduation Presentation - Ôi, Ra Rồi!Giang Nguyễn
This document discusses plans for improving retention and usage of the MOMO e-wallet app in Vietnam. It identifies low retention and underdeveloped ecosystem as key issues. The proposed solutions include building an ecosystem to make MOMO more convenient and accessible, establishing a unique positioning to drive frequent usage, and developing new features like micro-credit, daily payment management, and recommendations. A marketing campaign is outlined to introduce these new features and target young urban users experiencing "month end mare" or the stress of lacking money at the end of the month. The goal is to attract 10 million users and 3 million active users utilizing the new micro-credit function.
Young Marketers Elite 3 Individual Graduation Case - Nguyễn Đình GiangGiang Nguyễn
CC Lemon is currently positioned as a carbonated soft drink with added vitamin C. However, consumers perceive it as just another soft drink rather than a healthy vitamin C source. The document proposes repositioning CC Lemon by moving it out of the soft drink category and into the growing fruit juice category in Vietnam. The target consumer would be health-conscious mothers aged 25-40 who want to strengthen their family's resistance. The positioning statement would be that each bottle of CC Lemon juice provides 60mg of vitamin C from lemons, which is the daily recommended amount needed to boost the immune system and protect family health, particularly in the mornings.
Young Marketers Elite 3 - Assignment 5.2 - Nhóm 1 - An, Giang, Tường VyGiang Nguyễn
Microsoft Lumia is a new smartphone brand that aims to enhance productivity and empower people to achieve more through technological innovations. Based on an analysis of Vietnamese consumer segments and their spending on phones, the document recommends targeting "Optimum Seekers" for the Lumia 640/640XL models. Optimum Seekers want technology that improves their life experience and makes their life more comfortable. The models offer features like Office 365, OneNote, and OneDrive storage that can help balance work and personal life, allowing Optimum Seekers to work more productively and efficiently. Communicating how the Lumia phones support work-life balance through enhanced productivity is suggested to appeal to this segment's needs.
2. Objective
Establish a successful instant noodle brand of AFC in middle-class segment (3000 –
4000 VND), which competes directly with Hao Hao.
BusinessAmbition
BusinessObjective
Launch new brand in early July 2017
Aim to reach 8% market share total category
2018, target sales 50 – 60 mil packs, accounts for 10 – 12% market share total
category
3. Competitoranalysisinmiddle-classsegment
Thương hiệu Định vị
Hảo Hảo
(80%)
Khẩu vị “chua cay” dẫn dắt ngành hàng
Proposition: Chất lượng Nhật Bản cho bữa ăn ngon
Xây dựng brand loyalty khi nhắc về chất lượng Nhật, gắn hình ảnh
với Việt Nam
3 Miền Gold
(17%)
Proposition: 3 miền Gold – mì ngon cho từng khoảnh khắc
Product: Ngon, dinh dưỡng, bổ sung rau, thịt, sợi mì ướp vị ngon
SBU có doanh số cao nhất: Mì Bò hầm rau thơm
Tung promotion mạnh và liên tục
Mì Gà Tím Differentiator: Vị ngon ngọt đậm thịt gà
A-one Product: Mì hương vị thịt xào, sợi mì dai và ngon
Mum ngon Proposition: Mum ngon với tương ớt chuyên dùng, thổi bùng vị ngon
Target vào gia đình
Bốn Phương Target vào nông dân
Proposition: “Sợi vàng ướp vị”
Sagami Product: Sợi mì trong dai, ngoài giòn
Keydriver
Nhanh chóng, tiện lợi
Ngon, vị chua cay
dẫn dắt ngành hàng
Giá bán phải chăng
Khuyến mãi
Thương hiệu mới cần đáp
ứng được đầy đủ các
key driver trên để đảm
bảo có bước thâm nhập
và bước tiến vững chắc
vào ngành hàng
4. Findthewhite-space
Cùng với mức sống tăng cao, người tiêu dùng ngày
càng chú ý nhiều hơn tới vấn đề sức khỏe, đặc biệt là
việc ăn uống.
Bigkeybarrier;Unhealthy 1Biểuhiệncủa“Unhealthy”
“Nóng người” (biểu hiện: nổi mụn, nóng bụng„) là
từ một trong những nỗi sợ của khách hàng khi nhắc
về việc sử dụng mì ăn liền. Việc này gây ra do lượng
transfat cao (chiên dầu cọ), lượng natri cao chứa
trong hầu hết gói mì.
1trend:“Refreshment “
“Giải nhiệt” (Refreshment)
được xếp là một trong 7
xu hướng sản phẩm của
ngành mì ăn liền. Và
driver này chưa thực sự
được đối thủ nào “sở hữu”
trong phân khúc tầm
trung.
Ý tưởng xây dựng thương hiệu mì
tốt cho sức khỏe ở phân khúc tầm
trung, biểu hiện ở việc “không gây
nóng”, giúp “giải nhiệt, thanh
mát”.
5. Productconcept
“Tràxanh”
Trà xanh chứa chất hợp chất chống oxy
hóa ECCG giúp giải nhiệt, mang lại cảm
giác sảng khoái.
Xu hướng trà xanh được ưa chuộng bởi
người tiêu dùng Việt trong nhiều sản
phẩm
“Mìtràxanh”
ởNhậtBản
Mì trà xanh là nguyên liệu mì đặc
trưng trong mì shoba của Nhật Bản.
Các thương hiệu mì ăn liền trà xanh
khá phát triển tại Nhật Bản vì ưu thế
sức khỏe, giải nhiệt.
“Mìtràxanh”
ởViệtNam
Mì trà xanh chỉ mới xuất hiện ở Việt
Nam dưới dạng các món ăn ở quán
và một số hàng xách tay mì đóng gói
từ Nhật. Chưa có thương hiệu mì ăn
liền nào sở hữu “mì trà xanh” trong
tâm trí người tiêu dùng.
Ý tưởng xây dựng thương hiệu “mì trà xanh,
hương vị chua cay dịu nhẹ, tốt cho sức
khỏe, giúp giải nhiệt và thanh mát, không sợ
nóng, ở thị trường mì trung cấp Việt Nam.
6. Profile:
Moms, aged 25 – 40
BC
Urban & Sub-urban
Progressive in life
Be conscious for health/well-being of the family
Usage/Behavior:
Often use instant noodles for family meal.
Atitude:
Also worry about the health issue in noodle because she
knows that noodle consumption brings hot to body.
But, still compromise due to economy status of family.
Targetconsumer
Brand insight:
Là một người mẹ, người vợ với thiên chức bảo vệ
và chăm lo cho sức khỏe gia đình, đặc biệt trong
vấn đề ăn uống, tôi luôn muốn tìm cho gia đình
mình một sản phẩm mì gói tốt cho sức khỏe, đặc
biệt là không lo bị nóng, nhưng vẫn đảm bảo việc
tiện lợi và ngon.
7. BrandpositioningStatement
To whom What need Differentiated by Reason to believe
• Moms, aged 25
– 40
• BC
• Urban & Sub-
urban
• Progressive in life
• Be conscious for
health/well-
being of the
family
• Functional benefit: Mì trà
xanh vị chua cay dịu nhẹ
thơm ngon, giải nhiệt
(refreshment) và không lo
sợ nóng cho cả gia đình
• Emotional benefit: cảm
giác an tâm, healthy,
refreshing, dinh dưỡng
• Sợi mì từ trà xanh, vị chua cay
dịu nhẹ từ chanh tươi và tiêu
tự nhiên
• Công nghệ sản xuất mì không
chiên mà sấy khô bằng gió
làm giảm lượng transfat và
natri dư trong mì.
• Bổ sung rau (tảo biển) tăng
chất xơ giúp tăng sức khỏe
• Công nghệ sản xuất từ
Nhật Bản giúp tẩm và
thấm trà xanh sâu vào
từng sợi mì.
• Công nghệ sấy khô hơi
gió giúp chín mì mà
không cần qua chiên
dầu cọ.
• AFC là nhà sản xuất uy
tín, hàng đầu về sản
phẩm mì ăn liền tại Việt
Nam
8. Brandidea
GREEN TEA NOODLE FOR MOM’S HEALTHY
CHOICE
FAMILY’S HEALHY & REFRESHING MEAL
BRAND ESENCE
ACTIVATION PLATFORM
9. • Product: Sản phẩm mì trà xanh, vị chua cay thanh mát
dịu nhẹ từ chanh và tiêu, công nghệ không chiên
• Packaging: hình ảnh trà xanh, thanh mát, style Nhật Bản
• Price: 5.000 VNĐ, cao hơn mì Hảo Hảo và các thương
hiệu trong phân khúc vì chất lượng Nhật Bản và ưu thế
vì sức khỏe
• Place: GT: 90%, MT: 10% để reach tới đối tượng mục tiêu.
Trưng bày bắt mắt, sang.
• Promotion: Khuyến mãi, tặng quà cho mẹ vì lựa chọn
cho sức khỏe gia đình
• Proposition: Mì trà xanh thanh mát, giải nhiệt cho sức
khỏe gia đình
MarketingMix