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Mobile Marketing Opportunities ©Cellit Marketing
©Cellit Marketing There Are More Text Messages  Than Mobile Calls Made 1.5 Billion Text Messages Sent In The US Every Day Mobile reality Compared To 293.8 Million Google Searches Per Day TALK TO YOUR CUSTOMERS THE WAY THEY TALK TO EACH OTHER!
Who are they? WAP Users by Age SMS Users by Age iPhone, Blackberry etc. driving mobile web use + development  for older demos Source: Limbo Mobile Advertising Report, q1 2008
Consumer Reach ,[object Object]
81% use mobile media more than once a week
46% using it daily
43% favored offers, viewing marketing formats with perceived value as the most appealingSource: Limbo Mobile Advertising Report, q4 2008 ©Cellit Marketing
SMS on the Rise Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing
Acceptance Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing
Ever Upward ©Cellit Marketing ,[object Object]
Nearly 33% of those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009
Mobile advertising market is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009
22.3 million mobile subscribers use the mobile web daily…more than double from the prior year. – Mobile Marketer,  July 17, 2009,[object Object]
The Cellit Difference Mobile as CRM Build unique customer database Send the right message to the right user at the right time Mobile as Universal Proprietary database of over 8,000 phone models Best possible end-user experience ©Cellit Marketing
Cellit Mantra – The 4 Cs Cadence It’s all about the timing Content Value of the message or offer Commitment Full mobile presence Consultancy Experience to help guide ©Cellit Marketing
Cellit Approach Multichannel capabilities Crawl – Walk – Run Engage Examine Strategize Scalable solution Multilayer responsibility Custom development Specialized toolset ©Cellit Marketing
©Cellit Marketing Marquee Clients Retail Print Broadcast CPG Hospitality  Live Events
©Cellit Marketing Intelligent Platform Best possible end-user experience
Customer Response Contests Offer responses Reservations & purchases Information requests ©Cellit Marketing
Push Marketing Offers& information based on user data Surveys based on audience activity Trackable coupons with built-in redemption tools ©Cellit Marketing
Proximity Solutions ,[object Object]
Live interactive hotspots
Immediate contact

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Cellit Mobile 1209

  • 1. Mobile Marketing Opportunities ©Cellit Marketing
  • 2. ©Cellit Marketing There Are More Text Messages Than Mobile Calls Made 1.5 Billion Text Messages Sent In The US Every Day Mobile reality Compared To 293.8 Million Google Searches Per Day TALK TO YOUR CUSTOMERS THE WAY THEY TALK TO EACH OTHER!
  • 3. Who are they? WAP Users by Age SMS Users by Age iPhone, Blackberry etc. driving mobile web use + development for older demos Source: Limbo Mobile Advertising Report, q1 2008
  • 4.
  • 5. 81% use mobile media more than once a week
  • 7. 43% favored offers, viewing marketing formats with perceived value as the most appealingSource: Limbo Mobile Advertising Report, q4 2008 ©Cellit Marketing
  • 8. SMS on the Rise Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing
  • 9. Acceptance Mobile Marketing Association, Mobile Attitude & Usage Study 11/08 ©Cellit Marketing
  • 10.
  • 11. Nearly 33% of those surveyed planned to buy a smartphone when they upgrade their current phone. – Information Week, Mar 3, 2009
  • 12. Mobile advertising market is expected to grow to $5.7 billion by 2014. – Jupiter Research in Information Week, June 3, 2009
  • 13.
  • 14. The Cellit Difference Mobile as CRM Build unique customer database Send the right message to the right user at the right time Mobile as Universal Proprietary database of over 8,000 phone models Best possible end-user experience ©Cellit Marketing
  • 15. Cellit Mantra – The 4 Cs Cadence It’s all about the timing Content Value of the message or offer Commitment Full mobile presence Consultancy Experience to help guide ©Cellit Marketing
  • 16. Cellit Approach Multichannel capabilities Crawl – Walk – Run Engage Examine Strategize Scalable solution Multilayer responsibility Custom development Specialized toolset ©Cellit Marketing
  • 17. ©Cellit Marketing Marquee Clients Retail Print Broadcast CPG Hospitality Live Events
  • 18. ©Cellit Marketing Intelligent Platform Best possible end-user experience
  • 19. Customer Response Contests Offer responses Reservations & purchases Information requests ©Cellit Marketing
  • 20. Push Marketing Offers& information based on user data Surveys based on audience activity Trackable coupons with built-in redemption tools ©Cellit Marketing
  • 21.
  • 24.
  • 25. Applications Resident on the device Rich content & user experience Take advantage of features unique to device iPhone, Android, Blackberry, Windows Mobile, J2ME ©Cellit Marketing
  • 26. Platform Examples Create Messages Send Messages Track Offer Redemption • Creating a message is as easy as sending an email • Preview message on screen before sending • Advanced, rules-based engine allows targeting via consumer behavior and collected data • Schedule delivery for specific times • Easy entry of redeemed offers • Robust, easy report system shows popular coupons ©Cellit Marketing
  • 27.
  • 28. Studio determines how to send content to specific subscribers automatically
  • 29. View incoming poll results in presentation-quality, full screen animations
  • 30. Launch new polls at any time
  • 32. Attach data collection results to subscriber record
  • 33. Send messages based on data collected©Cellit Marketing
  • 35. Differentiators Crawl – Walk - Run Mobile as CRM World class platform Multi-layer responsibility assignment Open architecture for integration Robust reporting Consulting ©Cellit Marketing
  • 36. QUESTIONS? Randy Atkisson 312-288-8329 ©Cellit Marketing