Ym2 assignment 171 - hoang thach thuy tien
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1) The document outlines a 3-phase on-ground activation campaign for a brand called COZY targeted at males and females aged 18-25 in Ha Noi. 2) Phase 1 involves triggering the "YOLO spirit" through social media seeding and a viral video to promote an event. 3) Phase 2 has the event which allows participants to experience the "YOLO spirit" through performances and sampling COZY products. 4) Phase 3 celebrates the "YOLO spirit" through articles wrapping up the event and further educating on the brand's message.
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Ym2 assignment 171 - hoang thach thuy tien
The document outlines a 3-phase campaign for a brand called COZY targeted at males and females aged 18-25 in Ha Noi.
Phase 1 aims to trigger the "YOLO spirit" in young people through social media seeding, influencer posts, and a viral video clip promoting an event.
Phase 2 has the event called the "Green Night Out" where participants can experience living the YOLO lifestyle through performances, games, and sampling COZY products.
Phase 3 celebrates the YOLO spirit through post-event articles and further educational articles about the brand's message. The campaign aims to educate consumers about COZY's new message.
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Ym2 assignment 171 - hoang thach thuy tien
The document outlines a 3-phase campaign for a brand called COZY targeted at males and females aged 18-25 in Ha Noi.
Phase 1 aims to trigger the "YOLO spirit" in young people through social media seeding, influencer posts, and a viral video clip promoting an event.
Phase 2 has the event called the "Green Night Out" where participants can experience living the YOLO lifestyle through performances, games, and sampling COZY products.
Phase 3 celebrates the YOLO spirit through post-event articles and further educational articles about the brand's message. The campaign aims to educate consumers about COZY's new message.
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This document provides an overview of the second issue of the quarterly journal per Concordiam published by the George C. Marshall European Center for Security Studies. The issue focuses on domestic security concerns and "frozen conflicts" that have regional and international implications. It includes articles on civil-military cooperation in emergency response, the security situation in the Balkans, resolving post-Soviet "frozen conflicts," Russia and the post-Soviet space, Olympic security, Transnistria, NATO cooperation, and other security topics relevant to Europe and Eurasia.
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The document outlines a marketing campaign for a new RTD white tea brand called TREASURE in Vietnam. The campaign involves 3 phases: 1) Triggering awareness of women's sacrifice through social media debate and sampling tour. 2) Encouraging product trial through digital and physical sampling booths. 3) Celebrating women's self-indulgence with a concert event featuring female celebrities. The goal is to introduce TREASURE as a mental stabilizer that helps women maintain balance in their busy lives.
Young marketers elite grand test thuytien
The document outlines a marketing campaign for a new bottled white tea brand called TREASURE. The campaign aims to introduce TREASURE in the Vietnamese market and drive trial among its target audience of busy women aged 27-35. It does this through three phases: 1) Triggering women's awareness of self-sacrifice through social media debates; 2) Allowing women to experience TREASURE's calming benefits at sampling events; 3) Celebrating TREASURE's positive impact on women with an exclusive concert event. The goal is to position TREASURE as a product that helps women maintain balance and self-care in their lives.
Ym2 assignment 161 mobile cong veo thuy tien
This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has expanded to become the central platform, driving user activities and interactions in real-time through location-based services and content optimization across social media and search channels. By leveraging this combination of mobile, social media, and search, marketers can increase brand awareness, engagement, and sales conversions.
Ym2 assignment 161 mobile cong veo thuy tien
This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has become the central platform for all consumer touchpoints and activities. The integration of mobile, social media, and search has increased interaction, reach, and engagement through real-time, location-based capabilities. A case study demonstrated how optimizing a mobile site for social sharing and search led to increased brand recognition, site visitors, and sales.
Young marketers elite grand test - Thuy Tien
The document outlines a marketing campaign for a new bottled white tea brand called TREASURE aimed at women aged 27-35. The 3 phase campaign begins with (1) a Facebook app that shows how stress can accelerate aging to trigger fears of aging, then (2) a sampling bus tour that provides samples of TREASURE tea to experience its calming effects, and (3) concludes with the release of a music video celebrating TREASURE for helping women stay young by keeping calm and taking care of themselves. The goal is to introduce TREASURE as a mental stabilizer that can prevent aging caused by losing balance in life.
Ym2 assignment 101 creative digital vu phuc thuy tien
NESCAFÉ was struggling to connect with young Vietnamese who prioritize local brands. Their campaign aimed to position NESCAFÉ as a conductor of daily conversations.
The campaign began with unbranded banners promoting conversation. It then built conversations through a website and digital forums to start discussions. Influencers were used to further conversations on social media.
Testing and optimization was an important part of the process, from initial social listening to refine ideas, testing concepts digitally, and taking action or returning to listen based on measurable standards. The goal was to make NESCAFÉ a natural part of people's daily lives through conversations.
Ym2 assignment 101 social media thuy tien phu cuong
1) The document discusses Vietnam's beer market and how Heineken, Sapporo, and Saigon beers engaged in social media campaigns to attract consumers in 2014.
2) It outlines Heineken's strategy to use social media, especially YouTube, forums, and fanpages, to create awareness of and engagement with their New Year's countdown event in order to position it as a signature yearly community event.
3) Analysis of the social media performance found that Heineken received the most interactions on New Year's Eve and was mentioned more than the other two brands, indicating the effectiveness of their social media campaign.
Ym2 assignment 101 social media thuy tien phu cuong
Social media enables users to create and share content or participate in social networking through communication on a two-way street. Vietnam has experienced the fastest growth in social media usage in Southeast Asia, with those aged 15-24 accounting for most consumers. Visual platforms like photo sites are growing quickly in Vietnam, and mobile access to social media has increased dramatically since 2009, enhancing interactions.
Ym2 assignment 111 thuy tien
The document outlines a PR campaign for AXE Apollo Vietnam to launch a new product line. The objective is to position AXE as giving men the "edge in the mating game" by leveraging its ability to transform men into heroes. The campaign will involve selecting the next Vietnamese man to go to space, engaging the target audience in his journey, and celebrating his achievement. It aims to intrigue the target audience of male 18-35 year olds with something extraordinary and allow them to prove their masculinity. Key tactics include using the celebrity ambassador Ngo Thanh Van and rolling out the selection process and finalists' stories across media over time without premature revelation of the winner.
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- 1. ASSIGNMENT 17.1 – ON-GROUND ACTIVATION
- 3. Target Audien ce Male and Female aged 18- 25, mostly in Ha Noi, dynamic Dare to LIVE Dare to DREA M Dare to DO
- 4. Live your life because You Only Live ONCE Key message
- 5. THE NIGHTTO LIVEYOUR GREEN YOUTHTO THE FULLEST WITH COZY[OBJECTIVE: Educate consumer about the new message of brand]
- 6. Trigger Experience Wrap-up Did you live theYOLO spirit? Let’s live your life, be YOLO with COZY Let’s celebrate the YOLO spirit and live it on YOLOCOZY profile application GREEN NIGHTOUTWITH COZY Amplifying articles Phase Key message Key hook Trigger theYOLO spirit in young people Let them experience living theYOLO spirit with COZY Celebrate the night of YOLO spirit Objective Social seeding, Advertorials, viral clip Social seeding, influencers’ sharing Social seeding, Advertorials, Editorials Supporting tactics CAMPAIGN ROLLOUT
- 7. PHASE 1 –TRIGGERTHEYOLO SPIRIT TA registers, answering persona discovering questions and gets ticket to the party Facebook app Viral clip Influencers sharing theirYOLO spirit and introducing the event
- 8. PHASE 2 – LIVETHEYOLO SPIRIT INTHE GREEN NIGHT OUT Dynamic performance YOLO spirit sharing COZY tea cocktail performance Game and sampling
- 9. PHASE 3 – CELEBRATETHEYOLO SPIRIT Articles wrapping up the event Articles to further educating the message
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